Displaying 37 - 72 of 615 results
What's the first thing that comes to mind when you hear the word 'insurance'? Perhaps your first instinct is to rest a protective hand on your wallet. Perhaps it's a bit of anxiety, knowing all the bureaucracy that comes with it. You certainly don't...
Posted by: Creativepool Editorial
The Annual 2021 wrapped up early this month, with some of the most exciting winners in the history of Creativepool. The Music & Sound category was particularly impressive, featuring an unprecedented number of high-quality work across the entire...
Posted by: Creativepool Editorial
A guide to retouching rates, with tips and advice from experienced professionals in the industry Commercial Retouchers make the beautiful perfect. They are architects of polish, masters of design and how to present a product/campaign under the best...
Posted by: Antonino Lupo
“Heavy is the head that wears the crown.” That’s the well-worn cliche that continues to hold billions back from greatness every single day but for some, the crown seems to fit pretty naturally. Such is the case with all the best...
Posted by: Benjamin Hiorns
Another edition of The Annual is ongoing. The Creative Industry’s ‘Most’ Award has evolved much in the past ~6 years, but the core values of the competition have remained the same: to drive positive change in the industry, to lead...
Posted by: Antonino Lupo
Your work has to be like a question mark. If there is one piece of insight you can gain from McCann Paris Associate Creative Director Joseph Dubruque, it is this one for sure. Joseph, who was chosen to judge the Covid-19 category for Annual 2021...
Posted by: Creativepool Editorial
TBWA\MCR Executive Creative Director Gary Fawcett made his debut in the industry 25 years ago. In his years of experience, he's seen a number of changes shaking up the industry, from TV to digital media and beyond. This made him a perfect fit for the...
Posted by: Creativepool Editorial
With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...
Posted by: Creativepool Editorial
"As an Italian, Silvia grew up surrounded by art and has always been fascinated by it, in particular interactive installations and immersive experiences." This is how Creative & Art Director at MullenLowe London Silvia Sella kicks off her bio here...
Posted by: Creativepool Editorial
When entering a craft-focused category, how do you make your project shine? What are those truly amazing projects that catch the eye and leave a lasting impression on the industry? Ian Perkins is the Executive Creative Director at Name & Name, a...
Posted by: Creativepool Editorial
As the Principal and Chief Communications Officer at The Darnell Works Agency, Roger Darnell is a patreon of creativity and a great supporter of all the authors and artists in the industry. His experience in communications and public relations was...
Posted by: Creativepool Editorial
"When the going gets tough, the tough get going." It is with these immortal words by Billy Ocean that Head of Design at UKTV Peter Allinson recounts his own experience with the past year of lockdowns and restrictions, moments of doubt and anxiety for...
Posted by: Creativepool Editorial
Creative Partner at BBD Perfect Storm Cory Eisentraut loves social projects. Work and cases in which communities and fans interact straight with the brands, building meaningful moments and connections that are meant to leave a lasting impression...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
Brand Team of the Year is an interesting category to score. Judges are exposed to a number of brilliant brands and their creative strategies, and like in the case of EVEN Creative Founder Dan Wilkinson, there will always be something amazing to learn...
Posted by: Creativepool Editorial
Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...
Posted by: Antonino Lupo
If there is one thing this pandemic has shown us, it was the power of emotions and how much that matters for advertising. However, Wilf Sweetland, Global CEO of Sweetshop, argues that brands have all gravitated towards the same emotions last year,...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Benjamin Hiorns
Anyone could lose themselves looking at the incredibly visionary and hypnotic work of Silas Toball. What you can see below is but a small fragment of Silas's production, an impressive body of work with explosions of colours, incredible details, and...
Posted by: Creativepool Editorial
If there is one thing that Art Director Ferdinand van As wants you to take out from his interview below, it is that there is nothing more valuable than listening in this industry. Ferdinand is a skilled motion graphics designer and art director...
Posted by: Creativepool Editorial
Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...
Posted by: Antonino Lupo
There is one universal truth that a certain part of the industry will know quite well: changing mindsets is the most difficult challenge of all. But that certainly doesn't mean we should abandon all hope; and Nicola Rovetta, Chief Creative Officer at...
Posted by: Creativepool Editorial
Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...
Posted by: Creativepool Editorial
A guide to 3D modelling and illustration rates, with tips and advice from experienced professionals in the industry 3D artists shape reality to build the products, characters and worlds for all of us to dive into. Be it a commercial artist, a...
Posted by: Antonino Lupo
For the last few years I’ve immersed myself in the lives of great artists, writers, performers and musicians. I’ve read memoirs and biographies; listened to radio programmes and podcasts; watched documentaries and biopics. Over time...
Posted by: Richard Holman
So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...
Posted by: Creativepool Editorial
Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...
Posted by: Antonino Lupo
As the 1st ranked photographer on Creativepool, Ken Gerhardt certainly knows more than most about the art of photography. In recent years, he’s rediscovered his love for black and white film, feeling that the over-manipulation of digital...
Posted by: Creativepool Editorial
"There is nothing extraordinary or magic in my creative process," says illustrator Jhonny Nuñez. If one were to believe his own words, Jhonny is a completely ordinary person with a completely ordinary story, one he himself would be keen to judge...
Posted by: Creativepool Editorial
Sometimes we creatives get so caught up in the finest details that we forget about the deeper meaning of our works and creations. We forget about the story. We forget about the message. Freelance graphic designer Simone Warnecke has several works...
Posted by: Creativepool Editorial
Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...
Posted by: SMACK Agency
Low-skill roles can teach you a lot and leave you with tons of insights. One key takeout is definitely how to hate low-skill roles with a passion. Nick Lawton was lucky enough to do some cold-calling in London some time after uni, and that made him...
Posted by: Creativepool Editorial
How are you? A question rarely asked for fear of the answer. It is August 2020 in Mexico City. My spouse and I recently bought our first home and it is in a woody area. Its name translates into the Desert of the Lions, a name befitting my family; my...
Posted by: Paola Figueroa
Zach Abraham loves Power Rangers, cheesy design, and sneakers but we won't judge him for that (especially sneakers... I freakin' love sneakers...). But this aspiring art director has come to the channel to get his creative portfolio critiqued, so...
Posted by: Kevin Forister
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...
Posted by: Creativepool Editorial