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Industry

The effects of the corona crisis on the creative job market

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Leaders

Made in USA: How to grow a job market

Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....

Posted by: Benjamin Hiorns
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Workshop

Preparing for the Post-COVID Jobs Market

“This too shall pass” is a popular saying derived from ancient Persia that reflects rather elegantly and succinctly on the ephemerality of the human condition. It’s a mantra that many of us have undoubtedly been muttering under our...

Posted by: Benjamin Hiorns
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Leaders

How to market a sustainable brand and cut through the noise

It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...

Posted by: Creativepool Editorial
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Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
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Leaders

Are automotive brands accidentally alienating the female market?

By Erminia Blackden, head of strategy at Partners Andrews Aldridge... Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...

Posted by: House 337
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Leaders

Teads Raises $47 Million In Debt Financing to expand into Asian market

Teads, the inventor of outstream video advertising and the world's number one video advertising marketplace, has raised $47 Million of new debt financing, thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI. The...

Posted by: Creativepool Editorial
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Inspiration

Branding Bud: Bringing Cannabis to Market

With the US seeing states legalising weed (Alaska, Oregon, Washington and Colorado) there’s something of a scrabble to rebrand cannabis to a mass audience. Should health benefits be the calling card, targeting yoga bunnies looking for that extra...

Posted by: Jade French
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Leaders

Bompas & Parr bring 'breathable cocktails' to Borough Market

Bompas & Parr are set to open an immersive new cocktail bar in London over summer, which will provide visitors with “Breathable cocktails.” A self-initiated project from the culinary events consultancy, the interior of the bar will be...

Posted by: Creativepool Editorial
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Leaders

Making a new burger market with no beef

The fast food giant Burger King hasn't even officially launched in India yet, but it has already proven a huge success in the country. Burger King India's Facebook page has already racked up over 100,000 likes within only seven days of launching,...

Posted by: Benjamin Hiorns
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

The not so super market. Why Tesco has lost its way.

The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...

Posted by: Magnus Shaw
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Leaders

Amaze design and build market leading web portal for Coats plc.

Amaze has helped Coats launch an innovative customer-facing web portal for the Industrial Division of Coats plc, the global leader in industrial thread and consumer textile crafts. This follows the earlier appointment of Amaze as lead digital...

Posted by: AmazeRealise
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Workshop

Market conversations in the web 2.0 world

Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...

Posted by: Creativepool
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Workshop

Improving market will improve recruitment standards

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Industry

The best places to work in the UK as a creative

The creative industry continues to retain its reputation as a vibrant sector that has demonstrated immense fortitude against the ever-evolving challenges of the pandemic. But there is a reason why so many creatives continue to flock to the big cities...

Posted by: Creativepool Editorial
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Industry

The great COVID comeback - Creative salaries in 2022

“Am I being paid enough?” This is a question I ask myself daily. Of course, as a freelancer, I technically control my own salary but it’s still a nagging itch that tends to kick in at the most inopportune moments. Generally, just...

Posted by: Benjamin Hiorns
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Workshop

Facing up to the future of talent 

Dealing with "The Great Resignation" is one thing - but now talent seems to be holding all the aces when it comes to the recruitment process. As agencies recover from the pandemic and work starts to roll in, teams must grow, but hiring has never been...

Posted by: Creativepool Editorial
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Features

7 uplifting workplace trends that will define your return to the office

Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....

Posted by: Antonino Lupo
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Workshop

Is your digital footprint hurting or helping your career prospects?

Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...

Posted by: Creativepool Editorial
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Features

Why freelancing is the future of work

The crest of the Covid redundancies wave may well be a thing of the past, but there is no denying that the impact of a pandemic on such a vast scale will be felt in the job market for years to come. With furloughs and lay-offs spreading across the...

Posted by: Antonino Lupo
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Features

The 15 workplace innovations that will change your work life forever

The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...

Posted by: Antonino Lupo
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Leaders

Why working in the Creative Industries has changed and may never go back

A global pandemic makes history in many ways. One is by introducing unprecedented changes in the basic mechanisms of society; another one is by revolutionising the job market. With remote working becoming a widespread reality, there has been a...

Posted by: Creativepool Editorial
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Features

Spend more on booze | Why the secret to growth is in employee wellbeing

There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...

Posted by: Antonino Lupo
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Workshop

Are you being overworked?

Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...

Posted by: Antonino Lupo
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Workshop

How young creatives can build a career in 2021

A young graduate looking to enter the industry in the middle of a pandemic? Well, you're not alone. According to the BBC, there are at least seven ways in which young people employment (or lack thereof) has been affected by the Covid crisis, either...

Posted by: Antonino Lupo
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Workshop

Should you leave your job during the pandemic?

You keep looking at the clock waiting for your day to end. The thought of Monday mornings just won’t let you enjoy your weekends. You can’t wait for the next day off - even if you just spent an entire week on leave. We’ve all been...

Posted by: Antonino Lupo

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