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Features

Report – How is the creative industry coping with Coronavirus?

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Leaders

4 steps to becoming a sustainable brand

The pressure on businesses to become sustainable is on. Global trends such as digitalisation and the climate crisis have led to an increased awareness of social and environmental issues. Legislation is being strengthened on both national and global...

Posted by: Creativepool Editorial
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Leaders

Tech talent choose the most innovative offices

The key to attracting top tech talent is having an innovative office with the latest devices and equipment, according to a new report from YouGov. British businesses need to invest in the latest tech developments in order to stay competitive and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...

Posted by: Creativepool Editorial
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Workshop

YES Christmas is the best time to job hunt

Christmas is of course a time to reflect on the past year, meet up with friends, exchange gifts and celebrate, but did you know it is also the perfect time to look for a new job? You will be aware of some businesses are winding down and hiring has...

Posted by: Cogs Agency
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Workshop

How to write effective job adverts

Writing an effective job advert to attract the best candidates to your jobs is a very important part of using any job site. A simple rule as you are going through the process is to think about your target audience - ie. think what would you like to...

Posted by: Creativepool
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Leaders

mcgarrybowen bring the Monster brand to life. Literally.

Monster, the online jobs service, has launched an ambitious and quite literal new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since...

Posted by: Creativepool Editorial
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Workshop

Graduates: Quick tips to landing your dream job

I will admit that being a graduate was probably one of the lowest points of life. After graduating, society seems to paint a picture that “life is only complete if you are accepted into a Big 4 graduate scheme”. Trust me I got declined...

Posted by: Robert Stone
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Leaders

Rebrand Roundup: From Bertie Bassett to a cheeky Nando's

Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....

Posted by: Creativepool Editorial
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Workshop

Social Media Recruitment: Getting It Right

How to get social media recruitment right and the hazards to watch out for. It’s widely known that in 2015 the majority of job seekers find their jobs through a social network. And I’m guessing that the vast majority of recruiters either...

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Workshop

Creative Job Posting: Capturing the right talent

How much time do you spend looking at a candidate’s CV? I know when I was a recruiter I usually didn’t spend more than ten seconds scanning through and less if I wasn’t totally engaged. A job seeker probably takes the same amount of...

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Leaders

The Week in Tech

Apple sell out. Again. A big week for Apple saw the company's mega-hyped Apple Watch sell out of its pre-order stock in a matter of hours. US pre-orders for the device kicked off on Friday morning, and by the afternoon, Apple released a statement...

Posted by: Creativepool Editorial
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Workshop

If You Want Creative Job Applicants, Make a Creative Application.

Our guest post from Erin Osterhaus, Managing Editor of The New Talent Times, explains why she believes you need a creative application to attract creative applicants. In creative industries, standard job applications don’t attract the right...

Posted by: Source
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Inspiration

Thanks but no thanks - the rejection letter from hell.

The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...

Posted by: Creativepool
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Inspiration

Facebook Vs. CVs - is it ok for employers to stalk applicants?

As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...

Posted by: Creativepool
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Leaders

Rebrand roundup: Mr Kipling, FIX8, Festival PIEL and more

Mr Kipling by Robot Food Strategic brand agency Robot Food has redesigned the look of Mr Kipling cakes in the US and Australian to boost its international appeal. The company is known in the UK for its ‘exceedingly good cakes’ slogan...

Posted by: Creativepool Editorial
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Leaders

Amplify use sushi belt pop-up to promote Rowntree’s 30% less sugar range

To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, the confectionary brand tasked Amplify with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

AB - Exeter University Leading South West digital marketing agency, AB, has formed a new partnership with Exeter University, which will see the agency help to deliver two digital marketing courses to the next generation of marketers. A total of 130...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

We Are Social - Diesel Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo...

Posted by: Creativepool Editorial
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Leaders

Cheil and Samsung use VR to help people conquer their fears

Cheil Worldwide are asking people to conquer their deepest fears with the help of virtual reality technology in the Samsung #BeFearless campaign, which focuses on the common fears of public speaking and heights. The campaign seeks to empower young...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Ogilvy & Mather

Going into the Red in Asia Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...

Posted by: Creativepool Editorial
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Inspiration

Is Groupon's copywriter on acid?

Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...

Posted by: Creativepool
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Features

Who wants to be in Creative Review?

We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...

Posted by: Creativepool
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Inspiration

The Blind Passion of Augusto Correia

"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...

Posted by: Creativepool Editorial
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Inspiration

The Vibrant Fervour in Jonathan Knowles' Shots

Technology has changed much of what we know as the 'creative process', especially in the past few decades. The advent of digital has brought new ways to complete the same tasks and propel our inspiration forward - but there's no denying that the...

Posted by: Creativepool Editorial
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Workshop

Fighting the Rise in LGBTQ Abuse with The Gate London

Not all the consequences of COVID-19 make the headlines. A simple sentence, enough to have us focus in on one of the unspoken issues of the pandemic. LGBTQ abuse has risen tremendously during lockdown, and social distancing has pulled off the plug...

Posted by: Creativepool Editorial
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Inspiration

Phillip Powdrill's Love for Learning

Luck is an important factor at any given time in life. There is always a certain degree of planning ahead, but you would be surprised by the amount of sheer luck that is needed to actually break through. Now, you could argue that opportunities don't...

Posted by: Creativepool Editorial

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