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Trends

Life in the living room: Why TV still matters in 2019

- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...

Posted by: Creativepool Editorial
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Advertising

Rimmel and BETC encourage us to stop 'getting' and start 'living'

Rimmel London has announced an evolution of their now iconic brand identity; “Get The London Look.” Created in collaboration with BETC London (the agency's first collaboration with Rimmel, having won the brand’s global advertising account last...

Posted by: Creativepool Editorial
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Features

We are all living in Kenzo’s world now

A roundup of the most important news of the week in the advertising awards world. Cannes Lions The Cannes Lions announced this week a major change among its jury selection. The total number of judges will decrease by 92 people for the 2017...

Posted by: TheNextGag
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Advertising

Are you living the Wrangler way or the Wrongler way?

Amsterdam-based agency WE ARE Pi have teased a brand new brand platform for iconic denim makers Wrangler. The cheeky social and OOH campaign is called “Wrangler Vs Wrongler,” and it aims to motivate people on how to lead a better life by...

Posted by: Creativepool Editorial
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Advertising

Meet Marcus Haney: The man who breaks into festivals for a living

This modern world has brought us a swathe of unusual job titles. Certainly our grandparents wouldn't have a clue what a Social Media Manager does, much less an SEO Executive. So how about a Professional Fence Jumper? This is how a man called Marcus...

Posted by: Magnus Shaw
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Design

A living staircase opens in London

Generally speaking, staircases are more about the destination than the journey, little more than a convenient way of getting from A to B. London-based designer Paul Cocksedge, however, was inspired by the concept of taking a simple spiral staircase...

Posted by: Benjamin Hiorns
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Technology

Is this solar-powered Ecocapsule the future of independent living?

I'm one of those contradictory specimens that loves the idea of camping, but hates actually camping. It's too cold at night, too hot during the day, and about as comfortable as an ill fitting pair of jeans. Even the recent phenomenon known as...

Posted by: Benjamin Hiorns
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Technology

Could you spend 28 days living in virtual reality?

British artist, Mark Farid, plans to give up a month of his life to virtual reality with a crowd-funded campaign. The plan is for Farid to remain in one room for 28 days and experience every moment through the eyes of another person (a living...

Posted by: Benjamin Hiorns
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Economy

Finally, the first Living Wage employer in Ad-Land

The UK branch of the Ogilvy & Mather Group recently became the first major, global advertising giant to instigate a Living Wage policy amongst its employees. Becoming a living wage employer means that a company will pay all of their employees a...

Posted by: Benjamin Hiorns
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Features

Design for Living: a Room for London

As installations go, A Room for London is about as unique an example as you'll ever find. A one-bedroom apartment in the shape of a boat, it's perched high on the roof of the Queen Elizabeth Hall on London's South Bank. Chosen from over 500 entries...

Posted by: Creativepool
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Features

Consumerism in the regenerative age – 4 brands to lead the way

In a world that needs to rethink consumption, who’s leading the way in innovative design and astute behavioural change? Ethical consumerism isn’t a niche for brands to stay relevant anymore. It’s a driver of mass demand. In my...

Posted by: Proximity London
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Advertising

Behind the Idea: Bringing politics home for the BBC

With the 2019 general election fast approaching in the UK, the BBC has launched a promo for its coverage leading up to 12 December. Created by BBC Creative, the film puts the power in voters’ hands by showing a diverse range of families across...

Posted by: Creativepool Editorial
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Advertising

Publicis Conseil launches Mission to Earth

A robot reminisces about a world it once knew in a new spot from French agency Publicis Conseil. Created for construction materials company Saint-Gobain and directed by Wilfrid Brimo, memories of human life are projected onto a screen to convey the...

Posted by: Creativepool Editorial
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Advertising

Mexican short delves into Mayan underworld to remember the dead

A new short film for beer brand Victoria shows that Halloween is more than just about scary costumes and explains the culture behind Mexico’s Day of the Dead (2 November). Created by Ogilvy Mexico and MediaMonks, Xibalba tells the story of a...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: 3D artist Fedde Souverein switches up the world

Whether it’s a puzzling political statement (Statue of Confusion, pictured), views that bring the world into people’s backyards or a dragon made of milk, Amsterdam-based 3D artist Fedde Souverein's work is sure to capture your...

Posted by: Creativepool Editorial
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Freelance

The Freelancer Grind: Setting your rate

So, this is a tough one and something I've struggled with for years. There are a few different ways of applying a fee for your services. You can set a day rate, which is most common, basically saying how much you want to charge a day, and then times...

Posted by: Hashmukh Kerai
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Design

Stop by the Brexit Halloween horror show

The countdown to Brexit is on and while MPs in Parliament continue to dither over the decision to leave the EU, for others the debacle is proving an opportunity to get creative. As the UK hurtles towards 31 October, Boris Johnson’s prospects...

Posted by: Creativepool Editorial
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Entertainment

Facekini steals show in RuPaul's Drag Race UK trailer

A gag about a facekini steals the show in the new trailer to promote the arrival of RuPaul’s Drag Race UK on BBC3 next week. The minute-long clip sees the cast of the reality show appear in an old American sitcom-style living room before...

Posted by: Creativepool Editorial
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Design

AKQA urges companies to adopt nature Code of Conscience

AKQA has invited the top 10 construction equipment companies of the world to adopt its new open source software to protect nature reserves from destruction. Despite their protective status, one third of the areas are under threat from human...

Posted by: AKQA
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Features

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Trends

Why personalisation is key for property marketers

“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...

Posted by: Woven Agency
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Features

Finding your way with location marketing in a world of choice

Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...

Posted by: Creativepool Editorial
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Trends

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Technology

Desperados doubles the size of a room to extend the party

Tequila-flavoured beer brand Desperados has created another experience around its ongoing house party theme, this time tackling the problem that most Spanish apartments are too small to host guests. The idea for the latest social experiment was...

Posted by: Creativepool Editorial
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Advertising

How it was done: Going Full Circle with motion control

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...

Posted by: Creativepool Editorial
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Trends

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Design

Emojis get redesigned for the visually impaired

To coincide with World Emoji Day (17 July), the Royal National Institute of Blind People (RNIB) has announced an initiative to make emojis more accessible to the blind and partially sighted. Working with globally socially led creative agency We Are...

Posted by: Creativepool Editorial

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