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Features

Step inside the Jelly Kitchen

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...

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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Inspiration

The most innovative website designs of 2022 | #YearInReview

The internet is always evolving. Indeed, it’s thought that around 2.5 quintillion bytes of data are added to the internet every day. For reference, a terabyte is 1012 bytes, so that means around 2.5 million terabytes of data. Every day. With...

Posted by: Benjamin Hiorns
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Industry

Did COVID-19 press reset on innovation?

Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...

Posted by: Creativepool Editorial
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Inspiration

Top 20 product designs of 2021 to get you inspired today

This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...

Posted by: Antonino Lupo
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Features

Forget VR – The future of advertising is Mixed Reality

Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...

Posted by: Antonino Lupo
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Leaders

Design for people, not just the planet

For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...

Posted by: Creativepool Editorial
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Inspiration

Making music in the streaming age – #CompanySpotlight

When the advent of streaming unleashed pretty much what looked like a catastrophe on the music industry, many were forced to adapt or die. Founder of Syncsmith Gavin Mee was placed in an uncomfortable position - but he managed to make that harshness...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Where Next for the Glenfiddich stag?

"Personal growth comes from embracing risk" Glenfiddich isn't new to taking risks. Its iconic stag is the symbol of this spirit, the personification of ambition and the will to dare. Space Agency was tasked with bringing all of this to life - and it...

Posted by: Creativepool Editorial
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Leaders

Account wins this week

Tribal Worldwide gets social with AT&T Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately. Tribal will service the business out of its...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The&Partnership The&Partnership has appointed Andre Moreira, formerly a Global Creative Director at Havas, to lead the creative output of its pan-European network for Toyota. Joining as Executive Creative Director - Team Toyota at The&Partnership,...

Posted by: Creativepool Editorial
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Inspiration

5 Models for the Future of VR Marketing

VR is the only medium, besides reality, able to create presence. It substitutes the physical world for a constructed (or recorded) one and fools the 3 “parts” of your brain to give you the subjective perception that you’re there....

Posted by: Somewhere Else
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Leaders

Rebrand Roundup: Southbank Centre, Bibendum and other stories

North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Above+Beyond Following a flurry of new business wins, including Ornua Foods, which has seen Above + Beyond propelled up the rankings table, the agency has made two senior hires to its creative department. Ben Da Costa has been hired as Creative...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Quorn, Hellmann's, and Vocation Brewery

WPA Pinfold - Harvey's Brewery WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...

Posted by: Creativepool Editorial
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Inspiration

Designing for women in the 21st century

Once there was a girl, and the girl liked pink very much. Everything she owned was pink. Pink and small, and that’s the way she liked it. But gradually the girl (we’ll call her Emily) grew into a sophisticated woman. Sure, she still liked...

Posted by: House 337
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Leaders

Rebrand Roundup: From Cuban Rum to Marbled Popcorn

Pearlfisher - Havana Club Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual...

Posted by: Creativepool Editorial
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Leaders

KOREAT 2015 Unveils Korea’s Top 50 Restaurants Ranking

Korea recently saw the inaugural launch of its very own Michelin Guide-style top 50 ‘best’ restaurants ranking guide in the country, KOREAT. With the aim of creating an authoritative ranking of Korea’s top restaurants for locals and...

Posted by: Leo Burnett Asia Pacific
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Leaders

The Internet of Food: How tech will shape our food futures

Say hello to the 'internet of food’. A new buzz term used to describe the interconnectedness of physical objects that collect and exchange data about food preparation, consumption and exercise. Millennials believe that technology should play...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week

Lucky Generals - Pot Noodle In a humorous new ad for snack brand Pot Noodle from Lucky Generals, a young Pot Noodle fan’s story is told in bombastic style in order to promote the brand’s new “You can make it” tagline....

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Workshop

Top 5 tips for successful homeworking

I am excited. And worried. And excited again. It’s now officially the afternoon and I’ve done next to no work. Naughty boy. But why? Well, on Tuesday, I acquired a new puppy, and he’s adorable (see above). But here’s the...

Posted by: Ashley Morrison
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Leaders

AMV BBDO help Uncle Ben's launch their own online cooking show

As part of the PR surrounding the launch of Uncle Ben's new “Ben's Beginners” campaign, which is encouraging kids to get involved in the kitchen, Abbott Mead Vickers BBDO has launched a new two-minute online film called “Where's the...

Posted by: Benjamin Hiorns
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Leaders

Reality television – I'm not a moron, get me out of here

Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...

Posted by: Ashley Morrison
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Features

Tune Out. What use is radio to young people?

Recently it was announced that Radio 1 and Radio 1 Xtra would be shedding a cross section of their DJs. Controller Ben Cooper has handed Mike Davies, Jen Long, Ally McCrae, CJ Beatz, Crissy Criss and Robbo Ranx their cards, and his actions are blamed...

Posted by: Magnus Shaw
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Features

A freelance copywriter's letter to Santa.

by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...

Posted by: Creativepool
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Features

Clare Bishop

- View Clare's Creativepool profile here Website: clarelouisebishop.com "Clare is a creative retoucher based in London. Having for sometime worked for creative studios around London, both freelance and in-house, she made the daunting leap of starting...

Posted by: Creativepool

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