Displaying 1 - 36 of 1714 results
From art to adverts, we’re seeing increasing (and incredibly impressive) examples of creativity sourced entirely from AI. And if you look at the dictionary definition of creativity, it’s easy to see how this can be plausible. It says,...
Posted by: Creativepool Editorial
“Humans are the reproductive organs of technology.” ― Kevin Kelly, What Technology Wants If CES 2020 was anything to go by, humans across the globe have been hard at it, before giving birth to some extraordinary tech (as featured) in...
Posted by: Posterscope
Remember playing with Matchbox toys as a toddler? Well, Auto Trader has made the car-in-a-box dream come true for adults by parking the world’s first automotive vending machine in East London. The interesting installation offers motorists a...
Posted by: Creativepool Editorial
The tree that reads minds The leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San...
Posted by: Creativepool Editorial
Creativepool is very pleased to announce the winning submissions for one of the inaugural briefs on our creative crowdsourcing platform, studiocrowd - a brief searching for artworks inspired by the eclectic Machine Gun Kelly and his third album,...
Posted by: Heather Deacon
Matt Kennedy and Georgia Horrocks are a creative team at Grey London with a mission to change the industry from the inside. The two young inventors are expecting to take adland by storm with their new innovative piece of wearable tech: The...
Posted by: Creativepool Editorial
The chair built by robots A continuous line of plastic makes up an intricate robot-built chair, designed using a new 3D-printing software by a team from the Bartlett School of Architecture in London. Whereas most current 3D printing involves...
Posted by: Creativepool Editorial
A Tel Aviv student has designed a series of food bags that can be added to the laundry cycle to cook dinner at the same time as you wash your clothes. The Sous La Vie bags, which were designed by Iftach Gazit as part of his Industrial Design course...
Posted by: Creativepool Editorial
Up until now, recycling paint has always been a laborious and costly process, but thanks to a new collaboration between Dulux-owner AkzoNobel, design and innovation company Seymourpowell, and award-winning eco paint brand Newlife Paints, paint...
Posted by: Creativepool Editorial
ITV2 is not a channel I frequent. Chiefly because I’m the kind of person who’d probably prefer to watch footage of his own conception than an episode of Geordie Shore, but also because the channel’s identity has (up to this point at...
Posted by: Benjamin Hiorns
The GCHQ (Government Communications Headquarters), has launched an app teaching students about code breaking and encryption. The app, which was launched by the digital security organisation and was designed by students on an industrial year...
Posted by: Creativepool Editorial
By Nick Bennett more from him on twitter @NickoBennett Disclaimer: No real Clients or Agencies where harmed in the making of this speech. Creative direction: The following speech is to be performed by a single individual with a split personality...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...
Posted by: Creativepool Editorial
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
The Digital Transformation Landscape As we navigate the ever-evolving digital landscape, businesses are faced with the challenge of not just keeping up, but staying ahead. To thrive in this dynamic environment, organisations must become...
Posted by: Creativepool Partner
There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...
Posted by: Benjamin Hiorns
How did you get into the industry? It was actually by accident! Many years ago I was diagnosed with ME/CFS and found that I went from being an energetic person to one who was effectively ‘marooned’ at home. As I had always been artistic...
Posted by: Creativepool Editorial
TikTok, the short-form video platform, has taken the world by storm, with users seeking fame and fortune through the power of viral content. Whether you're an individual looking to build a personal brand or a business aiming to reach new customers...
Posted by: outbloom
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
In case you’ve missed it: the Stanley water bottle is having a cultural moment. It’s almost impossible to get online without seeing the Quencher H2.0 on your feed: pastel-coloured and possibly nestled in a matching carry case. The hashtag...
Posted by: Novagram
The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...
Posted by: Benjamin Hiorns
The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...
Posted by: Benjamin Hiorns
Charged with building an end-to-end rework of Peopleway’s brand identity to better reflect its positioning, Wipro-owned global experience innovation consultancy Designit sought to cut through the complicated conversations around human behaviour...
Posted by: Creativepool Editorial
The world of digital marketing got disrupted like never before last year when AI truly made its presence felt in a big way. You’ll probably read a hundred think pieces this month on a fundamental shift AI has had, and is continuing to have on,...
Posted by: Benjamin Hiorns
How did you get into the industry? I started making films when I was quite young, maybe 10 or 11 years old. A neighbour worked at an adult education centre in Peckham and could borrow a VHS camera they had there for me and a few other kids on the...
Posted by: Creativepool Editorial
What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...
Posted by: Benjamin Hiorns
In an era of pervasive machine learning, Generative AI has captured public fascination with accessible tools like Stable Diffusion and Chat GPT, enabling users to effortlessly craft realistic creative content. However, these tools can also...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
Haleon and The Wild by Jungle have launched the new VoltarolNaturals gel with ‘Release the Tension’, a campaign encouraging people to own those awkward situations where the discomfort of post-workout discomfort clashes with social tension...
Posted by: Creativepool Editorial
For many in marketing, the constant strides forward in tech have slowly, inexorably, been moving us toward the world portrayed in Spielberg’s Minority Report. Enough ink has been spilled on how the director convened with experts to create a...
Posted by: Creativepool Editorial
In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...
Posted by: We Are Amnet
Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Given we are working in a hybrid model, and with the constant changes and surprises in talent work, there really is no typical day but rather a typical week as we’re always...
Posted by: Creativepool Editorial
For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...
Posted by: Creativepool Editorial
Dare I say, “From the beginning of time,” we’ve told, been told, and spun stories of “us and them.” For the most part, even at their most innocuous, those stories imply “versus.” These are the stories of good...
Posted by: Creativepool Editorial