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Inspiration

Devotion to doing a job well with Parkview Creative | #CompanySpotlight

Parkview is a London-based independent creative studio, working with brands to tell stories across film, photography, animation, and podcast production. This week we spoke to Rachel King, Founder and EP, to discuss how they work directly with brands,...

Posted by: Creativepool Editorial
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Inspiration

Dogs Trust celebrates "Ground Dog Day" | #BehindTheIdea

“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...

Posted by: Creativepool Editorial
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Features

Global creative calendar: March 2023

Warning: Featured happenings in this Global Creative Calendar edition are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within world-class...

Posted by: The Darnell Works Agency
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Leaders

#GettingToKnow iconoclastic director and advertising legend Thierry Albert

Thierry Albert is a French Director and Creative Director based in Amsterdam who writes and directs music promos, advertising campaigns and documentaries for the likes of The Pet Shop Boys, Dazed, Instagram, Duke Dumont, Format B and Uber. A fan of...

Posted by: Creativepool Editorial
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Industry

WRG launches second annual Year ONE internship programme

LONDON. February 21, 2023: Global experience agency WRG, the events and experiential division of The Creative Engagement Group, today announced the launch of the second year of its 12-month paid internship scheme ‘Year ONE’. The internship gives...

Posted by: The Creative Engagement Group
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Inspiration

#CompanySpotlight on Solarflare Studio

Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. ​They work with global agencies and brands to create...

Posted by: Creativepool Editorial
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Workshop

Avon ask us to embrace our power | #BehindTheBrand

Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...

Posted by: Creativepool Editorial
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Industry

The motion designer that's also a Glastonbury VJ | #MemberSpotlight

A senior motion and digital designer with over 10 years of experience in the industry, Nor Mira Canales is a man loaded with total dedication and passion for what he does. From brief to render, he takes care of every part of the process and is also...

Posted by: Creativepool Editorial
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Workshop

#CompanySpotlight on the unique MACH architecture of Valtech

Valtech is a global transformation company, powered by digital innovation. They empower customers to build impactful experiences, improve human lives, and accelerate business growth. As managing director, Chris Daplyn talks to us about...

Posted by: Creativepool Editorial
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Features

Valentine’s Day 2023 – The ads we’ve fallen in love with this year

How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...

Posted by: Benjamin Hiorns
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Inspiration

Reed challenge us to Love Mondays | #BehindTheIdea

The Reed Group , the UK’s leading recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Mike Chivers, Creative Director at The PHA Group

Tell us a bit about your role! Is there a “typical” day? ​​Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on music supervision and production specialists SIREN

SIREN are a small team of experienced and award winning producers & music supervisors who love music and are based in Central London. They collaborate with a global network of extremely talented composers and producers and our goal is to answer your...

Posted by: Creativepool Editorial
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Leaders

Getting the jump! on Lee Garaghty | #GettingToKnow

Tell us a bit about your role! Is there a “typical” day? I’m a partner in jump! and I head up our UK business. I’m ultimately responsible for the growth of the agency and the team, in our London office. One of the things I...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic designer Matt Powell

How did you get into the industry? Soon after finishing college I was lucky enough to be hired by one of the most successful UK ad agencies outside London. They had a great list of clients including Jaguar Land Rover and Hyundai. I worked alongside...

Posted by: Creativepool Editorial
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Features

Global creative calendar: February 2023

The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 10 March, the unified 2023 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...

Posted by: The Darnell Works Agency
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Inspiration

The funniest and most interesting AI-generated content of 2022

Loab has set the internet alight in recent months. The haunting, AI-generated woman isn’t the first piece of art created by artificial intelligence, but she might be the scariest. Supercomposite, the musician who ‘discovered’ her...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow diversity and inclusion expert Nina Goswami

With this year’s International Women’s Day fast approaching, we have recently conducted a series of interviews with global inspirational women from the creative industries. In this exclusive interview, meet the BBC’s former...

Posted by: Creativepool Editorial
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Leaders

Monetising the metaverse | #PredictionsMonth

There’s been a lot said about the metaverse over the last few years and, let’s be honest, little of it has been resolutely positive, at least as far as Facebook and Mr Zuckerberg are concerned. But there are companies out there looking to...

Posted by: Benjamin Hiorns
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Inspiration

The beautiful growth of Fiora | #CompanySpotlight

Fiora, formerly known as Creation Media, is a creative digital marketing agency with offices in Bristol and London. The aim of the company, according to CEO and founder David Wenn, is to “deliver beautiful growth to all its clients by...

Posted by: Creativepool Editorial
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Inspiration

Fanta scare the public silly at Piccadilly Circus | #BehindTheIdea

For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...

Posted by: Creativepool Editorial
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Workshop

Studying the quiet evolution of The Frameworks | #CompanySpotlight

For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance fashion designer?

In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Daniel Collins and his rocket ship to creative glory

Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...

Posted by: Creativepool Editorial

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