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Leaders

The Week in Tech

Apple rev their (silent) engines If recent rumours are to be believed, it appears Apple are no longer content with simply ruling the gadget roost, they want to conquer the automotive world too. According to The Wall Street Journal, the tech giants...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: VCCP!

Win Hiscox account VCCP was chosen as a creative European partner for Hiscox earlier this week. The agency has been tasked with creating a fresh multimedia campaign to promote the insurance provider's online subscription platform, which is dedicated...

Posted by: Creativepool Editorial
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Leaders

Amazon unveil Firstborn Audible ad

Amazon recently rolled out a new campaign from New York-based digital agency Firstborn for its audiobook producer and retailer, Audible. Audible posits itself as the Netflix of audiobooks, with a monthly payment plan for under a tenner that gives...

Posted by: Creativepool Editorial
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Leaders

Does two mouths mean twice the flavour?

VCCP recently unveiled a new international campaign promoting the 13th annual International Summit of Gastronomy, Madrid Fusión food festival. The festival, which is the largest of its kind in the world, was held earlier this month in the Spanish...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...

Posted by: Creativepool Editorial
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Leaders

The Awards Update

Facebook Awards Submissions are officially open for the 2015 Facebook Awards (formerly the Facebook Studio Awards), which celebrates top creative work on Facebook (and Instagram this year). This year’s awards feature four additional...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising - Superbowl Special

Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...

Posted by: Magnus Shaw
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Leaders

Downing Street gets lit up!

Over the last weekend, tourists and passers by might have noticed the front door of number 10 downing street, the residence of Prime Minister David Cameron, looked a little different than usual. Specifically, that it's usually blank, black face had...

Posted by: Creativepool Editorial
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Leaders

J20 create an oddly perfect blend

Less than a week after it was announced they had officially been handed the brand's digital portfolio, TH_NK has launched an innovation new campaign for Britvic's J20 soft drink featuring a unique combination of spoken word poetry and orchestral...

Posted by: Creativepool Editorial
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Leaders

Can VR help your mental health?

ProReal in mental health Full disclosure here; I suffer from mental illness. I have since I was 13, and it's something I have had to live with every day since. I see no reason not to divulge that information, as I personally don't believe it in any...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

The Pirate bay rises from the ashes After almost two months of downtime following a raid on its servers in December last year, The Pirate Bay is officially back online. This is hardly surprising of course, given that there has been a timer counting...

Posted by: Creativepool Editorial
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Leaders

TH_NK Selected to Design the Bank of the Future.

We're proud to be partnering with Atom, the Durham-based firm applying to be the first bank designed for digital. Atom ran a detailed competitive process to find a partner capable of merging functional innovation and personal security with an...

Posted by: TH_NK
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Leaders

Lean Mean Mob takeover M&C Saatchi

Last year, M&C Saatchi bought the digital agency Lean Mean Fighting Machine for an estimated £10 million as part of an ongoing effort to help establish itself in London. It would appear, however, that the move was actually part of a larger...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Firefox joins the virtual reality bandwagon Last week, Mozilla made good on their promise to bring virtual reality to the popular Firefox web browser by implementing support for WebVR (an experimental API that makes it easier to connect the browser...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi takes Tel Aviv

It was announced recently that the global advertising network M&C Saatchi has expanded its Middle Eastern portfolio by acquiring a majority stake in the Tel Aviv, Israel-based agency, Ben-Natan Golan. The new agency will be called simply “M&C...

Posted by: Creativepool Editorial
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Leaders

Havas acquire award-winning German agency

It was announced recently that The Havas Group has acquired the award-winning German agency, Bird & Schulte Advertising, a leading health and wellness communications agency which offers a full spectrum of services including advertising, digital...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

TBWA\Chiat\Day New York TBWA\Chiat\Day New York has found its new CEO in the form of Rob Schwartz, who move into the (newly created) position from his previous role as global creative president for TBWA Worldwide. He will take charge of all...

Posted by: Creativepool Editorial
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Leaders

The Brave Brands of 2014

The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...

Posted by: bluemarlin
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Leaders

Will 2015 be the year of the Smartwatch?

At the 2015 Consumer Electronics Show, which is due to take place in Las Vegas this week, it would appear a fair amount of the unveiled technology will be taking a more intimate route than in years past. We're referring, of course, to smartwatches,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

WPP WPP has appointed Roberto Quarta to its board (starting in January), and are planning to have him step into the role of chairman next summer. The current chairman of Smith & Nephew and IMI will succeed former US ambassador to the UK Philip...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Mather storm another awards show

Ogilvy & Mather continued its seemingly unending winning streak on Wednesday night (December 10) when they took home a total of 31 awards at Campaign Asia's “Agency Network of the Year Awards.” The gala dinner, which took place at the...

Posted by: Creativepool Editorial
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Leaders

Lykke Li is breaking grounds with Peugeot

Peugeot released the world's first interactive automotive trailer yesterday, allowing viewers to truly immerse themselves in the key features of the new Peugeot 108. The trailer was produced by social media marketing agency 33Seconds, and uses...

Posted by: Creativepool Editorial
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Leaders

Omnicom advocate another new acquisition

The DAS Group (Diversified Agency Services), the Omnicom owned global group of marketing services companies, announced recently that it had acquired the Washington DC-based firm DDC Advocacy. Omnicom's latest acquisition is a full-service public...

Posted by: Creativepool Editorial
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Leaders

7up brings urban knitting to London

The lemon-lime soft drink brand, 7up, recently took over a London bus with an ambitious urban knitting campaign in order to promote its new “7up Free,” the sugar free soft drink being positioned as a “Non-conformist” beverage....

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Redscout Innovation agency Redscout recently announced it will be opening a new office in London to be run by Jason Cobbold as managing director. Cobbold joins the agency from Publicis London, where he had served as deputy managing director since...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Landor Stuart Sproule will be leaving TBWA for Landor Associates according to an announcement made yesterday by the global brand consulting firm. Sproule will report the Landor CEO Lois Jacobs at its New York office on Monday as the new president of...

Posted by: Benjamin Hiorns
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Leaders

X marks the spot for Motorola and DigitasLBi

The Publicis Groupe owned global marketing and technology company DigitasLBi, has recently been named in the Media Plan of the Year competition, with their work for the Motorola Moto X smartphone earning them pride of place in the “Campaign...

Posted by: Benjamin Hiorns
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Leaders

The Best of British Design

What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...

Posted by: R Design Ltd
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Leaders

Pizza Hut's had an eventful week!

It's been quite a busy week for the world's most beloved pizza chain, in both some good ways and some bad. Firstly, a new Global CEO was named at the beginning of the week in the shape of David Gibbs, who will assume the role on the 1st of January...

Posted by: Benjamin Hiorns
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Inspiration

Beyond Fashion: Uniqlo commits to innnovation

Ten years ago Uniqlo had just 100 stores, all in Japan. Next year, it will have 840 in Japan and a further 1,170 elsewhere. The two-thousand or so stores are performing phenomenally with the clothing retailer set to amass sales of $14 billion in the...

Posted by: bluemarlin
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Leaders

Razorfish hires to unlock and activate human behavior

The new Publicis Groupe network Razorfish Global; which brings the group's digital agencies together under the umbrella of Razorfish and Rosetta, recently announced the major players who will be making up its global leadership team. Led by CEO Tom...

Posted by: Benjamin Hiorns
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Leaders

Ogloovy and the Generation O Revolution

The latest in a series of recent acquisitions made by WPP; it was announced yesterday that Gloo Digital Design, one of the largest digital agencies in South Africa, as been acquired by the advertising giants through Ogilvy & Mather South Africa. The...

Posted by: Benjamin Hiorns
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Leaders

Interactive video ads are going mobile

Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...

Posted by: Benjamin Hiorns
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Leaders

Publicis brings the future to digital advertising

News emerged yesterday that suggested the Publicis Groupe is in talks to acquire the Sapient corp, the French advertising giant looks to recuperate from its failed $35 billion merger with Omnicom and speed up its transformation into a digital-focused...

Posted by: Benjamin Hiorns
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Leaders

AKQA to revolutionise 'Mobile Experience' at Universal Orlando

AKQA has managed to retain its Audi digital business following a lengthy review process. Audi is also currently looking for a separate agency entirely to handle its social media business, as the company looks to further modernise its marketing...

Posted by: Benjamin Hiorns

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