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Workshop

5 ways to maximise your creativity

Following the release of a new report on when UK office workers feel most creative, innovation funding specialist MPA Group gives a guide to boosting your productivity below. Biophilic design Kevin McIntosh is head of design at Chameleo n Business...

Posted by: Creativepool Editorial
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Workshop

Peak productivity: When does the UK feel most creative?

New research shows that UK employees feel at their most creative in the morning, with 11:05am being the peak time for productivity. The study, from innovation funding specialist MPA Group, also shows that surprisingly 86% of workers can’t be...

Posted by: Creativepool Editorial
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Koppaberg matures with journey into pink gin

Sugary cider brand Koppaberg has come of age with the introduction of a new product that sees it venture into the pink gin market. The Swedish drinks maker has expanded into the competitive category with a new premium beverage with packaging...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: 3D artist Elena V Miller's concepts know no bounds

Since winning a People's Choice award in the Creativepool Annual in 2017 for her Ballerina Loft - which imagines where a ballerina might live - Romanian 3D artist and visualiser Elena V Miller's work has received several Spotlight's on the...

Posted by: Creativepool Editorial
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Leaders

The Humane League calls time on McDonald's 'party'

The Humane League has renewed its focus on McDonald’s’ unacceptable treatment of chickens with a new brand-jacking campaign calling for the fast food chain to review its animal welfare policies. Despite being one of the biggest...

Posted by: Creativepool Editorial
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Workshop

Psychology hacks for web design: Barnum effect

In this video I talk about psychology in web design and how to use psychology in business to get more conversions and sales from your website. In particular I look at the barnum effect in web design and how to use it. So if you're looking at the...

Posted by: TwoGuys Creative
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Inspiration

Bethesda E3: Here’s to games embracing colour again

Something struck me as I watched the Doom Eternal showcase during Bethesda’s E3 conference. For a gritty game about violently blowing up demons, Doom Eternal is incredibly vibrant and bursting with colour. Even compared to the previous Doom...

Posted by: Rob Pratt
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Leaders

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...

Posted by: Creativepool Editorial
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Workshop

Portfolio Critique: Keep it tacky

Today, we have a slightly longer portfolio critique episode but that's because there was just so much awesome student advertising work to get through. Let me introduce you to the book of aspiring art director, Abigail Hogue.

Posted by: Kevin Forister
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Leaders

Cannes Lions 2019: The contenders

The Cannes Lions International Festival of Creativity is underway and tonight the first awards ceremony will take place at the Palais des Festivals where the first wave of winners will be announced. Ahead of the five awards shows taking place every...

Posted by: Creativepool Editorial
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Leaders

Scott Belsky on future-proofing creativity

In an era of technological disruption and breakthroughs like artificial intelligence (AI), creativity is more important than ever before. Not only does creativity ground us in our humanity, it is the human advantage. The largest companies in the...

Posted by: Creativepool Editorial
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Workshop

How to get promoted

I was lucky enough to receive a promotion at work and wanted to make a video dissecting what I think got me there. My hope is that some of this info can help someone, even if just a little, make the next step in their career. Best of luck and enjoy...

Posted by: Kevin Forister
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Leaders

Scooter brand Lime slams its riders in new print work

Following rising tension over the reckless riding of electric scooter users in France, leading brand Lime has launched a light-hearted print campaign through Buzzman encouraging better behaviour. As the electric scooter situation in Paris comes to a...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Illustrator Ryan Hodge's political art earns our vote

London-based illustrator Ryan Hodge believes that if politicians like Theresa May, Nigel Farage and Donald Trump didn’t exist in real life, they’d be extremely funny as fictional animated characters. He doesn’t disclose his...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: evian drinks in The Baby Bare Necessities

The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...

Posted by: Creativepool Editorial
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Workshop

Top 3 new business tips for agencies

"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...

Posted by: David Alexander
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Leaders

5 of the best Women's World Cup ads

The Women's World Cup kicked off in France this week where 24 teams from across the globe will battle it out over the next month for football's ultimate prize. The women's game has been slowly but steadily evolving in recent years with more TV...

Posted by: Creativepool Editorial
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Leaders

Krispy Kreme gets social with Hotlight Hour

Krispy Kreme has become the go-to brand for bosses in the UK keen to reward staff with the sweet treat. But the enjoyment doesn't stop there and the doughnut company has now swung onto social media to promote an incentive that goes way beyond the...

Posted by: Creativepool Editorial
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Leaders

Find your friends at a festival with SEAT's app

Spanish car brand SEAT and experiential innovation agency Wildbytes have linked up with Google to create an essential app for festivalgoers that will help them locate lost friends this summer. SEAT Lost&Sound utilises augmented reality (AR)...

Posted by: Creativepool Editorial
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Workshop

A guide to reviewing your brand: 13 key questions

We understand that a full-rebrand is a big deal and requires quite a level of commitment and valuable resources. The strength of your brand gives you an advantage over your competitors, so we recommend re-assessing your branding every so often. This...

Posted by: Progression Design
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Workshop

Q&A: Getting started as a creative

While sifting through a bunch of viewer questions from our little creative community, I started to find a theme I thought we would discuss in this video: starting your career as a creative. From where to learn about designing to what happens in...

Posted by: Kevin Forister
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Inspiration

Shutterstock Presents: 3 contributors you should know

A new online video series from Shutterstock offers a behind-the-scenes look into the stories of photographers, illustrators, videographers and composers who contribute. Shutterstock Presents showcases how the platform fits into the artists' lives...

Posted by: Shutterstock
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Workshop

Portfolio Critique: A Rabbi and a pen walk into a bar

Today we critique the portfolio of aspiring copywriter, Shaul Wolf. He studied to be a Rabbi for 10 years and now dreams of writing and making movies. The hope is that we can provide him with feedback that helps strengthen his book.

Posted by: Kevin Forister
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Leaders

How diving for data could be the making of creativity

Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...

Posted by: ifour
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Leaders

Behind the Idea: Making the sun shine for Nivea

YouGov research shows that as much as a third of people don’t apply sun cream in the UK. Despite spending time in gardens and parks, as soon as the sun comes out, they tend not to take the same care as they do abroad. A recent campaign through...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: June 2019

At least for now, it’s pretty safe to assume that the organisers of major conferences and large-scale events are humans… and as we all know, even their very best-laid plans can go awry. I hope no crossed lines of communications have...

Posted by: The Darnell Works Agency
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Leaders

From looks to leads: 3 steps on making the most of your web traffic

There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...

Posted by: Creativepool Editorial
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Spotlight: Art director Stephen ONeill gets high on type

According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...

Posted by: Creativepool Editorial
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Inspiration

Desperados set to intoxicate the dance world with Paintworks

Dance music festivalgoers are in for a colourful treat this summer as tequila-flavoured beer brand Desperados launches a new body-painting experience at a series of events in the UK. The Paintworks activation, developed by creative agency Twelve,...

Posted by: Creativepool Editorial
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Leaders

Is your brand stronger than your product?

Ever worked with a brand where you’ve completely drunk the Kool-Aid and, in your mind, that brand’s products are categorically the best? I’m torn about whether that’s a good thing. I’ve always kept a degree of...

Posted by: Rob Pratt
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Leaders

Beer can QR codes tell stories of songs that were Big in Japan

Rock-themed craft brewery SingleCut Beersmiths has gamified the labels of its latest IPA, Big in Japan, to tell stories of well-known songs that got their big break in the country. The unique can packaging created by Zulu Alpha Kilo honours four...

Posted by: Creativepool Editorial
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Inspiration

Celebrate 15 years of INSA at the D&AD Festival 2019

D&AD and Shutterstock unveiled a colourful mural at the entrance of the D&AD Festival to celebrate 15 years of influential artist INSA’s body of work. File under 'Unresolved' can be found in Ely's Yard on the exterior of the Old Truman Brewery...

Posted by: Creativepool Editorial
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Leaders

Tech talent choose the most innovative offices

The key to attracting top tech talent is having an innovative office with the latest devices and equipment, according to a new report from YouGov. British businesses need to invest in the latest tech developments in order to stay competitive and...

Posted by: Creativepool Editorial
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Workshop

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Leaders

Behind the Idea: Building (Jeff) Bridges with Amstel

Amstel is the local beer of Amsterdam and recently, its creative agency adam&eveDDB launched an ad that sees Hollywood actor Jeff Bridges appear as a canal bridge to promote togetherness for the brand. The result is an unforgettable piece of work...

Posted by: Creativepool Editorial

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