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Displaying 1585 - 1620 of 2271 results

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Leaders

M&C Saatchi unveil the shark-proof beach buoy

In an ingenious ploy to promote the Optus network, M&C Saatchi have created a smart ocean buoy that can detect sharks and alert beach-dwellers, showcasing the power and reach of the mobile network, which is the second largest in Australia. The agency...

Posted by: Benjamin Hiorns
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Leaders

October's latest vertical and horizontal moves in the creative world

The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...

Posted by: Benjamin Hiorns
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Leaders

Jaguar unveil another high-profile cinematic ad for new campaign

Earlier today, Jaguar launched its new “British Intelligence” global marketing campaign, which is being led by a cinematic 30-second TV ad starring X-Men actor Nicholas Hoult and the new “Why Jaguar” landing page on the...

Posted by: Benjamin Hiorns
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Inspiration

World Vegetarian Day: The Packaging

Today is World Vegetarian Day and so seems like the perfect time to feature the best in vegetable packaging design. Whether you're a T-rex or a Stegosaurus, you'll enjoy perusing these packs. Waitrose Fresh Herbs Bold headline-style typography...

Posted by: bluemarlin
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Leaders

Publicis acquires yet another digital agency, this time in Italy

The Publicis Groupe recently announced they had acquired another digital agency, following hot on the heels of their acquisitions in Germany (Zweimaleins), South Africa (Synergize), Poland (Interactive Solutions) and the UK (Outside Line). As with...

Posted by: Benjamin Hiorns
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Leaders

Addison Lee pulls into pole position with new hire

Addison Lee, the largest private hire minicab company in London, recently appointed Nick Constantinou as its new head of marketing and product innovation. Constantinou, who has previously held roles at McCann Erickson, AKQA overseeing product...

Posted by: Benjamin Hiorns
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Leaders

Weber Shandwick claims top honours from The Holmes Report

Leading global PR firm and Interpublic Group agency Weber Shandwick have been named as the “Global Agency of the Year” for 2014 by The Holmes Report; a report conducted by the Holmes Group on the public relations business. The agency beat...

Posted by: Benjamin Hiorns
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Leaders

472 entries recognised at the 2014 Spike Asia awards ceremony

There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...

Posted by: Benjamin Hiorns
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Leaders

The Ultimate ‘Pop-up Lounge’ Bar In London

Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...

Posted by: Creativepool
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Leaders

Get Ready For The New Service On Instagram

Yesterday Instagram officially launched its advertising service in the UK through a partnership with Omnicom Media Group. Users will now see sponsored photos and videos on their Instragram feeds, identified with a sponsored label - but otherwise...

Posted by: Creativepool
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Inspiration

We Love These Blurred Lines

Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...

Posted by: bluemarlin
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Leaders

More Creativity And A New Chairman at Ogilvy PR

Yesterday, Monday 21st September 2014, Ogilvy & Mather CEO Miles Young promoted Christopher Graves, currently Global CEO Ogilvy Public Relations, to the role of Chairman at Ogilvy PR and Stuart Smith, currently Regional CEO EMEA, to Global CEO Ogilvy...

Posted by: Creativepool
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Leaders

One Direction officially “beat bullying” at the Clio Awards

Sew Branded, the brand image and marketing consultancy based in New York, has recently been honoured with a Clio Music Award for their “Together Against Bullying” public service announcement, which featured the boy band phenomenon One...

Posted by: Benjamin Hiorns
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Leaders

Warc 100 database name 2014's top agencies and brands

The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...

Posted by: Benjamin Hiorns
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Leaders

MediaCom USA scoops new Subway lead from Omnicom

It was announced yesterday that MediaCom USA has hired industry veteran Thomas Rocco as managing partner and group account director as the lead on the agency's iconic Subway account. He joins MediaCom from Omnicom, where he served as executive vice...

Posted by: Benjamin Hiorns
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Leaders

Brazilian legend helps Shell open new player powered football pitch

The unquestioned king of Brazilian football has partnered with the global energy behemoth Shell in order to help open the world's first completely player-powered community football pitch in the centre of Rio Di Janeiro's impoverished favela in an...

Posted by: Benjamin Hiorns
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Leaders

Publicis join forces with Adobe

The Publicis Groupe and Adobe recently announced a strategic partnership in order to deliver the group's end-to-end marketing platform 'Always-On'. The bespoke platform automates and connects all components of their client's marketing efforts through...

Posted by: Benjamin Hiorns
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Leaders

The Publicis Groupe acquires Nurun for 125 million Canadian dollars

The Publicis Groupe has announced yet another new acquisition, this time in the shape of Nurun, the global technology consultancy based in Montreal, Canada. Publicis acquired the company for 125 million Canadian dollars from Quebecor, who said they...

Posted by: Benjamin Hiorns
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Leaders

FIVE WAYS TO KEEP YOUR BRAND RELEVANT.

Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...

Posted by: Rufus Leonard
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Leaders

Mobile is a Catalyst to Increase Marketing ROI

Marketing Evolution CEO, Rex Briggs presented new findings and new analytic capabilities at the Association of National Advertisers (ANA) Innovation Day hosted by Disney. Briggs' presentation, entitled ACCELERATING THE TRANSFORMATION AND INNOVATION...

Posted by: Creativepool
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Leaders

Samsung and Cheil debut their Centre Stage in-store display

Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy's Doug Scott takes on new role at WME | IMG

An internal announcement made yesterday has stated that Doug Scott, the president and founder of Ogilvy Entertainment, will be joining WME | IMG as the firm's New York-based executive vice president of marketing and brand solutions. A new role...

Posted by: Benjamin Hiorns
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Leaders

Former Leo Burnett leader touches down at Omelet

Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...

Posted by: Benjamin Hiorns
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Leaders

TBWA's “Misunderstood” ad wins Emmy for Apple

“Misunderstood,” the Christmas themed ad that TBWA released over the holiday season last year, was recently named “Most Outstanding Commercial” at the Creative Arts Emmys on Saturday (the 16th). The ad, which was put together...

Posted by: Benjamin Hiorns
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Leaders

JWT London boosts its planning department with two new senior hires

JWT London recently announced its first new hires since Neil Godber was promoted to head of planning last month after Tracey Follows, executive partner and chief strategy officer, announced she would be leaving the agency at the end of this month....

Posted by: Benjamin Hiorns
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Brave Brands: Innocent

Coca-Cola bought its first 18% stake in Innocent in 2009. Four years later, in 2013, the soft drinks giant upped its ownership of the smoothie brand to 90%. Why was Coke so keen to spend hundreds of millions buying Innocent? We have a pretty good...

Posted by: bluemarlin
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Leaders

Publicis acquires a stake in Singaporean agency Arcade

It was announced yesterday that Publicis Worldwide has acquired a minority stake in Arcade, the home grown ad agency based in Singapore. The agency also has offices in Shanghai, Tokyo, Jakarta and Indonesia (the Indonesian office was opened recently...

Posted by: Benjamin Hiorns

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