Displaying 649 - 684 of 2193 results
A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...
Posted by: Antonino Lupo
Penny Verbe defines herself as a "Hacienda girl through and through," a hardworking woman born and raised in a working class background, who learned the value of hard work really early on in life. There are few things that can teach you how to...
Posted by: Creativepool Editorial
A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...
Posted by: Creativepool
It’s been little over a year since our society was reshaped completely to comply with the new Covid-19 rules. It’s been a bleak year for most, an interesting one for all, and clearly a challenge for every brand and creative professional...
Posted by: Antonino Lupo
It would be hard to define the AstraZeneca rollout anything other than a small disaster. The pharmaceutical company that was deemed the saviour from the all-mighty Covid blight is now going through a substantial PR crisis, with fake news popping up...
Posted by: Antonino Lupo
We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...
Posted by: Antonino Lupo
Those of you not too familiar with the gaming industry might picture game development as the effort of a large team of programmers and artists, all working on a monumental interactive experience. Yes, that happens. But sometimes, it is just the dream...
Posted by: Creativepool Editorial
A synaesthesia of colours, emotions and creativity, the work of We Launch below is clearly something worth of praise and admiration today. Born in 2010 from the caring hands of Founder & Creative Director Stuart Lang, We Launch has rapidly grown to...
Posted by: Creativepool Editorial
Creative Director David Joubert had his own share of successes and career experiences before landing at an independent agency in Sydney. Interestingly, the big advertising game could only interest him so much; it is that hunger and desire for growth,...
Posted by: Creativepool Editorial
How long has it been since the last Industrial Revolution? I can’t remember the exact dates, but around a century for sure. It’s been even longer since the first Industrial Revolution, moving people around the world from the countryside...
Posted by: Antonino Lupo
Mariano Gabriel Vidal is an animation artist. He is also the character designer behind the 2018 International Emmy Kids Awards Nominee show Mini Beat Power Rockers. The best part is that, by his own admission, Mariano also got into the industry by...
Posted by: Antonino Lupo
The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...
Posted by: Creativepool
With a long-time partnership with Apple, Orange was one of the main carriers in France working to promote 5G with the launch of iPhone 12. Having such a solid relationship in place, it would have been easy for the Orange brand and Publicis Conseil to...
Posted by: Creativepool Editorial
A guide to animation rates, with tips and advice from an experienced professional in the industry Animators are extremely fascinating professionals, often with a broad skillset and a full range of incredible ideas. They work with static images to...
Posted by: Antonino Lupo
Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...
Posted by: Antonino Lupo
Talented graphic designer Ralph Solly was one of the many redundancies caused by Covid-19 and its global impact on the creative industry. Like many graphic designers, Ralph did not give up on his passion, and instead decided to start his own...
Posted by: Creativepool Editorial
After a quick chat and after reviewing the conversation below, we can see why Tony Hitchin was asked to take on the role as General Manager of Pro Carton. Tony believes that no marketing plan should be small, for there is no small plan able to...
Posted by: Creativepool Editorial
Clearly, being a cartoonist isn't for everyone. It requires mastery of a certain style, a flair and a very peculiar sense of humour. Simon Ellinas certainly has both. Born with a pen and pencil in his hands by his own admission, Simon has been...
Posted by: Creativepool Editorial
Karen Burbano tries to find inspiration everywhere around her, especially in the stories of other successful graphic designers and artists from all around the world. A talented art director and designer, Karen has been living in London since 2015,...
Posted by: Creativepool Editorial
A guide to photography rates, with tips and advice from experienced professionals in the industry Telling entire stories with the power of one frame. Capturing emotions in a shot. This is the matter of which photographers are made; masters of...
Posted by: Antonino Lupo
Any creative professional out there will mostly be able to tell exactly what made them the person they are. Alex Moulton, Chief Creative Officer at Trollbäck+Company, certainly isn't different. Alex is a focused and caring leader who puts an...
Posted by: Creativepool Editorial
How do you cut through the noise in the overly-technological age of social media? How do you aim to be different when the barriers of entry to production stand lower than ever? If all this sounds discouraging, you should clearly read the story of...
Posted by: Creativepool Editorial
When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...
Posted by: Creativepool Editorial
It's been an interesting 12 months for the creative jobseekers out there. To some, career prospects have become quite grim. Others have just started to get back on their feet. In this climate, there are some unsung heroes who work behind the scenes -...
Posted by: Creativepool Editorial
There is one universal truth that a certain part of the industry will know quite well: changing mindsets is the most difficult challenge of all. But that certainly doesn't mean we should abandon all hope; and Nicola Rovetta, Chief Creative Officer at...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
Determination or not, sometimes it takes just sheer luck to find your path in life. That's pretty much the story of Sasa Mihajlovic, an expert Serbian-born retoucher also working as Artem Retouching. Sasa is a master of setting the mood and tone for...
Posted by: Creativepool Editorial
Clearly the last year has been an unprecedented one for many sectors of the industry. We can only imagine what Covid-19 did to Marketing spend, but to leaders such as Mark Evans, Marketing Director at Direct Line Group, even a global pandemic is...
Posted by: Creativepool Editorial
A guide to graphic design rates, with tips and advice from select professionals in the industry Graphic Designers are masters of design. Comfortable with a number of different mediums and often possessing a large skillset, Graphic Designers can...
Posted by: Antonino Lupo
Creativity can change the world. Every creative professional knows that, and you will hear that notion more and more this year, especially after a year as tumultuous as 2020. Knowing that, Fedrigoni set off to actually try and change the world for...
Posted by: Creativepool Editorial
Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...
Posted by: Creativepool Editorial
Do designers need other designers? I live in a relatively small town - there’s a lot of history here, and there’s also a large-ish college, which means that there’s a good mix of people and a growing creative community. I think...
Posted by: Tony Clarkson
To Del Mak, choreography is much more than 'just' aesthetic moves. To Del Mak, choreography is a vision; an art that he wishes could be involved in the production process much earlier on, and much more than it currently is. Choreography is also...
Posted by: Creativepool Editorial
A guide to 3D modelling and illustration rates, with tips and advice from experienced professionals in the industry 3D artists shape reality to build the products, characters and worlds for all of us to dive into. Be it a commercial artist, a...
Posted by: Antonino Lupo
Co-founder and COO Alex Evans is brutally honest about this: the toughest challenge in leading Studio Blup to its current position was delegating and learning to let go. Alex has an exceptional energy and drive for creativity, one he was clearly...
Posted by: Creativepool Editorial
Online, you can find Chief Creative Officer Ben da Costa referring to himself as someone with a "big nose" and "big ideas." Now we know which one of the two is true. You must be secretly a genius to name your advertising agency NOW. There's no way...
Posted by: Creativepool Editorial