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Inspiration

Member Spotlight: The big, small, tiny and tall films of Chris Light

From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Finding light at the edges with Brighten the Corners

Named after a 1997 album by indie rock-band Pavement, Brighten the Corners have been enlivening the design industry since they founded their studio back in 1999 (with the aforementioned album presumably playing on the office stereo). In the 17 years...

Posted by: Kate Lewin
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Leaders

Wieden+Kennedy bring Bud Light to the UK in a big way

I'm known amongst my friends as something of a 'beer snob' that won't settle for a sub par lager on a night out. Indeed, I genuinely struggle at large events (concerts, trade shows, festivals etc) to swallow my pride and chug the generic swill on tap...

Posted by: Benjamin Hiorns
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Leaders

Designers light up the Thames for Illuminated River competition

Six shortlisted proposals have been unveiled for the Illuminated River design competition, which has seen 17 London bridges between Albert and Tower bridge lit up as part of a permanent light installation. Designs by six international teams,...

Posted by: Creativepool Editorial
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Leaders

The&Partnership shines a light on Parental Illiteracy

Literacy Partners, a nonprofit organisation providing free literacy classes to low-income parents, has teamed up with New York-based communications agency, The&Partnership, to create the “What Kids Read” campaign, which brings attention to...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Elon Musk, Odd Matter Studio & an Alphabet of Light

Elon Musk sends a Dragon to Mars This week, SpaceX, the aerospace manufacturer founded by Tesla CEO Elon Musk, announced its plans to send unmanned Dragon spacecrafts to Mars by 2018. These initial missions will reportedly inform them of the...

Posted by: Benjamin Hiorns
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Leaders

Festival of light to hit London next year

London is to be transformed next January by a festival of light, with 20 different installations set to help burn away the post-Christmas blues. The Lumiere light festival began in Durham back in 2009 as a biennial event, and makes its way to the...

Posted by: Creativepool Editorial
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Leaders

The O2 becomes the world's largest 3D light projection

On Thursday night (February 15), the O2 in Greenwich was transformed into a spectacular canvas for the world's largest ever light projection. In honour of the upcoming Rugby World Cup, O2; the England Rugby teams official partners, created a series...

Posted by: Creativepool Editorial
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Leaders

A giant interactive street light shines on London Design Festival

Industrial designer Samuel Wilkinson has created an intriguing 4.5 metre tall street light made of 1,500 glass crystal lenses as part of the upcoming London Design Festival. The opulently named “Ommatidium” (the name apparently comes from...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions shines a light on subpar employees

The Cannes Lions is taking a rather unconventional approach this year with its own ad campaign called “Invest in Creativity,” which features print ads and online videos created by McCann London. The tongue-in-cheek message behind the...

Posted by: Benjamin Hiorns
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Leaders

Adot shines a light on homelessness

In order to raise awareness of the 93,000 homeless people sleeping on the streets in the UK in Christmas, Adot.com, the organisation that aims to “Ignite worldwide awareness of the singular true nature of mankind,” has created a new...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett help McDonald's to light up Londoners in Piccadilly Circus

Leo Burnett London have used the world famous Piccadilly Circus to give “Power to the people” in an ambitious new marketing stunt for McDonald's. The globally popular fast food brand is giving Londoners and tourists alike the chance to...

Posted by: Benjamin Hiorns
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Inspiration

Menno Aden's light bulb view

Rooms devoid of humans take on a life of their own under the watchful gaze of Menno Aden's camera, situated in the same position as a lightbulb, casting light and maintaining a unique perspective on a space. Photobooths, shops, bedrooms and lifts...

Posted by: Jessica Hazel
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Workshop

Light at the End of the Tunnel

Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...

Posted by: Creativepool
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Leaders

Plumen light bulb Wins Brit Insurance Design of the Year 2011

Last night it was announced that the British Designer Samuel Wilkinson and the supporting product design company Hulger have scooped the Brit Insurance Design of the Year award with their innovative redesign of the low-energy light bulb. The award...

Posted by: Creativepool
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Inspiration

Phillip Powdrill's Love for Learning

Luck is an important factor at any given time in life. There is always a certain degree of planning ahead, but you would be surprised by the amount of sheer luck that is needed to actually break through. Now, you could argue that opportunities don't...

Posted by: Creativepool Editorial
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Leaders

GIFs, Cinemagraphs & Ballerinas

The GIF turned 30 last year and yet this simplistic medium continues to evolve and amaze. At first GIF's, relegated to flashy, pixelated pop-up ads that made your eyes bleed, were shunned by any sophisticated designer. Now, advancements in mobile,...

Posted by: Phillip Powdrill
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Inspiration

The Flexibility of Freelancing

Some days ago we asked our community why they chose to become freelancers. The answers were quite interesting: the thrill of the unknown, the variety, the freedom, the flexibility. In truth, flexibility seems to be quite a common theme for seasoned...

Posted by: Creativepool Editorial
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Inspiration

Freelancing to avoid burnout

The dream of working at a big corporation or agency may soon fade out as you realise that burnout is always around the corner. It's scary. It's frightening. It makes you feel lost. But freelancing is here to make up for that - at least for freelance...

Posted by: Creativepool Editorial
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Features

Company Culture is more than words, perks and drinks

The Jefferson Talent Group have teamed up with Fiona Wilson to look at health and happiness in the marketing industry, running a series of workshops to discuss mental health and wellbeing. Alongside these workshops, we’ll explore the good, bad...

Posted by: Jefferson Talent Group
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Leaders

Why the industry needs more diverse voices – With Sachini Imbuldeniya

"No one makes a difference in the world by playing it safe." Sachini Imbuldeniya didn't exactly have an easy or calm childhood. Growing up in one of the "roughest" council estates in London, she learned to look after herself quite quickly, with her...

Posted by: Creativepool Editorial
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Job Description - 3D Artist

The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....

Posted by: Creativepool
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Inspiration

Living vintage with Annual 2020 winner Jamie Ansell

Technology has made us faster, more productive, more efficient. As the most used pieces of software integrate with each other, we have gained a lot in terms of speed, comfort and accuracy. But that comfort comes at a cost. Freelance graphic designer...

Posted by: Creativepool Editorial
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Inspiration

A spotlight on one of the most exciting new agencies in South America

Nicolas ‘Nico’ Perez is an ambitious, ‘ideas-first’ bilingual Creative Director and Copywriter from Chile with 10 years of experience working in different countries and creating integrated campaigns for major brands like...

Posted by: Creativepool Editorial
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Inspiration

Appreciating the inclusive whimsy of Mason Griffiths

Sometimes, in this increasingly uncertain and conflicted world, all it takes is a little helping hand to get the ball rolling. Such is the case with the Salford-based artist Mason Griffiths, who left University a couple of years ago and found...

Posted by: Creativepool Editorial
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Features

What to do when the plagiarist strikes?

Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of...

Posted by: Richard Holman

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