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Leaders

AKQA urges companies to adopt nature Code of Conscience

AKQA has invited the top 10 construction equipment companies of the world to adopt its new open source software to protect nature reserves from destruction. Despite their protective status, one third of the areas are under threat from human...

Posted by: AKQA
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Leaders

Game of Brands: 5 companies that could rule Westeros

With only days to go before the eighth-season of Game of Thrones, we’re having a hard time staying out of a medieval mindset. And since we quickly realised that trying to quell our excitement over the return of all our heroes (and villains)...

Posted by: Shutterstock
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Inspiration

Brand Case Studies: 3 companies celebrating original craft

Today’s Brand Case Studies celebrates not one but three different creative makers and craftspeople who are forging new paths in the spirit of the old ways. We’re a fan of highlighting smaller brands who contribute to - rather than add to...

Posted by: Kate Lewin
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Leaders

How companies convey reliability through their online presence

One of the key things that customers or clients search for in companies is that they can be relied on. Whether this is to provide them with food products, a new mortgage or simply to ensure that they deliver on their promises it is important that...

Posted by: Creativepool Editorial
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Leaders

Two hot companies transforming Educational Tech

Two new products have been announced recently which could really help bring young people into the world of technology at a younger age and in a more substantial and meaningful way. For the very young (toddlers and younger) there's the Ily, a voice,...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Mather named one of the top 100 companies by Working Mother

Yesterday, Working Mother, the magazine for career-committed mothers, announced their 100 Best Companies for “Outstanding leadership in establishing policies, programs and corporate culture that supports working moms” in 2014 by including...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Creativepool Companies of 2013

2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...

Posted by: Creativepool
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Industry

The art of winning: The top 10 tips you need to win at Awards

Putting together an awards entry takes a bit of science and art. We've compiled this Top 10 list from judges and winners to give you the knowledge on how to create the perfect submission. 1. Tell a story Everyone loves a good story. The best way to...

Posted by: Creativepool
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Industry

#GettingToKnow RCA masters graduate Paul Wearing

Paul Wearing is an RCA graduate based in London. A born traveller, he has worked extensively throughout the US and Far East with fashion, interior design and advertising houses. The influence of his design background is evident in much of his...

Posted by: Creativepool Editorial
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Industry

6 important design elements for a landing page that converts

Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...

Posted by: Creativepool Editorial
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Industry

5 Tips to get started with Cleantech PR

Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...

Posted by: Orange Bird
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Workshop

Getting smarter with digital ads - How to reduce overspend

For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...

Posted by: Creativepool Editorial
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Features

The Green Claims Code in a nutshell | #SustainabilityMonth

Some 28% of consumers stop purchasing certain brands or products for ethical or sustainability-related concerns. To help that sink in, it’s nearly 1 in 3 consumers, and definitely more than a quarter. These findings by Deloitte shook the agency...

Posted by: Creativepool Editorial
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Leaders

How your creative campaigns can help fight climate change

Earth Day 2022 is this week, and as we all slowly return to the usual routine of our normal lives, it's undeniable we have been forever changed by a global pandemic to think about the world on a much larger scale. Talk to any creative professional...

Posted by: Creativepool Editorial
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Workshop

Looking for purpose in your next job? You’re not alone

It was September 2016 when this article from The Guardian unveiled that millennials want “purpose over paychecks”. Fast forward to 2022, two years after the beginning of a global pandemic, and things are hardly looking any different. If...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow one of the fiercest female illustrators in the game

To mark the end of Women’s History Month, we’re getting to know the illustrator, artists and graphic designer Lucie Corbasson, known professionally as Lucie Louxor. Lucie has been working as a freelance designer for just over four years...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow the new mum spearheading a brand new division of Xaxis

For this weeks Getting to Know feature, we sat down with Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA. Having returned to work recently following maternity leave, Emanuela was eager to get back to work spearheading a brand new...

Posted by: Creativepool Editorial

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