Displaying 433 - 468 of 5768 results
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...
Posted by: Benjamin Hiorns
HSBC has launched an invitation-only membership program called Jade by HSBC Premier. Aimed at HSBC Premier customers with a minimum of between $1 million and $5 million in investable assets, Jade has been developed with Saatchi & Saatchi London and...
Posted by: Creativepool Editorial
When D&AD announced its New Blood Shift programme back in April this year, they did so with one priority. In their own words, they wished “To test a belief that success shouldn’t be about who you are, where you’re from, or who you...
Posted by: Benjamin Hiorns
Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...
Posted by: Creativepool Editorial
B-Reel help launch the world’s first 'Dimensioning Instrument' Creative agency B-Reel has helped launch the first product from innovation start-up InstruMMents; a company founded by the creators of fitness and lifestyle tracker Misfit Shine....
Posted by: Benjamin Hiorns
Isobel Following another year of record growth, creative agency isobel has appointed Rob Forshaw and Daryl Fielding as non-execs to support the agency’s senior team as they look to further accelerate their growth in 2017. Forshaw, who is an...
Posted by: Creativepool Editorial
Every day, millions of selfies are posted and shared, without a thought given to the risks they may pose, with advances in technology turning every camera and every selfie into a potential data mine ripe for hackers to excavate. To capitalise on this...
Posted by: Creativepool Editorial
With the Christmas season fast approaching (the John Lewis ad runs on the 10th and Sainsbury’s on the 14th, so be sure to mark those dates in your calendar), ad land is starting to rev its engines. We're only one week into November, but we've...
Posted by: Benjamin Hiorns
Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...
Posted by: Kate Lewin
Bruce Mau Design is a multidisciplinary design firm specialising in brands and their environments by developing brand systems, visual identities, packaging, digital experiences and physical environments for a roster of clients including Sonos and...
Posted by: Kate Lewin
Our new City Guides feature is the guidebook you never asked for but always wanted. Conventional travel guides are all good, but they don't really offer you the opportunity to immerse yourself in a city's creative heart. We're changing all that, by...
Posted by: Kate Lewin
October 5 marked the launch of “Taste Mode,” the latest in-depth investigation into the future of food and drink from Pearlfisher Futures, the Pearlfisher agency’s insight and innovation studio. 2016 Taste Mode Futures (and its...
Posted by: Creativepool Editorial
CHI&Partners Yan Elliott is joining CHI&Partners as Joint Executive Creative Director, alongside Micky Tudor. Elliott leaves Lucky Generals, where he was Creative Partner, and responsible for notable recent campaigns including the Radiocentre work...
Posted by: Creativepool Editorial
In the final part of our series on learning how to navigate the world of creative talks and events, and how to make the most of them, we turn our attention to using them for growth - both in terms of your business and personal prospects. If you have...
Posted by: Fiasco Design
We Are Social - Diesel Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo...
Posted by: Creativepool Editorial
It takes a lot to surprise me when it comes to adland, but one thing that has genuinely given me pause for thought in recent years is the (albeit still rather niche) trend of companies creating beauty products to flog their brand. First there was...
Posted by: Benjamin Hiorns
Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...
Posted by: Creativepool Editorial
MEC - Nationwide MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...
Posted by: Creativepool Editorial
TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...
Posted by: Benjamin Hiorns
Pentagram - Berry, Bros. & Rudd Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...
Posted by: Creativepool Editorial
BMB - Hilton Hotels The BMB agency has been appointed by Hilton Worldwide to lead its social and content strategy across the EMEA region. The agency was appointed to the £9 million account without a pitch and has been tasked with assessing,...
Posted by: Creativepool Editorial
“Go Live, Go Ride: Harley-Davidson Weekend Ride” is an online-based campaign developed by AKQA that gives people the chance to ride one of the brand’s iconic bikes for a full weekend. The campaign aims give Japan's notoriously...
Posted by: Creativepool Editorial
Havas Canada has published an article about the group's latest study: Eaters Digest: The Future of Food, analyzing the food industry as part of its Prosumer series of reports. The document investigates changes in the sector, industry trends, and the...
Posted by: Creativepool Editorial
Maria Sharapova settles into an internship at VCCP London In what might just about be the most surprising piece of agency news of the year, Maria Sharapova has reportedly spent the last week as an intern at VCCP London. The former world number one...
Posted by: Creativepool Editorial
This summer, Isobar is helping ice-cream brand Cornetto make waves in Chine by creating a series of interactive digital media experiences. Centred on the theme: “Follow your heart, don’t wait,” the initiative is mobile-first driven,...
Posted by: Creativepool Editorial
Leo Burnett - Kellogg's Bran Flakes Kellogg’s Bran Flakes returned to our TV screens this week with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. “The...
Posted by: Creativepool Editorial
Branch - Forever Hope Foundation The Branch consultancy has worked on the development strategy and brand identity for the charity startup Forever Hope Foundation (FHF), which was set up to partner with other charities and run high-end events for...
Posted by: Creativepool Editorial
Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...
Posted by: Creativepool Editorial
Benefit Cosmetics has partnered with ODD, the creative agency that specialises in helping the world's best-loved fashion and lifestyle brands translate their ambitions into results, to introduce “The Great Browdini.” This fashionable...
Posted by: Creativepool Editorial
MEC Wavemaker and Evian, the bottled water brand, are appealing to the inquisitive streak in Wimbledon fans’ with the return of their award winning #wimblewatch campaign, which this year watches people reacting to the Wimbledon action and...
Posted by: Creativepool Editorial
Publicis Conseil launch digital Renault F1 campaign Publicis Conseil & Renault have released a bold new digital campaign, which will lead to some lucky fans having their names printed on the Renault F1 car at the next Grand Prix. The idea behind the...
Posted by: Creativepool Editorial
Peter Saville/Morph - Tate Modern British graphic design legend Peter Saville is the mastermind behind the new graphic identity for the Tate Modern art gallery; a colourful model of the complex itself that includes the new Herzog & de Meuron...
Posted by: Creativepool Editorial
“This is Living”, the latest campaign for Corona by Wieden+Kennedy, is a gloriously romantic campaign that taps into a universal desire for freedom that the brand hopes will inspire people to go outside and live more “Moments that...
Posted by: Creativepool Editorial
Coating everything in chocolate for Sydney's newest attraction Sydney’s newest attraction, The Calyx, opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, forming the centrepiece of the Garden’s 200th Birthday. The Calyx...
Posted by: Creativepool Editorial
Authenticity as we know it is dead. No longer the bastion of trust it once was, consumers are now seeking new and different expressions for quality, craft and individuality in brands. The authenticity ‘movement’ came to prominence on the...
Posted by: Bulletproof