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Displaying 289 - 324 of 1127 results

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Features

Do you have the most profitable freelance job?

What are the most profitable creative freelance jobs? Some will be quick to answer - and most of you would be right. When we think about making money with creative jobs, it’s hard not to think of web developers, copywriters, product designers -...

Posted by: Antonino Lupo
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Workshop

How Do Indie Musicians Make Money In This Digital Era?

There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...

Posted by: Bopper
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Features

7 uplifting workplace trends that will define your return to the office

Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....

Posted by: Antonino Lupo
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Inspiration

The Eighties vibe in Michael Tonn's illustrations | #MemberSpotlight

Based in Burlington, Vermont (USA), Michael Tonn is the living proof that sometimes, talent is all you need for sheer luck to set things in motion. By his own admission, it was the industry who found him, not the opposite - as a number of small local...

Posted by: Creativepool Editorial
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Workshop

What kind of creative careers are there in esports?

It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...

Posted by: Antonino Lupo
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Workshop

The Curious Commutes of Hendrick's Gin and Space | #BehindTheIdea

Have you ever found yourself in a gravity-defying bus stop, with upside-down bottles, roses and Victorian surrealism? Thanks to Space and their work for Hendrick's Gin in selected UK locations, you just might soon. As restrictions begin to relax,...

Posted by: Creativepool Editorial
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Features

We are the only ones to blame for the advertising/audience divide

Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...

Posted by: Antonino Lupo
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Features

The future of freelancing is few, curated and collaborative

There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...

Posted by: Antonino Lupo
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Features

Why freelancing is the future of work

The crest of the Covid redundancies wave may well be a thing of the past, but there is no denying that the impact of a pandemic on such a vast scale will be felt in the job market for years to come. With furloughs and lay-offs spreading across the...

Posted by: Antonino Lupo
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Features

The 15 workplace innovations that will change your work life forever

The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...

Posted by: Antonino Lupo
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Leaders

What brands can learn from the LGBTQIA+ culture

The future is inclusive. Anyone denying that is either a bigot or something else that rhymes with the word. Every year we see brands from everywhere in the industry embrace the Pride rainbow in more or less cheesy ways - but there is still so much...

Posted by: Creativepool Editorial
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Inspiration

Of pride and breaking ground in Central America | #CompanySpotlight

For 46 odd years, Cheil has been setting the pace of the Korean advertising sector and beyond by creating groundbreaking work and leading the way in terms of creative innovation. The agency's jaw-dropping case studies resonate all across the world...

Posted by: Creativepool Editorial
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Inspiration

The importance of being modest | #MemberSpotlight

There is a great deal of stuff one can learn by simply travelling around the world. Demian Campos is the Founder & CCO of creative and advertising agency WINGS, and he has travelled far and wide to occupy a number of creative positions in the...

Posted by: Creativepool Editorial
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Industry

How to choose an advertising agency

The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...

Posted by: Benjamin Hiorns
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Leaders

Social commerce: why we must not ignore this new ROI goldmine

As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...

Posted by: Creativepool Editorial
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Workshop

Do you need a degree to work in advertising?

Freelancer or not, the dream of working in advertising is real for many creative professionals out there. It gives us a career prospect and a much concrete way to give shape to our dreams. As much as it would be lovely to live off prints and short...

Posted by: Antonino Lupo
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Features

Travel and sustainability: Transforming for the future

The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...

Posted by: Imagination
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Inspiration

Behind the life of a gaming concept artist | #MemberSpotlight

Miguel Nogueira loves research. He lives for research when he works on his beautiful artworks, and in another life, he would probably have been a traveller around the world - seeking knowledge and wisdom far and wide. For those who are less adept at...

Posted by: Creativepool Editorial
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Leaders

The art of pitching in a pandemic

A year of remote working has forced many to re-channel their resources to the online environment - including the pitching progress. As pitching moved out of meeting rooms and into a virtual screen, agencies have found ways to perfect their approach...

Posted by: Creativepool Editorial
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Inspiration

The many faces of a Greek creative studio | #CompanySpotlight

When Dot Creative Studio was born in 2011, the business had to find its place in a market stippled with some sort of ignorance about the creative arts. But if you ever wondered about whether creativity does indeed thrive in restraints and challenges,...

Posted by: Creativepool Editorial
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Leaders

Looking into the Creator Economy and its Communities

From Twitch to Snapchat, Patreon and OnlyFans, the creator economy has boomed in recent years and especially as the pandemic hit some content creators quite hard. For those less familiar with the term, the creator economy is that sector of the...

Posted by: Creativepool Editorial
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Inspiration

Make what makes you smile - #MemberSpotlight

Richard Hill defines himself as a down-to-earth Creative Director, and we can definitely see where that sentiment comes from. As an extremely passionate creative professional, Richard can find inspiration wherever he goes, but makes it his own...

Posted by: Creativepool Editorial
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Inspiration

Step outside of the box - #MemberSpotlight

If there is one designer in this industry with which delicacy of style and quality of craft meet, that must be freelance graphic designer and surface pattern illustrator Camilla Blom. As one of our certified studiopro, Camilla is one of our Top 50...

Posted by: Creativepool Editorial
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Leaders

Go your own way | By the CEO of Redwood BBDO

This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...

Posted by: Creativepool Editorial
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Industry

Daniel Ricciardo takes an Emotive sip of wine for St Hugo - #BehindTheIdea

How do you pull off an iconic ad feel with limited time and an ambitious idea? The people at production company Anattic will know more about that after crafting the splendid spot with Daniel Ricciardo below. To kick off a collaboration between the...

Posted by: Creativepool Editorial
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Leaders

Reframing the role of creativity in sustainability

"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...

Posted by: Creativepool Editorial
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Industry

How HarrimanSteel invited the industry to "fly its flag" - #BehindTheIdea

To say that 2020 was a year of tumult is easily an understatement. With lockdowns, BLM protests and increasing awareness about climate change, it truly was an incredible start of the decade and one during which brands learned how to embrace purpose...

Posted by: Creativepool Editorial
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Leaders

A crime of mass production – By VMLY&R London CCO Laurent Simon

The advertising clutter is real. According to research from the industry and beyond, consumers are exposed to an average of 8,000 ads every single day and all of these aim to sell products en masse, creating more problems than the ones they claim to...

Posted by: Creativepool Editorial
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Inspiration

A pinch of Imagination - #AnnualSpotlight

As our top ranked Experiential Agency, the team at Imagination certainly has some fire in them and they want to make sure the entire creative industry knows about it. As you will read further below, Imagination knows how wonderful it is to be able...

Posted by: Antonino Lupo
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Features

We should do more to champion neurodiversity in the industry

Growing research has established an unbreakable link between neurodiversity and one's propension to creative thinking. The creative industry itself has among the highest rates of neurodiversity representation in the whole business world, from...

Posted by: Creativepool Editorial

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