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Inspiration

Trailblazers: Brutalist aethestics at The Rodina

The Rodina was founded in 2011 by Tereza and Vit Ruller, two Czech-born, Amsterdam-based graphic designers, interested in connections between culture, technology and aesthetic. The Rodina designs events, objects and tools as well as videos,...

Posted by: Kate Lewin
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Inspiration

Creativepool City Guides: First stop, Berlin

Our new City Guides feature is the guidebook you never asked for but always wanted. Conventional travel guides are all good, but they don't really offer you the opportunity to immerse yourself in a city's creative heart. We're changing all that, by...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Hooch, Homes and Health Clubs

Greenspace - Anthology Deptford Foundry The Greenspace consultancy has created the branding for a new London housing development, and is hoping to tell the story of the area through its work. The Deptford Foundry in south-east London is made up of...

Posted by: Creativepool Editorial
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Inspiration

The Sweet Spot: Loveable Valentine’s Day Campaigns for 2016

In case you haven’t noticed, Valentine’s Day drops in just two more sleeps. As ever, brands are busy capitalising on all the love in the air to match people to their products. So far we’ve seen a mixed bag of tongue-in-cheek...

Posted by: Michelle Collier
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Leaders

A window into the world of sex

There are few things in life less sexy than numbers. Even the number 69 only approximates a sexual position, and is more a cause for mild amusement than genuine arousal. This project by the creative agency Nice and Serious for the Wellcome...

Posted by: Benjamin Hiorns
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Leaders

MADE gets physical

The online furniture store MADE has made its most ambitious move yet into the physical realm with a new flagship showroom (its largest yet) based in the centre of London. The new store opened on Saturday in Soho on Charing Cross Road, and fills a...

Posted by: Creativepool Editorial
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Leaders

Royal Mail step through the looking glass

To celebrate the 150th anniversary of Lewis Carroll's classic children's story, Royal Mail has launched a set of Alice in Wonderland stamps from designer Jason Godfrey (of Godfrey Design fame) and illustrator Grahame Bakersmith. There are ten stamps...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Redscout Innovation agency Redscout recently announced it will be opening a new office in London to be run by Jason Cobbold as managing director. Cobbold joins the agency from Publicis London, where he had served as deputy managing director since...

Posted by: Creativepool Editorial
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Features

Simon Needham - ATTIK

What do you actually do? From a business standpoint, I'm involved in the day-to-day management of ATTIK. My title is Executive Creative Director, so I oversee all the creative that comes out of the agency. I evaluate creative, direct broadcast, and...

Posted by: Creativepool
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Inspiration

#MemberSpotlight on freelance writer and director Katerina Sfaellou

How did you get into the industry? I started on the corporate side of things many years ago, working on events and marketing activation campaigns. But I always wanted to be hands-on and combine my communications degree with the more creative side of...

Posted by: Creativepool Editorial
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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Workshop

Obsessing over the Story with Wardour #CompanySpotlight

This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...

Posted by: Creativepool Editorial
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Industry

7 Reasons Why You Should Enter Annual 2024

Thinking about taking part in Annual 2024? Here are 7 reasons why it is the creative industry's "Most Award". 1. Most Distributed Giving your work global exposure. One of our big aims each year with The Annual is to get your work noticed. The...

Posted by: Creativepool
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Leaders

#GettingToKnow Sleek Events Founder Jennifer Davidson

Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...

Posted by: Creativepool Editorial
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial
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Workshop

Sparking the fires of creative revolution with Guerilla #CompanySpotlight

Gueriilla Communications is a creative integrated agency that enjoys what they do and like to have fun with the people they work with. The clue is very much in the name. To learn more about the defiantly northern agency, we spoke to James Allen,...

Posted by: Creativepool Editorial
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Industry

How AI Will Transform Marketing in 2024 and Beyond #MarketingMonth

If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Joanne Lucy, Managing Director @ Major Players

Tell us a bit about your role! Is there a “typical” day? In one word: Hectic! I’m the Managing Director for Majar Group - a talent solutions business in the creative, digital, and tech space, formed from the merger of Major Players...

Posted by: Creativepool Editorial
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Features

When AI Marketing Goes Wrong: The Willa Wonky Washout #MarketingMonth

For over a year now we’ve been waxing lyrical on this site about the creative potential of AI, but we’ve also never shied away from highlighting the potential pitfalls. One of those pitfalls was underlines quite spectacularly this week...

Posted by: Benjamin Hiorns
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Inspiration

#CompanySpotlight on progressive design agency Studio Miko

We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...

Posted by: Creativepool Editorial
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Leaders

Making a creative leap with Lauren Maynard #GettingToKnow

FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...

Posted by: Creativepool Editorial
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Leaders

#MemberSpotlight on commercial director and filmmaker Martin Edwards

How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....

Posted by: Creativepool Editorial

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