Displaying 7885 - 7920 of 8530 results
DigitasLBi had two major announcements to make yesterday, both coming at a time when the agency is striving to transform its clients brands for the digital age. The first came in the form of David Carr, who has been appointed as the new strategy...
Posted by: Benjamin Hiorns
This week we all heard the sad news that fashion designer L'Wren Scott was found hanged in an apparent suicide in her New York apartment on Monday. Although a successful fashion designer in her own right and professional model before this, Scott's...
Posted by: Jessica Hazel
DDB Group Sydney announced today that Phil Dowgierd has been appointed as managing director for Tribal Worldwide Sydney. Dowgierd moves to the DDB Group from AKQA, where he led a group of 60 individuals focusing on the global platform development,...
Posted by: Benjamin Hiorns
As the competition between the major transcontinental airlines becomes more fraught than ever, American Airlines have launched a new campaign that celebrates the aviation firms illustrious history. Created by globally renowned ad agency McCann...
Posted by: Benjamin Hiorns
Brett Morris, CEO of DraftFCB South Africa, announced yesterday his agency is planning to roll-out a rebranding campaign, following on from the announcements on the 10th of March that the entire global network and all of its collective agencies is to...
Posted by: Benjamin Hiorns
The Australian branch of comparison website comparethemarket.com is set to focus on more localised content with a new campaign spearheaded by international full service creative agency VCCP. The brand will launch the latest instalment in its wildly...
Posted by: Benjamin Hiorns
The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...
Posted by: Benjamin Hiorns
Back in the eighties, I worked for a radio station which ran a campaign for a double glazing firm. This campaign never actually ended. Like those sofa sales, it just continued year in, year out. The ads were very straightforward, consisting of little...
Posted by: Magnus Shaw
Digital advertising agencies Moxie and Engauge Marketing LLC announced yesterday that they intend to unite their brands under the 'Moxie' name, forming a fully integrated advertising and digital company in the process. Engauge became part of the...
Posted by: Benjamin Hiorns
@Summerbreak is the real-time reality show with a difference; the entirety of the show's content is shared through social media, meaning that the stars experiences are shared the same way they are 'in real life'; through real-time Twitter, YouTube,...
Posted by: Benjamin Hiorns
It was announced yesterday that Grey New York has been selected as the global agency of record for the Whitney Museum of American Art. The flagship office of the global creative advertising agency (which was named both ADWEEK's "Global Agency of the...
Posted by: Benjamin Hiorns
Santander recently launched their largest scale campaign to date. The 'Simple, Personal, Fair' campaign marks a notable change in the bank, as it positions itself as a more direct and less convoluted alternative to its closest rivals. The campaign...
Posted by: Benjamin Hiorns
After having scooped a huge account in the form of the Prudential's 'PruProtect' life insurance business at the end of last month, BBD Perfect Storm now adds another wealthy string to its bow in the form of bed specialist 'Dreams', who yesterday...
Posted by: Benjamin Hiorns
The Digital Arts Network (DAN) at TBWA announced recently that they will be expanding their global branded capability from 18 to 23 offices and will be also adding 200 employees to their ranks, brining their global total up to 900 digital...
Posted by: Benjamin Hiorns
Global advertising agency JWT will this year be celebrating a landmark anniversary. 150 years ago on the 5th of December 1864, William James Carlton opened 'Carlton & Smith' as a newspaper space brokerage. 14 years later, James Walter Thompson (the...
Posted by: Benjamin Hiorns
It would appear the Publicis Groupe's digital spending spree is continuing apace as news breaks of their recent acquisition of the Dallas, Texas based Hawkeye, a digital marketing services agency that specialises in data analytics, digital strategy,...
Posted by: Benjamin Hiorns
There were 800 top advertising bods in attendance at the sell-out Axis Awards show last night, which is one of the industry's top creative award shows and the top creative award show in New Zealand. The show is organised by the Communication Agencies...
Posted by: Benjamin Hiorns
Award winning Argentinean creative mastermind Pablo Del Sampo has just been appointed the worldwide creative director for global advertising agency network; Saatchi & Saatchi. The position had been vacant for 6 years previously, when Bob Isherwood...
Posted by: Benjamin Hiorns
London-based creative advertising agency Bartle Bogie Hegarty have recently unveiled a beautiful new televised advertisement for Dulux, the UK's most popular purveyors of quality paints. BBH have been working with Dulux for almost 3 years now, after...
Posted by: Benjamin Hiorns
Leading advertising agency JTW London has recently been named as the agency responsible for all digital business (marketing, social media and more) for confectionary brand Rowntree's. The partnership will commence in earnest this coming spring. The...
Posted by: Benjamin Hiorns
Renowned media company Martini announced yesterday that they ended the 4th quarter of 2013 with almost 40% of their overall revenue driven by premium programmatic brand advertising. They expect this growth to continue throughout 2014 to over 50%, and...
Posted by: Benjamin Hiorns
Coca-Cola has teamed up with global McCann Erickson World Group advertising agency and esteemed director Anurag Kashyap to launch a new campaign in India that seeks to give a refreshing twist to the brand image in the region. The 'Choti ho ya badi,...
Posted by: Benjamin Hiorns
On the whole, we don't tend to turn to The Sun for medical advice. Insensitive headlines about torpedoed foreign ships and prurient trivia about the borderline famous - yes, absolutely. But practical guidance on cancer prevention? Not quite so...
Posted by: Magnus Shaw
Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...
Posted by: Ashley Morrison
The cheerful, hirsute face of the frozen food kingpins brand since 1967 has been relegated to a 'bit-part' in his namesake's reported £16 million revamp of their world famous fish finger brand. The captain is to be replaced by a young family, in...
Posted by: Benjamin Hiorns
What's the story behind you joining WCRS? Ross Neil and I got our break at HHCL in the last days of a truly great and innovative agency. A collection of original people who didn't quite fit in elsewhere in the industry. We’ve always been...
Posted by: House 337
Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce...
Posted by: Benjamin Hiorns
'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...
Posted by: Magnus Shaw
Yesterday, Lipton (one of the most popular tea brands in the world by a country mile) revealed the launch plans for its global “Be More Tea” campaign, a campaign created and produced by the London based 'adam&eveDDB'. The campaign aims to...
Posted by: Benjamin Hiorns
Continuing on a recent acquisition trail which has seen the multinational advertising and PR company acquiring 'Synergize' (which is now part of 'Saatchi & Saatchi') and 'AML' (now part of 'ZenithOptimedia'), Publicis Groupe has further boosted its...
Posted by: Benjamin Hiorns
Do you remember Cait Reilly? She was the graduate who brought a legal case against the government after she was forced to abandon her voluntary work with a museum, and replace it with unpaid 'work experience' at Poundland. Both situations allowed her...
Posted by: Magnus Shaw
Working in partnership with the Ad Council, Maddie's Fund and The Humane Society of the United States, the Chicago branch of global advertising agency network Draftfcb, have recently unveiled a new campaign promoting pet adoption. The pro-bono...
Posted by: Benjamin Hiorns
Soho based advertising agency The Red Brick Road, will unveil an eight-week, televised campaign for flagship digestif liqueur and global brand Jagermeister next week, during the friendly football match between England and Denmark on ITV1 on the 5th...
Posted by: Benjamin Hiorns
In a bold move earlier today that they feel will lead to significant increases in digital marketing solutions space in India, the 'DDB Mundra' group announced today that it had acquired the digital marketing firm '22feet'. The firm is renowned in the...
Posted by: Benjamin Hiorns
Heralding from the age of creative recruitment, where leads and sales were championed through the art of face to face meetings, the closing phone calls and the golden age old rolodex of contacts, ok, I’m not that old, to embrace the wonders or...
Posted by: Neale@CP Ricotti
Earlier today it was announced that Intuit QuickBooks were the deserved winners of the inaugural 'Tech Marketing 360 Campaign of the Year' award. The event is the only one of its kind, dedicating its honours specifically to technology marketers. It...
Posted by: Benjamin Hiorns