Displaying 145 - 180 of 9282 results
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
This article stemmed from a conversation in the studio, where we were looking at the multitude of ways we could tackle a project. As you’ll see from our site, we rarely have two projects the same. So, here we go with a three part blog, looking...
Posted by: Mighty Giant
Guinness has always been a brand with solid advertising clout. Indeed, they’re so proud of their branding and advertising game that an entire floor of their Guinness Storehouse experience in Dublin is dedicated to it. But while there are dozens...
Posted by: Benjamin Hiorns
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
If there is one key thread running through the first ‘real’ Cannes Lions event in three years it’s a greater focus on sustainability. Is it any wonder, given the collective trauma of the last two years that ad land would be all...
Posted by: Benjamin Hiorns
How often have you found yourself being briefed ‘we want an attention-grabbing ad’? Clearly, advertisers want to catch the consumer’s attention, but surely they want to do more than just grab it? Just because an ad is seen, it...
Posted by: Creativepool Editorial
Of all the roles in the creative industries, Creative Director is arguably one of the most coveted. It’s a role that means a thousand different things at once and offers complete creative control. But to be a CD at an agency means you’re...
Posted by: Creativepool Editorial
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
There’s nothing like a good book to freshen up on your skills and learn something new to improve your career. Fortunately, there are thousands of interesting books, tomes and volumes out there that can be of inspiration to any creative...
Posted by: Creativepool Editorial
COVID might not be in the rearview mirror just yet but it’s at least starting to feel like it. So, with the first traces of sunshine now officially hitting our high streets, we thought it was about time to take a look at a marketing medium that...
Posted by: Creativepool Editorial
Back in September, I wrote about how comparison can be both a blessing and a curse for creatives. I talked about my own experience with ‘imposter syndrome’, and how we need to strike a balance between allowing other design professionals...
Posted by: Tony Clarkson
What exactly is cool and is it really still relevant in 2022? There’s something about the phrase itself that conjures images of contrivance and forced “attitude.” Think Sonic the Hedgehog circa 1992 or any MTV2 presenter ever (RIP...
Posted by: Benjamin Hiorns
I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...
Posted by: Benjamin Hiorns
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...
Posted by: Creativepool Editorial
The creative industry continues to retain its reputation as a vibrant sector that has demonstrated immense fortitude against the ever-evolving challenges of the pandemic. But there is a reason why so many creatives continue to flock to the big cities...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
International Women’s Day seems to be getting more and more traction every year and that’s exactly the way it should be. But this year, rather than simply share a collection of today’s best IWD campaigns, social media posts and...
Posted by: Creativepool Editorial
For this week’s Member Spotlight, we director our attention towards a self-made women who started her own successful business at the tender age of 24 and continues to go from strength to strength. Kelly Jackson is not only the creative director...
Posted by: Creativepool Editorial
It’s always fascinating to talk to a department head about not only what they do but how they operate. Because there are rarely ever two creatives with a similar perspective or ‘typical day’. The only thing they really have in...
Posted by: Creativepool Editorial
Nearly two thirds (64%) of women aged 18-35 years old are not checking their chests regularly every month but 1 in 7 women are affected by breast cancer in their lifetime. Superdrug has taken matters into its own hands and launched a new unique...
Posted by: Creativepool Editorial
Corona hasn’t had the best couple of years when it comes to branding thanks to a certain virus. However, a new campaign, launched in time for Valentine’s Day 2022, could go some way towards repairing its status as a premium refreshing...
Posted by: Creativepool Editorial
Misplaced romanticism is a common curse in popular culture. There’s the concept of the “troubled genius” creative that, for some, excuses some pretty reprehensible behaviour and puts a rose-coloured lens over mental illness....
Posted by: Benjamin Hiorns
Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...
Posted by: Creativepool Editorial
Rosy Tsai is a creative director and graphic designer with more than 10 years' experience working both agency and brand side. Specialising in branding, art direction and typography, her work has spanned countless industries and sectors, including...
Posted by: Creativepool Editorial
Greenwich Design, is a family-run business that “brings brands to life” by connecting them with customers in surprising and innovative ways. It started life over 50 years ago and has spent that time working with some of the biggest and...
Posted by: Creativepool Editorial
Trends. January is always going to be the month of trends and trend think pieces. It’s inevitable and it makes sense and while some might baulk at the idea of reading yet another thousand words of ponderous prattle, if there’s one company...
Posted by: Benjamin Hiorns
With over 15 years of experience in the delicate craft of illustration, Matt Johnstone has never been a person too invested in the big brands, caring more to look at the human relationships than the size of a client's wallet. With a bold, playful...
Posted by: Creativepool Editorial
The automation of specific functions has been met with two dominant barriers: one being the perception that only humans can do ‘creative’ tasks, and the other is the fear of humans being replaced by machines in a cost-saving exercise. If...
Posted by: Creativepool Editorial
Matt Rota has been an illustrator for over 15 years now, and his crude (in the most positive sense possible), visionary imagery is something you will not forget in a hurry. Matt admits to spending "lots of time" on Instagram to get inspired, which...
Posted by: Creativepool Editorial
The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...
Posted by: Creativepool Editorial
We’re certainly not short of new trends in creativity as we approach the new year. But now more than ever, as the world turns more sustainable by the minute, packaging is here to impress, innovate and surprise both end consumers and...
Posted by: Antonino Lupo
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
In their primary role, digital designers combine their creativity and technical skills to produce digital graphics for computer and electronic games, websites, movie special effects, and more. Some digital designers might create graphics for...
Posted by: Creativepool
With over 10 years of industry experience working either independently or under an agency's perspective, Graphic Designer Jordan Pearman has always been interested in art, and has been pursuing the creative field since his very childhood. With a...
Posted by: Creativepool Editorial