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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...

Posted by: Ryan Watson
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Features

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Features

Creative director Jodine Bell on Principals and design

Jodine Bell is creative director at Australia- and New Zealand-based strategic/creative agency Principals. Her career has gone from strength to strength since her early days at design studio Switch as she develops a team and culture at in the...

Posted by: Portfolio Recruitment (AKLD) Limited
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Features

D&AD on the declining interest in higher education

Exam results season is in full swing and while students up and down the UK come to terms with how they did in their all-important papers, they'll soon need to decide what's next on the horizon. A recent report revealed that the number of students...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Features

Conscious consumerism (part II): What will we buy into in 2030?

Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...

Posted by: Southpaw
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Features

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Features

Getting to know... We Are Social's Lore Oxford

Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Crushing deadlines for the Financial Conduct Authority

Remember when Hollywood actor and former California governor Arnold Schwarzenegger had to self-destruct in Terminator 2: Judgement Day? The scene has become so iconic that creative agency M&C Saatchi recently based a whole campaign on it for the...

Posted by: Creativepool Editorial
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Inspiration

A day in design with Dino Franke

Just a kid with typographic exercises like drawing metal band logos and cars, Dino Franke realised he was only tapping the surface and soon would pursue an education in graphic studies to get to the bottom of what the realm of design was all...

Posted by: Indigo Design Award
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Features

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Trends

Conscious consumerism and what it means for your brand - part I

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...

Posted by: Southpaw
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Advertising

Behind the Idea: Tattoos do the talking for LYNX

Tattoos play a key role in personal expression and original body art can go a long way in telling an individual's story - especially the ones in a new campaign for LYNX INK shower gel through 72andSunny Amsterdam. Comprising three spots that see...

Posted by: Creativepool Editorial
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Careers

The art director toolbox

A guy named Jason Murray reached out with a collection of tools that I think would really help everyone out on this channel whether you are new to advertising or a seasoned pro. From inspiration to education and everything in between, this one...

Posted by: Kevin Forister
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Features

3 things that will shape the future of ecommerce

It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...

Posted by: Creativepool Editorial
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Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
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Trends

Why you should use an inbound marketing agency

You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....

Posted by: Woven Agency
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Trends

Why personalisation is key for property marketers

“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...

Posted by: Woven Agency
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Technology

Smart speakers set to drive the future of e-commerce

Not too long ago, smart speakers such as Amazon Alexa and Google Home were there just as a nice to have in the corner of the room. They’d be great for playing the odd song when guests were over or proving a conversation point mid-argument. But...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Keeping calm with MoneySuperMarket

Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...

Posted by: Creativepool Editorial
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Technology

How to write a website brief

You’ve decided your business needs a new website. You’ve agreed a budget (that you WILL stick to!) so what do you do now? Well, appointing a website design (and development) agency is your next step. You’ll need to write a...

Posted by: Progression Design
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Features

Finding your way with location marketing in a world of choice

Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...

Posted by: Creativepool Editorial
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Awards

Indigo Design Award 2019 winners announced in Spain

Every year Indigo Design Award chooses a cutting-edge location to honor an entourage of only the best and brightest in graphic design. The aim is to reward those whose innovative ideas are changing the industry one pixelating proposal at a time- and...

Posted by: Indigo Design Award
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Design

ghd launches 15th annual Pink campaign for breast cancer awareness

Styling brand ghd has launched its 15th annual Pink campaign through creative agency Southpaw in partnership with a host of worldwide charity partners. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years...

Posted by: Creativepool Editorial
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Trends

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Features

New Blood winners predict the future of creativity

As one of the world’s largest student competitions, the D&AD New Blood Awards represent the best emerging creative talent from around the globe. Year on year, the winning work signals a promising, exciting future for our industry, so off the...

Posted by: D&AD
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Events

Global creative calendar: August 2019

Of more than 40 momentous events set to play out in the weeks ahead, many are already underway or will commence with August's first dawn. A large number are also new to this publication. Among them are some of the world's most famous cultural and...

Posted by: The Darnell Works Agency
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Careers

6 steps for positioning a new brand

We've all heard of the term 'positioning', but people sometimes don’t understand it quite correctly. It's all about striving to find a place for your brand in the minds of your customers. Therefore, it's highly recommended that you start...

Posted by: Liam Smith
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Trends

Adapt or die: 5 design principles for today's luxury brands

The world is changing fast, and luxury consumers are changing with it. So, what should luxury brands do to adapt, and how can design help? As a generation, we’re far better off than our parents. Millions can now afford things that were once...

Posted by: Lewis Moberly
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Trends

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Advertising

Match.com makes commitment cool and desirable in these ads

A new campaign created by French agency Marcel and Meetic based on quotes from seven ex-singles presents seven reasons why commitment leads to real relationships for dating site Match.com. The work suggests that moving in together, sharing a...

Posted by: Creativepool Editorial
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Careers

How to boost productivity with an office refurb

As an entrepreneur, making your employees feel happy and content should be one of the top priorities on your list. This can lead to an increase in productivity which, in turn, makes your business continually grow and further progress. This, of...

Posted by: Liam Smith
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Inspiration

Member Spotlight: The digital dark art of Tom Exton

One look at illustrator and graphic designer Tom Exton’s book would never give away the fact he started out designing car number plates. But that’s exactly where his venture into digital dark art began. “I got my start working as a...

Posted by: Creativepool Editorial

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