Displaying 109 - 144 of 9299 results
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. With stunning Gold and Silver awards won in 2020, it was not the first time that ITV Creative entered the competition,...
Posted by: Creativepool Editorial
Traditionally, theatre advertising campaigns have been OOH. So what do you do when a pandemic forces theatres to close and makes outdoor advertising temporarily out of fashion? Dewynters' answer was to create a new trailer for a unique campaign that...
Posted by: Creativepool Editorial
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
Licensed characters are colourful, instantly recognisable and often loved by hundreds of thousands of consumers around the world. Yet, when it comes to licensed characters, Adland is plagued with a can't do attitude particularly common among top...
Posted by: Creativepool Editorial
Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...
Posted by: Antonino Lupo
Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...
Posted by: Simon Manchipp
When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...
Posted by: Creativepool
Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...
Posted by: Creativepool Editorial
How do you make the next iteration of your main sport game even more interesting for your players? How do you drive large scale awareness and engage with the local communities? Why, with a series of monumental murals, of course. As Electronic Arts...
Posted by: Creativepool Editorial
Stereotypes, inconsistencies, hypocrisy - some campaigns have them all, others just a few. The LGBT+ community can’t afford the privilege to say they are loved everywhere they go, and it’s perfectly fine for brands and campaigns to try...
Posted by: Antonino Lupo
The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...
Posted by: Creativepool Editorial
2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...
Posted by: Antonino Lupo
10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...
Posted by: Antonino Lupo
With a degree in Humanist studies, Irene Fogarty didn't know what to do. We can assure you it's a common feeling. There aren't too many practical applications for a degree in Medieval English, especially if you're not interested in becoming a...
Posted by: Creativepool Editorial
There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...
Posted by: Creativepool Editorial
Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...
Posted by: Creativepool Editorial
My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....
Posted by: Richard Holman
Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...
Posted by: Richard Holman
We need to talk about recruitment. If our industry is going to hire, nurture and retain talent, things need to change. And there’s one place we really need to start. It’s not the awful ‘hybrid’ role manifestation, where an...
Posted by: Rickie Marsden
We've been trying to downplay and defuse the COVID-19 pandemic in our intros lately. Sadly, there are some related issues we just can't play with. The BBC has reported that domestic abuse calls have gone up 25% since the beginning of the lockdown....
Posted by: Creativepool Editorial
We're all at least a little bit guilty of at some point BSing our way through a presentation, from talking about industry-changing trends that still aren't completely defined (like 5G) as if we're experts, or throwing a skill on our résumé that...
Posted by: Kevin Forister
If you're prepping for an upcoming interview in the creative advertising field (specifically to become an Art Director or a Copywriter), this video just might be for you. The contents of this video contain questions I've asked in interviews over the...
Posted by: Kevin Forister
By the time the clock strikes 1 pm, most of 'the Pack' descend on the kitchen to grab a bite and get some much-needed screen rest. But not Henry and Abel, our in-house developers, who over the past four weeks have been sacrificing their sacred lunch...
Posted by: The Flash Pack
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...
Posted by: Creativepool Editorial
What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....
Posted by: Studio Black Tomato
They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...
Posted by: Ryan Watson
In today's advertising car interview, we learn about how to break into the advertising industry from Braylond Howard aka The Copy Samurai. He talks through his journey with the Marcus Graham Project to emerging into the agency world. Come along for...
Posted by: Kevin Forister
There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...
Posted by: Kevin Forister
I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...
Posted by: Rob Pratt
Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...
Posted by: Creativepool Editorial
As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...
Posted by: Proximity London
Nostalgia has been big for business for the past few years and a new HD Ghostbusters game is set to continue that trend as Bill Murray and his team of trusted scientists return for more adventures. Ghostbusters: The Video Game Remastered delivers a...
Posted by: Creativepool Editorial
A trio of stars from HBO hit Game of Thrones have reunited for a remake a 2017 SodaStream ad to raise awareness around single-use plastic. Say Goodbye features actors Thor Bjornsson AKA The Mountain, Hannah Waddingham AKA Septa and Kristian Nairn...
Posted by: Creativepool Editorial
With a market share of 4.2%, Amazon is now the fifth largest retailer in the UK, accounting for £4 in every £100 spent. According to market research company Mintel, a staggering 86% of UK shoppers use Amazon, with under a fifth stating...
Posted by: Creativepool Editorial
In today's episode, we attend a quick workshop where Nick Kidd, associate art director at TracyLocke, takes us through the process of foil stamping, creating envelope liners, and making wax seals. He has an awesome stationary company where he sells...
Posted by: Kevin Forister
The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...
Posted by: Ryan Watson