Industry
A year ago, this forecast of upcoming events became irrelevant, almost overnight. However, since then, we have all adapted - and now, a sense of rejuvenation is on the rise. Compared with pre-COVID life, we may go less often, stay closer to home, and...
Posted by: The Darnell Works Agency
Leaders
Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk.
Simon Richings, ECD, and Miguel Alvarez, director of technology,...
Posted by: Creativepool Editorial
Leaders
Global CEO and co-founder of Nano Interactive, Carl White, talks about a shortage of talent and encourages greater collaboration in his thoughts for the year ahead.
What will be the biggest trends in 2019 in your field?
I expect to see massive...
Posted by: Creativepool Editorial
Leaders
A further blurring of agency lines and overcoming an identity crisis are on the cards in 2019 according to global digital agency The1stMovement's LA-based CEO, Ming Chan. He offers his thoughts on what's ahead and urges companies to be more nimble...
Posted by: Creativepool Editorial
Leaders
Better boosts senior management team
Brand agency Better has appointed two new members to its senior management team, including Simon Preece who joins as associate brand director.
Preece will support the agency’s strategic growth, service...
Posted by: Creativepool Editorial
Leaders
Isobar ups Gill, Sytsma
Isobar has elevated Simon Gill (pictured above, front, alongside CEO Steven Moy) to chief experience officer for EMEA and Daniël Sytsma to chief design officer of EMEA with immediate effect.
They will be critical in...
Posted by: Creativepool Editorial
Leaders
Elon Musk announces Yusaku Maezawa as the first ever commercial astronaut for SpaceX
Elon Musk announced last night at an event held at the LA headquarters of SpaceX, that Yusaku Maezawa, founder of the online Japanese clothing company Zozo, will be...
Posted by: Creativepool Editorial
Leaders
The HIV home-testing kit for people in developing countries
A new device designed for people in developing countries to test themselves at home for HIV has been created by British designer Hans Ramzan. The self-testing kit known as...
Posted by: Creativepool Editorial
Leaders
The solar powered cheese that could help power Africa and stop child labour
Solar power company YOLK has created a collection of products disguised as cheese in a bid to stop child labour by raising funds for children in east Africa. Featuring a...
Posted by: Creativepool Editorial
Leaders
Multiple - Shell
Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...
Posted by: Creativepool Editorial
Leaders
The kit that transforms any household object into a robot
Toymakers The Crafty Robot have launched a crowdfunding campaign for its latest design - a DIY robot that can follow you around the house and bring you drinks. Smartibot is an educational,...
Posted by: Creativepool Editorial
Leaders
The paper that could bring the bee population back from the brink
A glucose-rich paper touted as an “energy drink for bees” could help prevent the endangered insects dying of exhaustion as they search for flowers. The aptly named...
Posted by: Creativepool Editorial
Leaders
Brothers and Sisters - Sunny
Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial