Displaying 73 - 108 of 641 results
Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...
Posted by: Creativepool Editorial
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
It had been a while since Saddington Baynes last entered The Annual, but 2020 was the year in which they showed all their prowess in the field. Last year, the team was able to secure a Silver in the 3D category for their Marie Boutteçon project,...
Posted by: Creativepool Editorial
Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...
Posted by: Creativepool Editorial
How do you pull off an iconic ad feel with limited time and an ambitious idea? The people at production company Anattic will know more about that after crafting the splendid spot with Daniel Ricciardo below. To kick off a collaboration between the...
Posted by: Creativepool Editorial
Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...
Posted by: Creativepool Editorial
Among the various consequences of Covid-19, travel restrictions were the one that left us the most with an insatiable yearning for adventure. As audiences around the world felt the need to reconnect with nature and adventure, the Jeep brand...
Posted by: Creativepool Editorial
Mariano Gabriel Vidal is an animation artist. He is also the character designer behind the 2018 International Emmy Kids Awards Nominee show Mini Beat Power Rockers. The best part is that, by his own admission, Mariano also got into the industry by...
Posted by: Antonino Lupo
A guide to animation rates, with tips and advice from an experienced professional in the industry Animators are extremely fascinating professionals, often with a broad skillset and a full range of incredible ideas. They work with static images to...
Posted by: Antonino Lupo
No matter the kind of creative project that stands before them, Toshiyuki Hashimoto and his team at aircord will always go through an extensive prototyping and research phase to make sure things are just right. It is an excellent approach to...
Posted by: Creativepool Editorial
You can tell at first glance why Zulu Alpha Kilo was an Annual 2020 Gold Winner. Their hilarious campaign for Bell, the largest telecommunications provider in Canada, is a testimony to the team's mastery and it's just so incredibly hilarious to...
Posted by: Creativepool Editorial
When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...
Posted by: Creativepool Editorial
The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....
Posted by: Creativepool
As the MD of international technology studio Recursive, David Yates has to keep his finger in many pies, often at the same time. Where he really specialises, however, is in taking the disparate principles of audiovisual, IT, acoustics, lighting,...
Posted by: Creativepool Editorial
It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...
Posted by: Creativepool Editorial
The beauty of the creative industry is that every professional you meet in the field will be happy to tell you they're making money by doing something they love. Freelance 3D artist Paul Gawman is no different. He's lucky enough to be successful as...
Posted by: Creativepool Editorial
We have talked at length about ambition around these parts, but it's just one of those topics that never get old, come what may. Grzegorz Magierowski is a 3D artist born in Poland who discovered 3D when he was just 16. He is now working for some...
Posted by: Creativepool Editorial
Is there a magic formula to remain inspired and motivated? Every once in a while you do get that random bunch of online gurus trying to sell you the ULTIMATE SOLUTION TO REMAIN ENDLESSLY INSPIRED™, but creativity simply doesn't work that way....
Posted by: Creativepool Editorial
You know you've really found your place when you can't imagine doing anything else in life. It is the case of freelance multimedia artist Anthony Birland, who was bold enough to step into a design agency whilst still studying and ask what kind of...
Posted by: Creativepool Editorial
Every work of art is like a child to its author. If you're creating a game, writing a book or spending time on an illustration, it is natural to feel attached to it. But how are you going to learn if you don't stay detached from your works? Digital...
Posted by: Creativepool Editorial
Technology has changed much of what we know as the 'creative process', especially in the past few decades. The advent of digital has brought new ways to complete the same tasks and propel our inspiration forward - but there's no denying that the...
Posted by: Creativepool Editorial
There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...
Posted by: Antonino Lupo
It's impossible to not fall in love with Stephen Berry's photography as soon as you lay your eyes on them. His love for cinema shines through each and every shot, and it's not by chance that he loves recreating his favourite film shots with his toys...
Posted by: Creativepool Editorial
Retail is not dead, boring retail is dead As we all know, the retail industry has been through a period of immense flux. However, after a difficult few years it feels like it’s emerging from the dark and a new retail landscape is bringing...
Posted by: Imagination
From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...
Posted by: Creativepool Editorial
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of...
Posted by: Posterscope
Mark Harrison has shot a lot of famous people in the last 20 years and the vast majority of them have thanked him for the privilege. Mark, you see, is a photographer of rare insight that has used his lens to flatter some of the most powerful and...
Posted by: Creativepool Editorial
Paul Hill is a freelance retouching artist originally from East London whose stylish and eye-catching work, which he himself describes as “high end, creative retouching,” has been lighting up Creativepool for some time now. Paul’s...
Posted by: Benjamin Hiorns
John Lewis has finally launched its Christmas ad for 2019, which tells the story of a little girl and her excitable dragon, Edgar, and unites the brand with partner company Waitrose. The spot, created by adam&eveDDB and directed by Dougal Wilson, is...
Posted by: Creativepool Editorial
Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...
Posted by: Creativepool Editorial
How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...
Posted by: Callum Lumsden
Whether it’s a puzzling political statement (Statue of Confusion, pictured), views that bring the world into people’s backyards or a dragon made of milk, Amsterdam-based 3D artist Fedde Souverein's work is sure to capture your...
Posted by: Creativepool Editorial
The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...
Posted by: Dream Farm Studios
The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...
Posted by: Creativepool Editorial
“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...
Posted by: Ryan Watson
You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....
Posted by: Woven Agency