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Inspiration

Mark Harfield's Long-Lasting Love for Art

Mark Harfield wants to be like Pierre Soulages, Al Hirshfeld or Jean-Jacques Sempé. He wants to keep loving art for the rest of his life, and work hard enough to keep creating in his twilight years - perhaps as he enjoys some nice travel across...

Posted by: Creativepool Editorial
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Features

Will the pandemic mark the end of retail?

I'm yet to find someone who hasn't worked in retail at least once. Which means we all know the issues and problems of retail experiences, especially in the most recent of times. Retail is an old industry. We can arguably all agree with that. Stuck...

Posted by: Antonino Lupo
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Inspiration

Member Spotlight - Growing gracefully with Woven’s Mark Bower

Mark Bower has watched 'digital marketing' come of age over the last 20 years and admits it's been a wild ride. A lot has happened. But he’s convinced we are, even now, just getting started. This week, in the midst of a global meltdown, we...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Annual Spotlight 2020: Mark Richardson of Superfried

Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...

Posted by: Creativepool Editorial
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Leaders

Getting to Know: Mark Harrison - The man who shot Prince Andrew

Mark Harrison has shot a lot of famous people in the last 20 years and the vast majority of them have thanked him for the privilege. Mark, you see, is a photographer of rare insight that has used his lens to flatter some of the most powerful and...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Mark Melling

Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...

Posted by: Creativepool Editorial
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Workshop

The Journey - Mark Van Duinen, Director Of Studio Services

Today we take a drive with the head of the studio department at TracyLocke, Mark Van Duinen. We take on his journey and talk tech/general advice on breaking into the industry and staying there. His perspective is one that I truly admire as he has a...

Posted by: Kevin Forister
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Leaders

David Droga becomes youngest recipient of the Lion of St. Mark award

The Cannes Lions International Festival of Creativity tonight presented Aussie expat David Droga, founder & creative chairman of Droga5, with the Lion of St. Mark award, arguably the highest honour in world creative advertising. New York-based Aussie...

Posted by: Creativepool Editorial
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Leaders

Ellie Goulding follows in Mark Ronson's footsteps for Mastercard campaign

We recently reported on the collaboration between Mark Ronson and Mastercard, which saw the producer teaming up with a few musical fans to record a unique cover version of his iconic “Uptown Funk” hit. Now it's the turn of BRIT Award winning...

Posted by: Creativepool Editorial
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Leaders

Mother London and Stella Artois leave a mark on Matt Damon

Our friends at Mother have teamed up with Stella Artois, Palma Pictures, 1stAveMachine and Matt Damon in order to put across a very serious message in a rather beautiful way. Around the world, over 663 million people still lack access to clean water...

Posted by: Creativepool Editorial
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Leaders

Mark Ronson and McCann create a 'Priceless' cover of Uptown Funk

To celebrate the credit card brand's 19th year of sponsoring the Brit Awards, MasterCard have teamed up with celebrated producer (and BRIT Award winner) Mark Ronson to give six of his fans the chance to record a cover of his ubiquitous hit...

Posted by: Creativepool Editorial
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Leaders

Mark Zuckerberg wants to be Iron Man

When you think of Mark Zuckerberg, you don't automatically think of Iron Man. Indeed, the only thing the Facebook CEO has in common with Tony Stark is his vast fortune, but he does have the means to create his very own digital butler. Yes, the JARVIS...

Posted by: Benjamin Hiorns
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Leaders

Mark Foster Gage brings gothic glamour back to the New York skyline

Gothic architecture might be all the rage in the fictional world (just look at Gotham city in the DC Comics universe), but in reality, there's something of a stigma attached to it. It's the antithesis of the clean, plain, cold exteriors favoured by...

Posted by: Benjamin Hiorns
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Leaders

Mark Ronson launches the world's first Smart Champagne Bottle

No I'm not talking about the most dodgy young adult novel known to man here, but an interesting and frankly bizarre innovation from the Mumm Champagne House. The famous fizzy wine merchants unveiled the world's first connected smart bottle of bubbly...

Posted by: Benjamin Hiorns
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Leaders

ZenithOptimedia mark Google as world's largest media owner

Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...

Posted by: Creativepool Editorial
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Leaders

LIDA dreams up new technology ‘Boo!mark’ for April Foyles

On 1st April, digital and direct marketing agency, LIDA, teamed up with the iconic independent bookseller Foyles, and got involved with the April Fools’ Day action. Together they revealed “Boo!mark” - a new technology that monitors...

Posted by: Pumpkin
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Leaders

Andy Murray makes his mark

Following in the footsteps of world number 2 tennis star Roger Federer and his ubiquitous “RF”, our very own Andy Murray now has his very own logo, which will no doubt become one of the most popular tattoos at this year's Wimbledon. The...

Posted by: Benjamin Hiorns
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Leaders

Sven-Göran Eriksson and Mark Lawrenson place their bets

Football legends Sven-Göran Eriksson (former England manager and current Shanghai SIPG manager) and Mark Lawrenson (BBC football presenter and former Liverpool defender) recently starred in a new campaign for the online betting site BetVictor. In...

Posted by: Creativepool Editorial
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Features

5 minutes with... Mark Ferguson -Director at Very Own Studio

"Very Own Studio is a small independent practice specialising in identity and graphic design for print and screen. It was formed by Mark Ferguson in 2009 in Manchester but is currently based in sunny Brighton." What do you actually do? I'm a...

Posted by: Creativepool
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Features

5 minutes with... Mark Anderson - Creative Director at We Love

"We Love... A fresh new take on what a digital creative agency can be... Progressive and flexible, driven and creative, we offer an alternative way forward in terms of design, strategy, attitude and ultimately deliverables. Our strength lies in our...

Posted by: Creativepool
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Features

Spotlight - Mark Gamble - Designer

The key thing is to believe in yourself and your work, and not too lose hope. Most of all, network, network, network! Describe your work in one sentence. It's usually quite clean, fun and colourful. What's the most important thing you've learnt in...

Posted by: Creativepool
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Leaders

Offloading. Does Loaded's decline mark the end of an era?

Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...

Posted by: Creativepool
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Inspiration

Don't Mind the Gap

If I were to ask you what the determining factor will be in your success or failure as a creator, there’s a good chance you’d say 'the quality of your ideas.' Without a good idea you have nothing. Yet there’s something else even...

Posted by: Richard Holman
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Workshop

Let's bring some "Happimess" with Regina Blitz and Five by Five

How do you pull off a social campaign with a few pennies and tons of creative energy? Independent agency Five by Five certainly has something to say about that. Despite having a limited campaign budget, the agency has crafted a campaign for Regina...

Posted by: Creativepool Editorial
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Workshop

Abusers Always Work from Home, and Wunderman Thompson wants to stop them

We've heard it, we've seen it around - reports of domestic abuse have gone up tremendously during the UK lockdown. The victims are stuck with perpetrators with little to no chance of escaping the loop, a problem which is very much alive as we...

Posted by: Creativepool Editorial
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Features

Brave New Office: the Future of Work sounds... scary

'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...

Posted by: Antonino Lupo
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Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

Posted by: Antonino Lupo
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Features

Member Spotlight: The Humble Resilience of Martin Reznik

It takes a moment to realise you've been faring on the wrong path for a while. When life gets in the way and everything you do becomes a necessity to forge ahead, it is way too easy to lose focus on the things you love. Today, Polish-born illustrator...

Posted by: Creativepool Editorial
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Features

Experience Will Drive the New Normal Post-COVID-19

With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...

Posted by: David Shulman
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Inspiration

On Circles, Blocks and the Art of the Pitch

If you’re a professional creative then you’ll know that having a great idea is, unfortunately, only part of the process. If you want to see your idea made real then you have to be able to sell it. And yet, very often, almost all of...

Posted by: Richard Holman

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