Displaying 145 - 180 of 1792 results
How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...
Posted by: Creativepool Editorial
This week, we speak to David O’Hearns, Managing Director at Dawn Creative, about how a nightmare at an old agency turned into a beautiful dream of a fresh start. A new dawn, if you will… How was your company born and where are you...
Posted by: Creativepool Editorial
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
For many in marketing, the constant strides forward in tech have slowly, inexorably, been moving us toward the world portrayed in Spielberg’s Minority Report. Enough ink has been spilled on how the director convened with experts to create a...
Posted by: Creativepool Editorial
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? Honestly, each day is different and that’s what I love about the role and ustwo as a company. Two thirds of my role is about “tomorrow” - balancing creating a...
Posted by: Creativepool Editorial
Cat How, Founder & ECD at How Studio, takes us through how their rebrand for energy services provider Hometree saw us redefine their verbal, and visual identity as well as website; with a brand idea ‘Transition Companion’, that showcased...
Posted by: Creativepool Editorial
How did you get into the industry? Ever since I can remember art has always been my passion. Initially I studied a foundation course in Eastbourne which covered a broad range of subjects and then progressed onto a higher level course in Barnet....
Posted by: Creativepool Editorial
This week, we're talking to Ferju Cuevas, Founder & CCO at 1947 to discuss how they've spent the last 12 months building an agency from scratch. How was your company born and where are you based? Alongside Rodsel Ticona, Founder & DCD at 1947, we...
Posted by: Creativepool Editorial
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
There's a lot of buzz about how generative AI is streamlining processes and saving time in the creative tech industry. However, the aspect I find most intriguing is considering how creatives will utilise all this extra time afforded by these...
Posted by: Creativepool Editorial
How did you get into the industry? It was a bumpy road. My education (since I was 7) has always been in Arts and Design, but I worked in Hospitality for a long time (and that gave me the opportunity to travel and live in different countries and...
Posted by: Creativepool Editorial
Lewis Moberly is an independent branding consultancy that uniquely holds both the top award for Design Excellence (D&AD Gold) and the top award for Design Effectiveness (DBA Grand Prix). They work across brand strategy, corporate and brand identity,...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Given we are working in a hybrid model, and with the constant changes and surprises in talent work, there really is no typical day but rather a typical week as we’re always...
Posted by: Creativepool Editorial
In an increasingly digital world where companies are always competing to build their online presence, hiring an experienced digital designer is of paramount importance and the hiring process should reflect this. The guide below will take into account...
Posted by: Creativepool Editorial
Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its “Original” juice brand, to give young...
Posted by: Creativepool Editorial
How did you get into the industry? After graduating from University in 2015, I faced several challenges in finding employment. Like many of my peers, naively I was under the impression that I would be able to secure a job immediately. However, I...
Posted by: Creativepool Editorial
For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...
Posted by: Creativepool Editorial
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
Ataboy is the design-led content studio behind campaigns for Adidas, Coke, White Castle, Progressive, IKEA, GE and more. Born and raised in Mumbai, Founder and Creative Director Vikkal Parikh trained as an architect before travelling to the US to get...
Posted by: Creativepool Editorial
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
This year’s “All In” Census Data revealed that 36% of people (out of almost 19000 people that took part) are hesitant to report sexual harassment due to perceived impact it may have on their careers. This alarming statistic reflects...
Posted by: Creativepool Editorial
How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...
Posted by: Creativepool Editorial
India, a nation with a passion for sports embedded in its cultural DNA, is witnessing a remarkable surge in its iGaming landscape, and sports betting is emerging as a major player in this digital renaissance. From the adrenaline rush of online...
Posted by: Creativepool Partner
Continuous is a brand agency backed by 25 years of experience from parent company Uniform and it’s on a mission to help clients “adapt, thrive, and create a positive impact in a constantly changing world.” This week, we spoke to MD...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...
Posted by: Creativepool Editorial
WeWantMore is an Antwerp-based, award-winning design studio that works across Benelux, France, UK and beyond. Its strong design thinking uses authentic storytelling across two disciplines at the highest level: branding and interior design, to create...
Posted by: Creativepool Editorial
Prompting is how you control or provide input to what Generative AI (Artificial Intelligence) programs use to create art. Single-word and longer descriptive prompts will produce beautiful images in Midjourney, DALL-E, and Stable Diffusion. Groove...
Posted by: Groove Jones
This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...
Posted by: Creativepool Editorial
Without stories what are we really? Storytelling is at the root of so much of our shared culture and it winds its barbs into everything from the stories we ingest actively (be it through books, TV, games or otherwise) to those we ingest passively...
Posted by: Benjamin Hiorns
How did you get into the industry? As children, we used to watch animated shows and read a series of comics that fascinated us. Our inclination towards art and ideation developed over time and became our passion, which we then turned into our...
Posted by: Creativepool Editorial
The Future Collective is a strategically led creative consultancy based in the UK globally renowned for both thought leadership and creativity. Since 2019 they have worked with ambitious global brands and startups alike, creating distinctive brand...
Posted by: Creativepool Editorial
I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...
Posted by: Benjamin Hiorns
Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...
Posted by: Creativepool Editorial
How did you get into the industry? My educational background includes a Bachelor's degree in Arts and Culture Studies (IBACS) from Erasmus University Rotterdam, Netherlands, which I completed between 2016 and 2019. Additionally, I earned a Master's...
Posted by: Creativepool Editorial