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Inspiration

The Top 15 Most Inspiring Lockdown Campaigns

The best campaigns made during the COVID-19 outbreak No matter how crippling of a blow it receives, the creative industry will always be ready to stand back up and prove its resilience. Even earlier in the year, with the world preparing to shut...

Posted by: Antonino Lupo
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Inspiration

7 tips to stay creative and inspired in the second lockdown

And how to remain focused at home We’ve seen that coming. With COVID-19 cases spiking all across Europe, it was just a matter of time before most of the continent decided to head towards a second lockdown - to “save Christmas,”...

Posted by: Antonino Lupo
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Features

5 Tips for Photographers Trying To Keep Motivated During Lockdown

With quarantine keeping them stuck indoors for the present, it may be hard for would-be photographers to find the right motivation to keep practicing. When in the same four walls all day, there will be little inspiration for your next project, with...

Posted by: Creativepool Editorial
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Features

How to stick to a creative routine during the lockdown

It's not uncommon for us writers to hear advice along the lines of "you should build your daily writing routine" or "make sure to write N amount of words per day". Writing is like a muscle - it needs exercise to stay sharp and fit at all times. The...

Posted by: Antonino Lupo
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Features

Why we should get ready to embrace change after the lockdown

If anything, COVID-19 will leave us with plenty to learn. In the past few weeks, the creative industry has worked hard to prove its non-stoppable resilience. From spots shot entirely from home to beautiful art made in isolation, creatives all around...

Posted by: Antonino Lupo
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Features

Working as a mum and a leader through the lockdown

If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...

Posted by: Creativepool Editorial
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Inspiration

Agency insights on how to remain creative during lockdown

Doomsday may not have befallen us yet, but a few of my acquaintances dare to disagree. Being stuck at home with 18-month-olds (and sometimes with 81-year-olds) makes some of us wish we could just step outside and catch that blessed virus once and for...

Posted by: Antonino Lupo
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Workshop

Remote Control: Monetising your lockdown

Panic mode has officially been engaged and no industry is safe from the fallout. The tendrils of COVID-19 have spread with wanton abandon, latching onto every sector; decimating some whilst only wounding others. For freelancers, the sting is...

Posted by: Benjamin Hiorns
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Inspiration

Blockbuster video - Shining the #CompanySpotlight on Swhype

Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow the new mum spearheading a brand new division of Xaxis

For this weeks Getting to Know feature, we sat down with Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA. Having returned to work recently following maternity leave, Emanuela was eager to get back to work spearheading a brand new...

Posted by: Creativepool Editorial
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Features

Can a name change save a bad brand?

I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...

Posted by: Benjamin Hiorns
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Inspiration

The studio saving masturbation from the bottom drawer | #BehindTheIdea

It’s not something we like to talk about in so-called ‘polite society’ but most women masturbate at least once a week. To celebrate rather than tut over these findings, the award-winning visual design and innovation studio Morrama...

Posted by: Creativepool Editorial
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Inspiration

More play, please - Exploring the power of play

It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...

Posted by: Creativepool Editorial
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Industry

Did COVID-19 press reset on innovation?

Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...

Posted by: Creativepool Editorial
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Workshop

Facing up to the future of talent 

Dealing with "The Great Resignation" is one thing - but now talent seems to be holding all the aces when it comes to the recruitment process. As agencies recover from the pandemic and work starts to roll in, teams must grow, but hiring has never been...

Posted by: Creativepool Editorial
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Workshop

3 simple ways to gracefully turn down freelance work this Christmas

This Christmas is set to be one of the biggest ever, as the world returns from a couple of years in lockdown looking to really enjoy the holidays this time around. Some freelancers have been struggling to find work in the last few months of this...

Posted by: Antonino Lupo
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Inspiration

How FMCG brands can thrive post-COVID

The pandemic has driven a long-term shift in consumer behaviour, says STB’s Lois Blackhurst - and brands must respond accordingly. Food shopping during the pandemic has been an ongoing source of stress and anxiety for many. While demand for...

Posted by: Stocks Taylor Benson

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