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Trends

I eat therefore I am - branding today's edible experiences

The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...

Posted by: ECHO Brand Design
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Advertising

Account Wins and Acquisitions of the Week

Uncommon Creative Studio - Halo Coffee/Headstart This week saw the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to...

Posted by: Industry Updates
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Events

DWA brings you the September Creative Calendar, Part I

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you...

Posted by: The Darnell Works Agency
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Advertising

Account Wins and Acquisitions of the Week

Publicis - Diesel Diesel, the legendary fashion brand part of the OTB group, has appointed Publicis Italia, the agency led by Bruno Bertelli, Global Chief Creative Officer of Publicis WW, to handle its global creative and strategy account. The...

Posted by: Industry Updates
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Features

Creative Opinions: James Damore's Google Memo

Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...

Posted by: Benjamin Hiorns
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Inspiration

Homefarm: A very modern old age

We spend inconceivable hours dreaming of what our future might hold. How many kids we might have, if any at all. What kind of car we might drive. Where we might live. Yet, there’s a perception that once you cross the threshold into old age...

Posted by: Sophie Summers
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Technology

Waste Away: Eco answers to the throwaway crisis

Our first problem; The Earth’s population will reach almost 10 billion by 2050 and, if that prediction proves true, it means that we’ll need to double the amount of crops grown in order to feed the mouths of the many. Astonishingly, we...

Posted by: Sophie Summers
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Advertising

BBH London and Absolut remind the LGBTQ community to Kiss With Pride

London Pride has been and gone, and was, by all accounts, a colossal success this year, firmly cementing the big smoke as a city of warmth and acceptance for the LGBTQ community. Absolut, however, wish to underline the fact that just because Pride is...

Posted by: Industry Updates
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Technology

Algobrix teaches children how to code by building robots out of Lego

As a child, Lego is something I never really connected with. It’s only as a young adult, oddly enough, that I really began to understand the appeal. If Algobrix would have been a thing during my formative years, however, as a self-professed...

Posted by: Benjamin Hiorns
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Our take on the Publicis debate: Creativity vs. AI?

Controversy has been rippling across the creative world these last couple weeks after Publicis - the world's third largest advertising agency - announced a shocking strategic pivot. And we’re all still reeling from the news. In a bold move,...

Posted by: Saddington Baynes
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Design

Microsoft Paint avoids brush with death

When I heard news yesterday that Microsoft were considering erasing Microsoft Paint from Windows 10 it triggered a dense moment of nostalgia in me that I honestly wasn’t expecting. I’m no artist. Given a blank piece of paper and a pencil...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

CHI&Partners CHI&Partners has hired Dave Bedwood, creative founder of Lean Mean Fighting Machine, as a Creative Partner – bringing him on board to help build on the agency’s reputation as a leader in integrated, innovative creativity. Starting...

Posted by: Industry Updates
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Advertising

Top 10 Account Wins of the Week

Droga5 - Tencent New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....

Posted by: Industry Updates
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Advertising

Impero uses social media to track heat waves and deliver ice cold 7Up

Every summer, heat takes over the conversation in Latin American cities. People talk on the streets, in taxis, in newspapers and on the TV. But nowhere does the heat rise as quickly and burn as fiercely as it does on social media. So, to combat the...

Posted by: Industry Updates
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Advertising

HSBC and J. Walter Thompson get brits on their bikes

HSBC UK recently announced the launch of an integrated campaign as part of its eight-year partnership deal with British Cycling, the largest cycling organisation in Britain. Created as part of an integrated effort with Mindshare Worldwide, J. Walter...

Posted by: Industry Updates
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Advertising

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week: Hodor holds the door at KFC and other stories

BBH - KFC With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...

Posted by: Industry Updates
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Technology

Amazon announce third annual Prime Day

As an Amazon Prime account holder for nigh on three years now, it would be sorely hypocritical of me to cast aspersions at the service as a consumerist cult, but I can at least understand the criticism. What we're talking about, after all, is...

Posted by: Benjamin Hiorns
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Advertising

Brands and Bands: The XX music video that's also a Calvin Klein ad

Even a few years ago, the concept of a credible, critically lauded indie rock band collaborating with one of the world's most visible brands would have seemed a preposterous concept. Imagine, for example, 2007 era Arcade Fire writing a jingle for...

Posted by: Benjamin Hiorns
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Features

Amnesty International - using creativity to change the world since 1961

Amnesty International, since its beginnings in 1961, has been the champion for human rights and justice in the streets, through letter writing and, most of all, through creativity. To mark our studiocrowd brief that searches for creative ideas to...

Posted by: Heather Deacon
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Advertising

Cannes Lions and Ketchum announce Young Lions winners

Virginia Bond Núñez Horcajadas and María Isabel Ortiz Ortega of Shiseido in Spain won the Gold Lion in the eighth-annual Young Lions Marketers Competition at the 64th annual Cannes Lions International Festival of Creativity. Sponsored...

Posted by: Industry Updates
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Trends

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

Posted by: Greenlight
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Advertising

Proximity London give blue plaques a splash of colour for Pride

Many modern outdoor activations can feel gimmicky and trite, like physical click-bait. This is particularly true when they are tied to a specific event or celebration. This, however, really struck me as something smart, creative and bold. As part of...

Posted by: Benjamin Hiorns
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News

Cannes Lions 2017: Creative renaissance with Dominique Delport

Named the People’s Choice Influencer of the Year by Creativepool, Dominique Delport, Global Managing Director at Havas Group, and Chairman of Vivendi Content, was able to meet with Creativepool founder, Michael Tomes, at Havas Cafe on the sunny...

Posted by: Creativepool

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