Displaying 1 - 36 of 57 results
One of the biggest challenges, as companies grow, is maintaining the disruptive and change-making spark that made them unique in the first place. It’s therefore vital that they stick to their core values when evolving the culture and...
Posted by: Creativepool Editorial
FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...
Posted by: Creativepool Editorial
B-Reel is a modern creative partner that believes in balancing creativity, innovation, and business understanding. Since their inception in 1999 they have shared a singular vision - to offer fully integrated solutions to the smartest and most...
Posted by: Creativepool Editorial
For this week’s member spotlight, we’re focusing on a freelance graphic designer and illustrator that’s managed to hold onto one client for almost 40 years. William Webb has worked on everything from mural painting and portraits in...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
Production and creative content agency Junction Eleven is a master of simplicity and creativity. The team's approach to creative production is a pleasant breeze of fresh air in an industry much too focused on growth at all costs - a beacon of...
Posted by: Creativepool Editorial
Surely you've been there too - stuck in a job you didn't like, feeling like you were wasting time and entire days doing something that will never bring you any good. And then, one day you realise that you've actually learned a lot from that...
Posted by: Creativepool Editorial
From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...
Posted by: Creativepool Editorial
Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. The new campaign, called...
Posted by: Creativepool Editorial
As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....
Posted by: Imagination
CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...
Posted by: Creativepool Editorial
CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...
Posted by: Creativepool Editorial
Initiative - Lego Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...
Posted by: Creativepool Editorial
Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...
Posted by: Creativepool Editorial
If there's one thing we don't see enough of in modern advertising, it's goths. OK, that might be something of an exaggeration, but they are a certainly subsection of the population who have gone unloved for the best part of the last decade. Indeed,...
Posted by: Benjamin Hiorns
Celebrity sells. It’s a marketing device that can be traced back to the 1760s when Josiah Wedgewood used Royal endorsements to create an aura around his pottery and make the Wedgewood name famous. Later, author Mark Twain licensed his name to...
Posted by: Creativepool Editorial
What is Artist Boss? This project looks at the life and work of prolific sculptor Sir Anthony Caro (1924-2013) and his studio assistants. Throughout his expansive career, Caro employed studio assistants in the production of his work, and we are...
Posted by: Bath Spa University
Ever dreamed of seeing your work up on the big screen in the Palais des Festivals, Cannes? Saatchi & Saatchi has established a reputation for unearthing the new directors of tomorrow with the annual New Directors’ Showcase (NDS) at Cannes Lions...
Posted by: Saatchi & Saatchi London
The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...
Posted by: Creativepool Editorial
At the Palais des Festivals in Cannes yesterday (Thursday 25 June) as part of this year's Cannes Lions festival, Saatchi & Saatchi celebrated 25 years of the New Directors’ Showcase with a one-off screening of a brand new film. The idea was to...
Posted by: Creativepool Editorial
This summer, mobile network Three is looking to shake up the industry in a big way by rallying the British public to unite against typical network gripes, with a little help from Jim Henson's Creature Shop! The new “Make It Right”...
Posted by: Creativepool Editorial
The world was a different place in 1991. But aside from the breakup of the Soviet Union, the end of Apartheid in South Africa, the assassination of Gandhi and Operation Desert Storm, 1991 also marked the inaugural Saatchi & Saatchi New...
Posted by: Creativepool Editorial
After a comprehensive, integrated review that also included Young & Rubicam and JWT, Grey New York, the global advertising network's flagship agency, announced yesterday that it has been selected as the advertising agency-of-record for Pandora, the...
Posted by: Creativepool Editorial
The news that the next 'Star Wars' film will be a sequel to episode six - 'Return Of The Jedi' - fills me with genuine excitement. That it will star Mark Hamill, Harrison Ford, Carrie Fisher and Peter Mayhew is thrill upon thrill. However, if this...
Posted by: Magnus Shaw
The Advertising Club of New York, a professional organisation that represents the vision and mission of the global advertising industry, honoured 12 members for Outstanding Support and named 6 new board directors at the 118th Annual Meeting of the...
Posted by: Benjamin Hiorns
Ogilvy Public Relations announced yesterday that Jennifer Banovetz has been appointed as senior vice president and brand marketing group director of the integrated global communications firm, which is based in Los Angeles. Effective from the 4th of...
Posted by: Benjamin Hiorns
A few weeks back, Creative Review invited people to put forward their favourite slogan. The visual communications magazine said, Slogans are the epitome of the copywriters' art: the hopes, aims and very essence of a campaign or an organisation...
Posted by: Creativepool
Theo Delaney is a multi award-winning director of advertising commercials. His work is predominantly comedy based and his love of football is a major influence on his work. He is a lifelong supporter of Tottenham Hotspur and regularly appears on The...
Posted by: Creativepool
Gartner’s hype cycle of a product or service begins when it’s new, shiny, and all the rage. The market buzz increases, and people can’t stop talking about it. Quickly, it hits the peak of inflated expectations. As the interest and...
Posted by: CARMA
There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...
Posted by: Benjamin Hiorns
Kraft Heinz is a brand synonymous with two cupboard staples: beans and ketchup. Yet, the 150-year-old company is keen not to rest on its laurels and sees innovation as a core part of its business. The strategic design firm, Designit, worked with...
Posted by: Creativepool Editorial
For brands looking to make a splash this October during Amazon Prime Day, creative mobile campaigns are key. In this article, Paul Coggins, CEO of Adludio, argues that the ad industry has sat on its creative laurels for too long. If the...
Posted by: Creativepool Editorial
From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...
Posted by: Matter Of Form
Thomas Hammerton is a freelance illustrator from South Wales with a lifetime of artistic experience behind him and a style that is at once familiar and anything but. A compulsive drawer from a young age, Thomas specialises in traditional artworks...
Posted by: Creativepool Editorial
Freelancer or not, the dream of working in advertising is real for many creative professionals out there. It gives us a career prospect and a much concrete way to give shape to our dreams. As much as it would be lovely to live off prints and short...
Posted by: Antonino Lupo
Malaria is one of the world's deadliest and oldest preventable diseases. Global efforts since 2000 have saved thousands of lives, but Malaria No More feels that there is a risk that worldwide stakeholders will start resting on their laurels....
Posted by: Creativepool Editorial