Displaying 109 - 144 of 9313 results
TikTok is not a platform many turn to initially when discussing “forces for good” in social media. Even ignore all the shady links to the Chinese Communist Party, it’s a platform that has notoriously spurned on low confidence and...
Posted by: Benjamin Hiorns
Ben Ducker, Executive Creative Director at Journey Further, offers valuable insights for brands seeking to captivate audiences effectively and deliver powerful creative whilst managing tighter budgets and highlights the importance of data-driven...
Posted by: Creativepool Editorial
McKinsey Health Institute’s ‘Adding years to life and life to years’ report estimates that over the next decade humanity could add as many as 45 billion extra years of higher-quality life - roughly six years per person on average -...
Posted by: Creativepool Editorial
The creative industries are very much known for their high-pressure environments. It’s something you thrive on as a creative, yet we all have our limits. Creative work is often solitary in nature, however the pandemic has seen job losses,...
Posted by: Creativepool Editorial
I am not a robot. Just to be clear before we start- I can spot lampposts in any picture. It’s getting harder to tell though isn’t it and the march of the robots that AI has caused has sent creatives running into the streets in a Black Monday,...
Posted by: Tony Pipes
How to create your best portfolio (a role-by-role guide.) What does a good creative portfolio look like? It’s a question we’re asked regularly. Putting together samples of your work might sound straightforward, but many creatives find it...
Posted by: Gabriele
This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...
Posted by: Creativepool Editorial
Independent creative agency HarrimanSteel recently launched ‘Grow Beautiful’, an artistic creative campaign for renowned sustainable beauty brand, Davines. The film-led campaign showcases both the brand’s and the agency’s...
Posted by: Creativepool Editorial
How did you get into the industry? An old high school buddy of mine (who I later produced 20+ years of work with) brought home a Sony ½” reel to reel video camera/deck during a Christmas break from college. We played around with it over a...
Posted by: Creativepool Editorial
Easter is traditionally a time for family, friends, tradition, and eggs. Lots and lots of eggs. But for advertisers, it's also an opportunity to flex their creative muscles and capture the spirit of the holiday. From chocolate bunnies to egg hunts...
Posted by: Benjamin Hiorns
A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household...
Posted by: Creativepool Editorial
Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? My role spans most client accounts at Cream, so I’m usually multi-tasking across campaigns - switching my mindset between brands, target audiences, messages, and...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
What’s the first thing you notice about this image? For International Women’s Day, we’re highlighting a huge issue we’ve been tackling within the industry. There’s a rather noticeable lack of women. This article takes a...
Posted by: Uniform
“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...
Posted by: Creativepool Editorial
You wouldn’t let an employee loose on your core IT systems without training, so should your media outreach be any different? Amy Stone, Senior Communications Consultant at Hard Numbers discusses her surprise and frustration at how many times...
Posted by: Creativepool Editorial
Marketing is as susceptible as any discipline to fads and fashions. Whether it’s new buzzwords, calls to action or messaging approaches - or, as we’re currently seeing, brand collaborations. Gucci was one of the first - if not the very...
Posted by: Creativepool Editorial
Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. They work with global agencies and brands to create...
Posted by: Creativepool Editorial
Super Bowl: it’s the annual advertising extravaganza where 30-second slots costing $7m (that’s $233k a second) and audiences top over 200m (or two-thirds of the entire US population). Whilst the Kansas City Chiefs were victorious this...
Posted by: Creativepool Editorial
A senior motion and digital designer with over 10 years of experience in the industry, Nor Mira Canales is a man loaded with total dedication and passion for what he does. From brief to render, he takes care of every part of the process and is also...
Posted by: Creativepool Editorial
How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...
Posted by: Benjamin Hiorns
On Sunday, Super Bowl LVII glued 200 million eyeballs to screens all around the world as the Chiefs clipped the wings of the Eagles in Phoenix. It was one of those rare moments in time where people from every corner of the world tune in to a sports...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...
Posted by: Creativepool Editorial
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
This week’s member spotlight shines on Constantine Lourdas, a UK-based award-winning photographer, motivated and versatile creative professional that’s been working within the photographic and media industry for twenty one...
Posted by: Creativepool Editorial
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
With the Super Bowl less than a week away, System1, the leading ad effectiveness agency, explores what we can expect from the big event this year in terms of the all-important (and increasingly expensive) ad slots. The Super Bowl is TV...
Posted by: Creativepool Editorial
Autistic people face significant challenges daily; in many cases, their challenges are not visible to those around them. Even the people that make up the support network of somebody with Autism cannot truly experience how it feels to be...
Posted by: Benjamin Hiorns
A Manchester-based brand agency that “hates bad design,” Dawn Creative has been building, developing and amplifying brands for over 20 years now. This week, we’re talking to Creative Director and agency Founder David O’Hearns...
Posted by: Creativepool Editorial
Laziness is a brush I’ve been tarnished with throughout my life, but I’ve always fought vehemently against it. In my teens, depression was undoubtedly the root cause of my lack of joie de vivre but as an adult I’ve concluded that...
Posted by: Benjamin Hiorns
A short article I wrote. Provides guidance and support for individuals who have been affected by recent layoffs. It covers the difficulties of job searching, tips for successful communication with hiring managers, and the importance of finding a...
Posted by: Peter Stylianou
As creative filmmakers and video producers expand both their imaginations and their budgets for impressive technology and design, skilled motion graphics designers are essential. Motion graphics designers, sometimes just called motion designers,...
Posted by: Creativepool Editorial
Blue Monday is more than just a seminal song by New Order, it’s also (supposedly) the saddest day of the year. Now, personally, I’ve always found every Monday in January equally bleak. Indeed, I feel significantly more downcast today (the...
Posted by: Benjamin Hiorns
Uniform call on the nation’s boys to help support the effort in menstrual education. 72% of boys have never had a lesson about periods. So, is it any wonder that 1 in 5 women have felt period shame due to comments from a male friend? 21% of...
Posted by: Uniform
Panellists and presenters at the B2B Marketing Expo shared a wealth of insight to light the way for fellow marketers through the economic gloom. LEAP Marketing Manager Jen Reznick attended the event and shares her key takeaways. Marketing priorities...
Posted by: LEAP