ad: Annual 2024 Now Open For Entries!

Displaying 37 - 72 of 9246 results

*

Leaders

UK Election 2015 in advertising

Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...

Posted by: Benjamin Hiorns
*

Leaders

Game of Thrones boosts Irish Tourism

Game of Thrones has arguably become the pop culture touchstone of the last few years. Indeed, it's probably easier to list your friends and family members that don't watch the hit HBO show, than those that do. Such is a monumental success of the epic...

Posted by: Benjamin Hiorns
*

Leaders

Game Marketing Awards announce finalists

The Game Marketing Awards (GMA) is the first and only US program to honour the top creative work produced by and for the video game marketing community. This week, it announced the finalists for its 10th annual program after receiving a record high...

Posted by: Creativepool Editorial
*

Industry

Advertising Week Europe Live Streaming from the Newsroom Studio

Live from the Advertising Week Europe Newsroom Studio Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues...

Posted by: Advertising Week
*

Advertising Week Europe Live Streaming from #AWEurope Underground

Live from the Advertising Week Europe #AWEurope Underground Stage Monday 23rd March ​ 09:00 AM LIVE WITH THE ROUNDHOUSE 10:00 AM PREDICTIONS FOR THE FUTURE OF MEDIA 11:00 AM HOW TO WIN BRANDS AND INFLUENCE PEOPLE: WHY SOCIAL INFLUENCERS ARE...

Posted by: Advertising Week
*

Industry

Advertising Week Europe Live Streaming from the ADARA stage

Live from the ADARA Stage in the Newsroom Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and opportunities...

Posted by: Advertising Week
*

Industry

Advertising Week Europe Live Streaming from the YouTube Stage

Live from the Advertising Week Europe YouTube Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...

Posted by: Advertising Week
*

Industry

Advertising Week Europe. Live Streaming from ITV Stage

Live from the Advertising Week Europe ITV Stage at Princess Anne Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's...

Posted by: Advertising Week
*

Leaders

The Week In Advertising - Superbowl Special

Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...

Posted by: Magnus Shaw
*

Leaders

Tough truths for advertising in 2015.

Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...

Posted by: Magnus Shaw
*

Leaders

The Week In Advertising

H&M goes Gaga for Christmas H&M has thrown their hat into the Christmas ring with a glamorous new TV spot starring pop royalty Lady Gaga and classic crooner Tony Bennett. The duo are featured singing the classic “It Don't Mean a Thing (if it...

Posted by: Creativepool Editorial
*

Leaders

Last week, Private Eye tried to satirise advertising - and failed.

You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...

Posted by: Magnus Shaw
*

Leaders

Online advertising doesn't work - it's official. Or is it?

Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...

Posted by: Magnus Shaw
*

Leaders

Advertising legend KV 'Pops' Sridhar leaves Leo Burnett

Leo Burnett, one of the world's leading creative advertising networks, recently announced the departure of KV Sridhar, the chief creative officer for India and the subcontinent. Affectionately known as 'Pops' amongst co-workers and friends, Sridhar...

Posted by: Benjamin Hiorns
*

Leaders

AOL announce new Ad Platform and transform their advertising business

AOL announced at a technology conference in California on Wednesday that their advertising business was to get a major overhaul in the shape of 'One by AOL'; an ad platform which unites all ad campaigns (including video, desktop and mobile) under one...

Posted by: Benjamin Hiorns
*

Inspiration

Back to advertising.

I'm always impressed by people who plan their career. Or rather people who plan their career and realise those plans. Planning stuff is easy, making it happen is something else - particularly in this business. Let's say, on your first day in the ad...

Posted by: Magnus Shaw
*

Inspiration

Powder power. Ariel's stroke of advertising genius.

Do I moan a bit in my Creativepool columns? Don't answer that. As a fully paid-up, grumpy old copywriter, I know I probably do. But you can relax, because today I'm discussing something I really, really like. And handily, it's an...

Posted by: Magnus Shaw
*

Features

Intrude out. Where now for disruptive advertising?

Disruption has always been key to the advertising model. Very few people opt to be exposed to marketing messages, therefore effective advertising has traditionally intruded into the content the audience has chosen to consume - a TV show, a magazine...

Posted by: Magnus Shaw
*

Workshop

Opinions - A losing battle. Where now for bank advertising?

by Magnus Shaw When a kitchen is infested with cockroaches, the little beasts do their unpalatable work quite happily while the room is dark.But turn on a light and they scatter chaotically in all directions, scared and confused. There are many...

Posted by: Creativepool
*

Inspiration

Room 101 - ten things to hate about TV advertising

If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...

Posted by: Creativepool
*

Features

What is the last taboo in advertising?

Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says: ‘I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.'

 It's a...

Posted by: Creativepool
*

Features

Are Parody Ads the Laziest Form of Advertising? #MarketingMonth

If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...

Posted by: Benjamin Hiorns
*

Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
*

Inspiration

The importance of representation in advertising #DiversityMonth

The broader societal call for diversity and inclusion is an echo that’s been resounding across adland for a while now and, given the way advertising has always acted as society’s mirror, it’s a call that can no longer be ignored if...

Posted by: Benjamin Hiorns
*

Inspiration

The Definitive Game Art Outsourcing Guide 2023

Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...

Posted by: MLC (Magna Ludum Creatives)
*

Features

Dream Hacking: The Dystopian Future of Advertising? #FutureMonth

In a world where our homes are filled with smart devices that listen to our every word and our phones have essentially become extensions of ourselves, sleep has been one of the last sanctuaries free from the clutches of advertisers. However, this...

Posted by: Benjamin Hiorns
*

Features

Game, set, match made in heaven – when brand alignment works. Or not.

For those who think Wimbledon wouldn’t be the same without strawberries and cream and a glass of Pimm’s, you’re not alone. Every year, an estimated 191,000 portions are eaten, accompanied by more than 276,000 glasses of the tipple....

Posted by: Creativepool Editorial
*

Features

A Brief History of AI in Advertising #HistoryMonth

Artificial Intelligence (AI) has become an integral part of our daily lives and it’s happened in a surprisingly slow and incestuous way. While many of us might have only become aware of its influence in recent months, the groundwork has been...

Posted by: Benjamin Hiorns
*

Features

The Coronation of King Charles III in Advertising #Top10

Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...

Posted by: Benjamin Hiorns

Back to Magazine

ad: Annual 2024 Now Open For Entries!