Displaying 1 - 36 of 80 results
Women really like to be emotional. Oh women. However, we’ll let L’Oreal have a little free pass for this marketing stunt, because the film they showed to provoke the crying-fest (162 minutes of tears, no less) was Titanic. Obviously the...
Posted by: Creativepool Editorial
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...
Posted by: Creativepool Editorial
Atomic London - Royal Opera House Atomic London has been appointed by the Royal Opera House to create the campaign around the transformation of the iconic London theatre through its Open Up project, due for completion in autumn 2018. The Royal Opera...
Posted by: Creativepool Editorial
With Cannes Lions a distant, sun-soaked memory Greenlight looks back on our favourite Cannes Lion Winning Campaigns and the casting, music and rights clearance needed to make them happen. Adidas “Original is Never Finished" Entertainment for...
Posted by: BENlabs formerly Greenlight
Now that the sun has set on the Cannes Lions 2017, we're looking back over the weekend at the big winners that were announced at the climax of this year's tumultuous, exhausting but reliably satisfying festival of creativity. There's been no shortage...
Posted by: Creativepool Editorial
Lions Entertainment, the Festival’s two day-specialist event, kicked-off yesterday, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and...
Posted by: Creativepool Editorial
Leo Burnett London Leo Burnett London has appointed Daniel Evans as Creative Director to bolster its creative output. Evans, a digitally-led creative who has built a strong reputation across all disciplines, joins from We Are Social, where he was...
Posted by: Creativepool Editorial
Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...
Posted by: Creativepool Editorial
Havas London Havas has announced Xavier Rees as CEO of Havas London. Rees joins from his position as Group Managing Director at adam&eveDDB, a role he has held for the last two years and to which he was promoted after four years at the agency. At...
Posted by: Creativepool Editorial
VML VML has announced the promotion of Chris Wood to Executive Director of Europe, and Amanda Farmer to Managing Director of London, as the agency expands its global operations. Wood, has led VML's London office for the past five years in his role...
Posted by: Creativepool Editorial
Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...
Posted by: Benjamin Hiorns
Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...
Posted by: Creativepool Editorial
The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...
Posted by: Creativepool Editorial
Isobel Isobel has announced the promotion of John Hobson, head of content and Bridget Fitzpatrick, head of new business to the Isobel Board of Directors. They join founding partners Paul Houlding, Steve Hastings, Rob Fletcher and David Alexander...
Posted by: Creativepool Editorial
Havas Media Havas Media has promoted Andrew Mason to the role of Head of Client Leadership with immediate effect. As Head of Client Leadership, Mason will oversee the day-to day management of the Havas Media client teams while ensuring quality and...
Posted by: Creativepool Editorial
72andSunny - Adidas Adidas has announced a new partnership with 72andSunny to lead its sport campaigns. The agency will lead creative for Adidas Sport Performance, with responsibility for brand-level global campaigns with a strategic focus on...
Posted by: Creativepool Editorial
Adidas has kicked off a year-long campaign to promote its Originals line in a big way, with a star-studded spot that aims to challenge the very notion of what it means to be a superstar. The renewed marketing push (one of the largest ever for the...
Posted by: Creativepool Editorial
TBWA beat out Publicis Groupe's Leo Burnett and WPP's Royal Order in the pitch for becomming Miller Lite's agency. Miller Lite is the fourth-largest beer brand in America and TBWA are taking over the control of the major creative accounts. WPP had...
Posted by: Creativepool
MillerCoors recently announced that the creative account for Miller Lite, the fourth-largest beer brand in the US, has been put up for review, and has sent requests for proposals to the Publicis Groupe's Leo Burnett Chicago, Omnicom's TBWA LA and...
Posted by: Benjamin Hiorns
Loab has set the internet alight in recent months. The haunting, AI-generated woman isn’t the first piece of art created by artificial intelligence, but she might be the scariest. Supercomposite, the musician who ‘discovered’ her...
Posted by: Creativepool Editorial
Out of all the people, segments and demographics suffering the consequences of the climate crisis, children are necessarily the ones who will be affected the most. And when it comes to caring for children, few charities do it as well as UNICEF. With...
Posted by: Creativepool Editorial
All young Kiyan Prince wanted was to become a top footballer. His dream was shattered into pieces when a young person took his life with a knife in 2006, leaving unfulfilled ambitions and a family in grief. 15 years later, and thanks to the help of...
Posted by: Creativepool Editorial
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
Every year the Mona Lisa is visited by around 10 million people. All clambering to get a look at that famous smile, walking past other great works of art that adorn the walls like they are strangers in the street. It's La Gioconda they want to see....
Posted by: Tony Pipes
If we strictly look at the meaning of the word, plagiarism means taking someone else's work and claiming it is your own. It is not just stealing; it is more vicious and twisted. Like admitting you have no ideas for yourself. Yet most creatives are...
Posted by: Antonino Lupo
Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...
Posted by: Creativepool Editorial
WCRS - Royal Marines Commandos The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line...
Posted by: Creativepool Editorial
Strichpunkt/KMS Team - Audi Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a...
Posted by: Creativepool Editorial
A brand is simply a product with a better name than its competitors. I once ran a training programme and brought this truth to life. The point of the workshop was to show that creativity often involves breaking patterns of behaviour. For instance,...
Posted by: Patrick Collister
Facebook confirms testing of downvote button Facebook will now allow users to downvote comments to eventually hide them. The social media giant is testing the ‘down-vote’ button, making it first available for a small set of users and...
Posted by: Creativepool Editorial
Gravity Road - Sainsbury's Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits...
Posted by: Creativepool Editorial
Mindseye MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...
Posted by: Creativepool Editorial
Taylor Herring - Thorpe Park Taylor Herring has subverted conventional out of home advertising by anchoring the living dead to an ad installation in East London and making commuters wish they were tucked up safely at home. This bizarre experiential...
Posted by: Creativepool Editorial
From Leonardo da Vinci to the writer Zora Neale Hurston, artists throughout the ages have been inspired by muses. Today’s muses come in a very different form, however - like IBM cognitive computing system Watson. “It’s a new...
Posted by: LIDA
Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...
Posted by: Creativepool Editorial