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Leaders

DJ Black Coffee joins forces with Ballantine's Whisky in new campaign

In the latest episode of Ballantine's “Stay True Stories” series created by M&C Saatchi Sport and Entertainment and M&C Saatchi London, the Pernod Richard-owned scotch whisky brand have teamed up with South African electronic musician and...

Posted by: Benjamin Hiorns
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Workshop

And the punch line is…

by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...

Posted by: Creativepool
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Features

Spotlight - Mark Gamble - Designer

The key thing is to believe in yourself and your work, and not too lose hope. Most of all, network, network, network! Describe your work in one sentence. It's usually quite clean, fun and colourful. What's the most important thing you've learnt in...

Posted by: Creativepool
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Inspiration

Job Idol (Britain's Got The CV Talent X Factor?)

I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...

Posted by: Creativepool
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Workshop

Portfolio Tips

What happens when you do get an interview? How will you ensure your portfolio impresses your interviewer or client? Here are some tips that are essential in creating a great portfolio: 1. Keep it to an A3 size minimum Contrary to what your tutors...

Posted by: Creativepool
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Features

How to start your own fashion label: by the founder of Oops!

Over the coming weeks I am going to sniff out some exciting creative entrepreneurs who will hopefully give you a little hope and encouragement if you are in the process of setting up your own business. I used to go to University down in Brighton and...

Posted by: Creativepool
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Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Posted by: Creativepool
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Inspiration

#GettingToKnow Reckitt’s Ainhoa Robles

Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...

Posted by: Creativepool Editorial
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Features

How Generative AI is Changing Our Industry and Our Society

Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...

Posted by: Benjamin Hiorns
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Inspiration

Designit create a comedy series for Pluralsight #BehindTheIdea

What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...

Posted by: Creativepool Editorial
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Inspiration

Spotty Zebras

"How often can something be incredible before it becomes normal for it to be incredible and thus not looked upon as incredible anymore?"- Rob Auton Zebras are amazing. Monochrome in a dusky landscape. Unique, striped, designed to distract and...

Posted by: Tony Pipes
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Inspiration

Phillips #ShareTheCare for mums across the world #BehindTheIdea

Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...

Posted by: Creativepool Editorial
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Inspiration

Punk and Progress - Why Rebellion Fosters Innovation

In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...

Posted by: Marc Posch
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Features

Are Parody Ads the Laziest Form of Advertising? #MarketingMonth

If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...

Posted by: Benjamin Hiorns
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial
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Inspiration

Swift Creatives unveils personalised AI assistant #BehindTheIdea

AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...

Posted by: Creativepool Editorial
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Industry

How to hire an Events Designer

Planning an event can be a daunting task, requiring meticulous attention to detail and a fair amount of creative flair. When it comes to making your event a success, whether it's a corporate gathering, a wedding, or a private celebration, hiring the...

Posted by: Creativepool Editorial
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Features

10 Brands Making Big Waves in 2024 #BrandMonth

In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: March 2024

Warning: Featured happenings in this edition of our global creative calendar are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within...

Posted by: The Darnell Works Agency
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Features

The Rise of AI in Design: A seismic shift is happening right now

I just hung up the phone. It was my friend Heather on the other end. Heather is not just any designer; she's an absolute wizard when it comes to navigating the world of AI in design. In fact, she's so good at it that she even teaches classes on the...

Posted by: Marc Posch
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Features

Diversity, Creativity, and the Assistive AI Revolution #DiversityMonth

With Artificial intelligence (AI) and its effect on the creative industries at the forefront of current debates, this article aims to take a step back to approach this complex but increasingly pertinent relationship from an angle that hasn’t...

Posted by: SphereTrax
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Leaders

#GettingToKnow Nataly Kelly, CMO of Zappi

Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow John Martinelli, Head of Production @ Solarflare

Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...

Posted by: Creativepool Editorial

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