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Leaders

Is thought leadership the enemy of creativity?

I’m like one of those annoying reformed non-smokers who coughs, passively aggressively, as you spark up a social cigarette. I’m like the vegan who mocks you for eating Quorn, the new mum who tells my childless friends they haven’t...

Posted by: Amy Kean
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Leaders

Adaptive leadership lessons for Trump and advertising

You don’t need to be keeping tabs to know that a shocking number of top-level players have left or been fired from the Donald Trump’s White House team. The latest, much-reported departure comes in the form of Anthony Scaramucci - and you...

Posted by: Sharon Whale
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Leaders

Publicis Media unveil structure and leadership appointments

Publicis Media has unveiled new structure and leadership appointments for its organisation, as announced by Steve King, CEO of Publicis Media. Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Tim...

Posted by: Creativepool Editorial
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Leaders

ClearPeople announce new Senior Leadership dream team

The award-winning independent, creative, digital and technology consultancy ClearPeople, has just announced a new Senior Leadership team that will include Wesley Hogg as digital strategy services director, Luke Smith as cloud services manager, and...

Posted by: Creativepool Editorial
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Features

LGBTQ+ representation deserves more than a yearly nudge

Stonewall’s legacy lives on today. Peaceful marches of Gay Pride movements all around the world, from Europe to the US and beyond, echo the days of riots and violence which erupted at the dawn of the Seventies. The LGBTQ+ community has come a...

Posted by: Antonino Lupo
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Leaders

The power of a handwritten letter to inspire a creative department

During lockdown we have all found ourselves with more time on our hands. A few days ago I decided to have a sort out and digging through drawers in the studio I discovered a handwritten note from 2004. Back in 2004 I was an Art Director at an...

Posted by: Fun Agency
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Features

6 ways to tackle your remote team's mental health challenges

Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...

Posted by: Antonino Lupo
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Industry

Global creative calendar: May 2020

If you are shocked and awed by the massive disruption to life as you have known it, you are not alone. Back in March, this forecast of upcoming events became irrelevant almost overnight. Looking to the future, hours and hours have been spent...

Posted by: The Darnell Works Agency
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Leaders

UK Inside Out Awards™ 2020 - Now open for entries.

Showcasing the very best of the UK’s in-house creative talent. The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the design industry the Awards identify and...

Posted by: Inside Out Awards™
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Leaders

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
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Inspiration

Member Spotlight - Growing gracefully with Woven’s Mark Bower

Mark Bower has watched 'digital marketing' come of age over the last 20 years and admits it's been a wild ride. A lot has happened. But he’s convinced we are, even now, just getting started. This week, in the midst of a global meltdown, we...

Posted by: Creativepool Editorial
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Leaders

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Workshop

The Maturation of the Startup - A guide to starting your own agency

So you want to start your own creative agency? Well, good luck! If building a business is like raising a child, then nurturing a team of passionate, sensitive creatives is like being a first-time father or mother and caring for a sick infant....

Posted by: Creativepool Editorial
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Industry

Global creative calendar: February 2020

SXSW launched 33 years ago in Austin, Texas, USA. Next month, over 150,000 people will convene there once again to redefine the cutting-edge in interactive, film, music and culture, focusing on trends like: AI; Academic Assessment and Accountability;...

Posted by: The Darnell Works Agency
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Features

Behind the idea: Chris Hadfield brings Ireland together from space

For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...

Posted by: Creativepool Editorial
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Leaders

Saatchi & Saatchi creates Fake Views for Operation Black Vote

Operation Black Vote (OBV) has launched a campaign that uses real quotes from politicians to encourage Britain's youth, particularly Black and Minority Ethnic (BAME) community, to register to vote. Created by Saatchi & Saatchi London, a hard-hitting...

Posted by: Creativepool Editorial
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Leaders

Indigo Award adds Design for Social Change category

This year, Indigo Award held the honour of hosting its second annual ceremony in the heart of Costa del Sol in Spain. The stunning beach town buzzed with some of the world’s best and brightest in design as the industry’s leading talent...

Posted by: Indigo Design Award
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Features

Getting to know... We Are Social's Lore Oxford

Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...

Posted by: Creativepool Editorial
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Leaders

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding
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Industry

Cannes Lions 2019: Film, Titanium, Glass, Sustainable Development winners

Friday night saw the final awards show of Cannes Lions 2019 take place with the Communication and Good Track winners announced as well as special awards, celebrating the industry's best performing companies across the five-day event, as well as...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: May 2019

You may not have heard of US-based security analyst Jim Nitterauer, but if your boss is resisting your request to participate in a business conference, he is here for you. In a 2017 Tripwire article, Mr. Nitterauer listed the most common objections...

Posted by: The Darnell Works Agency
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Industry

Young creatives set to crash the stage at Creative Circle 2019

This year’s opening president's address at the Creative Circle Ball will be delivered with a difference as young creatives are given a voice at the event. Ana and Hermeti Balarin, ECDs at Mother London, are inviting students and those in the...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Pancho González

Pancho González is co-founder and chief creative officer at Inbrax Chile. Despite being one of the region’s top creatives, he only got into advertising because he didn’t get the qualifications needed to study medicine. However, he...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Caroline Foster Kenny

Caroline Foster Kenny is CEO of IPG Mediabrands for Europe, Middle East and Africa. With over 25 years of global client leadership and business experience, she now oversees all of the network's digital and media businesses across the region,...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Chris Hirst

Prior to being named global CEO of Havas Creative, Chris Hirst was CEO and chairman of Havas UK and Europe. As UK CEO, he led 1,800 people across both creative and media disciplines, so he knows a thing or two about management. Recently, he wrote a...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Ete Davies

London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Amelia Torode

In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future. First up, Amelia...

Posted by: Creativepool Editorial
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Features

Michael Scantlebury: Independents on the up

Asked for his thoughts on the current state of the advertising industry, Michael Scantlebury, founder and director at independent agency Impero, says he feels we’re on the cusp of a recession. But that's not necessarily a bad thing, as the...

Posted by: Ryan Watson
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Workshop

Mentor Sessions: Toby Snowdon

The Creative Mentor Network (CMN) is a London-based charity working to make the creative industries more diverse and inclusive through mentoring. The programme sees a host of talent from some of world’s top agencies link up with young mentees...

Posted by: Ryan Watson
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Industry

Global Creative Calendar: February 2019

It's been 32 years since South By Southwest launched in Austin, Texas. March will see more than 150,000 people will convene in the city once again to redefine the cutting-edge in interactive, film, music and culture. The event will focus on trends...

Posted by: The Darnell Works Agency
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Industry

Innocent 'energised' by Brand Team Annual win

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...

Posted by: Ryan Watson

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