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Inspiration

The Best 30 Websites for Creative Inspiration

Of course we are in the list. Any creative professional will need some daily inspiration to overcome the occasional roadblock at work. It’s just the way things are - we need to look at art to remain inspired. Whether you are a designer, an...

Posted by: Antonino Lupo
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Industry

Supporting underrepresented talent with Daniella's Guestbook

There is clearly a problem with representation in the creative industry. With mostly white males and females holding a position of power, Asian, Latinos and Black creatives are very few and far in between. This leads to a plethora of underrepresented...

Posted by: Creativepool Editorial
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Inspiration

Breaking your creative patterns

Curiosity brings knowledge. Knowledge brings experience. Experience brings confidence. You are hardly going to make it as a creative if you don't open your mind to new inputs and experiences. We know we babble about that a lot, but the more members...

Posted by: Creativepool Editorial
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Features

How was social media used during the 2020 presidential election?

… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...

Posted by: Mary Keane Dawson
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Leaders

The importance of prototyping for design teams

From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...

Posted by: Creativepool Editorial
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Inspiration

The formal floral fancies of interior design manager April Sharman

Here at Creativepool, we could never be accused of staying in just one lane when it came to the creative industries. That’s why, today, we’ve chosen to shine our illustrious Member Spotlight on April Sharman, a design manager for Style Library...

Posted by: Creativepool Editorial
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Leaders

Dare to be different

Is our desire to be different in freefall? And could Covid be the unexpected cure? The dilemma of originality in advertising has been keeping the industry awake for many-a nights, and the issue never seems to untangle itself. As time passes, things...

Posted by: Creativepool Editorial
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Inspiration

Appreciating the inclusive whimsy of Mason Griffiths

Sometimes, in this increasingly uncertain and conflicted world, all it takes is a little helping hand to get the ball rolling. Such is the case with the Salford-based artist Mason Griffiths, who left University a couple of years ago and found...

Posted by: Creativepool Editorial
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Inspiration

The endless curiosity of Birger Linke

DMG group creative director Birger Linke believes you can never run out of problems to solve. And that is the primest of fuels for creativity. Birger admits he would probably be a pilot if he hadn't chosen to follow his heart and dive into graphic...

Posted by: Creativepool Editorial
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Inspiration

The pastel discipline of Maureen Fletcher

Maureen Fletcher is the kind of artist who would close an interview with a quote by Paulo Coelho. And that alone should capture the beauty and delicacy of her essence. An introvert by nature, with an HSP trait too, Maureen has spent almost two...

Posted by: Creativepool Editorial
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Workshop

Dashing Digitally with BT and Wunderman Thompson UK

You may agree to disagree, but digital skills have never been more relevant than they are today. The COVID pandemic has shown us all how important it is to stay up to date with modern technologies, cultivating digital skills that we all can use...

Posted by: Creativepool Editorial
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Inspiration

Letting Our Demons Run with Leo Uehara

Sure, commercial work is great, but have you tried unplugging with some personal projects? It's too easy to get caught up in your daily life and in a loop of constant work for others, but freelance motion designer Leo Uehara believes it is important...

Posted by: Creativepool Editorial
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Inspiration

Creativity and Adaptation in Mihaly Sipos

Is there a magic formula to remain inspired and motivated? Every once in a while you do get that random bunch of online gurus trying to sell you the ULTIMATE SOLUTION TO REMAIN ENDLESSLY INSPIRED™, but creativity simply doesn't work that way....

Posted by: Creativepool Editorial
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Inspiration

The Entrepreneurial Spirit of Toby Willsmer

The details in Toby Willsmer's beautiful illustrations are as fascinating as the countless career paths he's ventured into. From web design to being a scuba diving instructor, from illustration to running a music label, we have collected some of the...

Posted by: Creativepool Editorial
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Inspiration

David Feldman's Series of Fortunate Events

How do you fight Holocaust denial to deliver the truth to young people? How do you crack a fantastic campaign for Netflix's A Series of Unfortunate Events? And just how do you keep your mind fresh and open to an endless stream of new...

Posted by: Creativepool Editorial
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Inspiration

The Bold Creativity of Anthony Birland

You know you've really found your place when you can't imagine doing anything else in life. It is the case of freelance multimedia artist Anthony Birland, who was bold enough to step into a design agency whilst still studying and ask what kind of...

Posted by: Creativepool Editorial
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Inspiration

The Freelance Collaborative Spirit of Adrian Ciobanu

Freelance graphic designer Adrian Ciobanu has been a professional in the industry for over 10 years. There's a lot of things you can learn in 10 years, but some others you can never forget. For Adrian, one of these is certainly the power and beauty...

Posted by: Creativepool Editorial
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Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial
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Inspiration

The Unstoppable Creative Drive of Sheryl Ellis

Sometimes ambition can only take you so far. It is with passion that you truly shine. Freelance design consultant and director Sheryl Ellis has plenty of passion to spare. Having worked with brands in the likes of MTV and HMV, her stories resonate...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Workshop

Why now is the time to ensure your local label is online

Few are struggling right now like freelancers and independent businesses all around the world. The COVID-19 pandemic has brought small local brands to their knees, even forcing some of them to consider how to temporarily cease operations. The folks...

Posted by: Creativepool Editorial
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Inspiration

Learning the Power of Switching Off with Ryan Brown

You're reading this sentence on a screen. No matter how big or small, that screen is with you for most of your day and keeps you connected at all times. Technology has changed the way we all create and experience creativity, but it is also important...

Posted by: Creativepool Editorial
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Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
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Inspiration

Phillip Powdrill's Love for Learning

Luck is an important factor at any given time in life. There is always a certain degree of planning ahead, but you would be surprised by the amount of sheer luck that is needed to actually break through. Now, you could argue that opportunities don't...

Posted by: Creativepool Editorial
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Workshop

Behind the Idea: How to Seize the Awkward with Droga5 and the Ad Council

We've just wrapped up Mental Health Awareness Month and we've seen some incredible works from all across the creative industry to fight the stigma of talking about your mental health, whoever you are and wherever you are from. With suicide as the...

Posted by: Creativepool Editorial
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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

Posted by: Creativepool Editorial
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Overcoming Creative Constraints

There’s not enough time. We don’t have enough budget. There’s no way I’d be able to do that. If you’re a creative person then you’ll know that limitations are everywhere. Sometimes the boundaries are illusory...

Posted by: Richard Holman
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The Importance of Community Management

In the current lockdown circumstances, social media has become even more prevalent in our everyday lives. With more time at home and no social activities to attend, consumers are looking to social media to pass the time, and your brand could be the...

Posted by: Creativepool Editorial
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Member Spotlight: Perou's Piercing Photography

Anarchic bonfire nights don’t come up often in modern civilisation, but they are said to ignite sparks of creativity in willing minds. Mr Perou’s photography has secured a special place in our hearts since we first laid eyes on it, crisp...

Posted by: Creativepool Editorial
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Leaders

Happy Birthday YouTube: Why the platform is still relevant 15 years on

Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...

Posted by: Mary Keane Dawson
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Leaders

How to Help Fight the Pandemic with your Creative Skills

It doesn't matter if you are a designer, a writer, a brand or an agency; the world is coming together to fight the spread of COVID-19, and the creative industries have certainly heard the call. As the whole world prepares to lock down, knowing about...

Posted by: Antonino Lupo

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