Displaying 1 - 30 of 30 results
For the first time this century, Eurovision is being celebrated on home turf. Of course, it’s a bittersweet experience as it should really be Kyiv that’s experiencing all the joy right now but these are dark times and in dark times we...
Posted by: Benjamin Hiorns
The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...
Posted by: Creativepool Editorial
All those starting out in the industry have had to face the issue of pricing their services sooner or later. Freelancers or agencies, there is really barely any difference - businesses need to understand how to rate their offerings just as much as...
Posted by: Creativepool Editorial
Mark Harfield wants to be like Pierre Soulages, Al Hirshfeld or Jean-Jacques Sempé. He wants to keep loving art for the rest of his life, and work hard enough to keep creating in his twilight years - perhaps as he enjoys some nice travel across...
Posted by: Creativepool Editorial
Drinking? Don’t drive. That’s the message in a recent spot launched by the New Zealand Transport Agency (NZTA) to deter Kiwi guys from getting behind the wheel after a few beers. Research shows that 85% of drink drivers involved in...
Posted by: Creativepool Editorial
ROTHCO - Dublin Bus Public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill...
Posted by: Creativepool Editorial
Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...
Posted by: Creativepool Editorial
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
Print & Publishing From 3275 entries in Print & Publishing, 14 Gold, 31 Silver and 43 Bronze were awarded. The Grand Prix winner was DAVID Miami, for their “Flame-grilled since 1954” Burger King work, which was selected for Burger...
Posted by: Creativepool Editorial
Brothers and Sisters - Carphone Warehouse This Christmas, Carphone Warehouse plans to let the nation know that literally everyone can come through its doors and find the best possible deal. Rather than creating some lofty, emotional Christmas ad,...
Posted by: Creativepool Editorial
The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...
Posted by: Creativepool Editorial
Leo Burnett - Kellogg's Bran Flakes Kellogg’s Bran Flakes returned to our TV screens this week with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. “The...
Posted by: Creativepool Editorial
I've never been a big McDonald's fan (more of a KFC man myself), but the more I see of the brand's overseas executions, the more I'm starting to believe that's because we're being poorly served by Ronald and his cohorts when compared to the rest of...
Posted by: Benjamin Hiorns
Hasan & Partners - Valio Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...
Posted by: Creativepool Editorial
Taylor James Taylor James has announced the addition of Jason Guerrero as Creative Director, Marie De Leon as Head of Production, and Jacques Tege as Senior Technical Director. All will be based in New York and will report to Taylor James New York...
Posted by: Creativepool Editorial
Y&R New Zealand – Autotrader After a competitive pitch, the iconic kiwi motoring brand Autotrader has appointed Y&R NZ to handle creative and media accounts. Autotrader is one of the most trusted automotive brands in New Zealand, with online...
Posted by: Creativepool Editorial
Raw food often gets a raw deal. OK, fair enough sushi has developed a fair few millions western fans in the last decade or so, but in general, raw food is seen by many of us as less exciting than its cooked or chilled brethren. The Dutch design...
Posted by: Benjamin Hiorns
A new campaign from Volkswagen New Zealand and Colenso BBDO aims to answer the question; “Can a simple child's drawing make their parents drive safer?” The answer would appear to be a clear and resounding yes. Volkswagen, of course, has...
Posted by: Creativepool Editorial
BMF Nicole Hetherington and Simon Fowler, the award-winning creative duo, joined the BMF creative department. The Kiwi team moved to Sydney five years ago after winning New Zealand Young Lions competition, and have since created unique and effective...
Posted by: Creativepool Editorial
Lewis Road Creamery, the small dairy company based in New Zealand, recently struck into a culinary goldmine when they started combining the country's most beloved chocolate brand with their own organic milk. This artisan chocolate milk, created with...
Posted by: Benjamin Hiorns
Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...
Posted by: bluemarlin
In today’s market, brands and designers have to find increasingly innovative ways of staying ahead of the competition and making us buy their product. One great way to out do your competitors is through packaging. Generally we’re all used...
Posted by: Creativepool
Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...
Posted by: Creativepool Editorial
In three years, Hnry has become Aotearoa New Zealand's fasted growing tax agent and happily calls itself your 'financial sidekick'. It's an ideal option for freelancers as it provides all your invoicing, payments, expenses and tax services in one...
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Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...
Posted by: Creativepool Editorial
A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...
Posted by: TheNextGag
Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...
Posted by: Creativepool Editorial
Former apprentice star & agency innovators warn brands & agencies to make responsibility a mind-set. Today, Christie H.Kristensen from Creativepool hosted a session at Advertising Week Europe exploring how an innovation mindset helps brands to...
Posted by: The Media Foundry
Real shoplifters given animated makeover for Harvey Nichols A new spot by adam&eveDDB for Harvey Nichols uses CCTV captured footage of actual shoplifters getting caught in the act, but gives the footage a defiantly cheeky makeover. The “Love...
Posted by: Creativepool Editorial
From cool and tasteful to wacky and downright weird, effective product packaging can enable a product to be seen in an entirely new light. Here are ten of my absolute favourites. From spaghetti to headphones, this list covers all and any types of...
Posted by: Creativepool