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Industry

7 Reasons why you should enter the Annual 2017

1. You will get your work on the desks of the industry’s leading directors from around the world. The Annual physically gets your work in front of those people who have achieved ‘epicness’ throughout their career. As well as 165...

Posted by: Creativepool
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Leaders

Top 10 Account Wins of the Week

Rothco - Kerry Foods UK Rothco is continuing its international expansion out of Dublin having been awarded the international contract for Kerry Foods’ Kids Dairy Snacking business encompassing Cheestrings, Yollies and Scoffies. Cheestrings...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - HSBC The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...

Posted by: Benjamin Hiorns
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Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Cummins&Partners - Chobani Yogurt brand Chobani has appointed Cummins&Partners as its communications partner. The win follows a competitive pitch. The brand, which has attracted global notice for its policies on social responsibility, launched the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Chi&Partners - McVitie's/Godiva CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands...

Posted by: Creativepool Editorial
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Leaders

San Miguel and Pablo unveil the Alternative Rich List in The Guardian

San Miguel, the beloved Spanish beer brand, will be launching its debut “Rich List’” supplement with The Guardian newspaper on Saturday 26th November. Acting as an alternative to generic rich lists, which tend to favour business barons and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Recipe - Blue Dragon Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods...

Posted by: Creativepool Editorial
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Industry

Top 10 Highlights To Expect At Eurobest 2016

The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Ogilvy & Mather London - Sipsmith Ogilvy & Mather London has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith...

Posted by: Creativepool Editorial
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Leaders

Awards Highlights: Why is creativity in radio advertising dying?

A roundup of the most important news of the week in the advertising awards world... Advertising Week 2016: 26-30 Sept This week was Advertising Week in New York. Attendees of the week-long event got to hear Carolyn Everson, Imran Khan, Wendy Clark...

Posted by: TheNextGag
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Inspiration

Trailblazers: A new kind of creative agency at KEMMLER KEMMLER

Over in Berlin, KEMMLER KEMMLER are breaking down the traditional boundaries between art & design agencies and strategy implementation to deliver high-profile campaigns across the fashion and lifestyle industries. Sebastian Kemmler, one of the...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Industry London-based global brand consultancy Industry has appointed Dominic Zammit as its first Head of Digital. Zammit will be responsible for Industry’s digital output, leading on strategy, content and delivery for clients across a range...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

We Are Social - Diesel Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Plant-based cafés, Red Bull, and New York fashion

Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BMB - Tapi BMB has won the advertising business for British flooring chain Tapi Carpets & Floors. BMB scooped the account after a competitive pitch. The pitch was handled directly by the client. BMB will now create a major advertising campaign...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB

NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Things Unlimited - Aussie Bodies Things Unlimited, the social first marketing agency owned by Creston Unlimited, has picked up the UK launch of Australia’s number one Lo Carb active nutrition brand Aussie Bodies. The agency won the business...

Posted by: Creativepool Editorial
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Leaders

Finding The Best Creative Work: The Annual Shortlist Goes Live!

Buckle up! The shortlist for 2016's Creativepool Annual has just been announced. There's been eight times as many projects entered compared to last year’s Annual, which is staggering. In this year's shortlist we're shown an amazing reflection...

Posted by: Creativepool
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Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns
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7 Reasons to submit to the Annual 2016

1. You’ll win awesome prizes This year we will not only send you a Limited Edition hardback copy of the Annual, but winners receive some extra wicked prizes. We give individuals a Creativepool Pro Account for up to 3 years, which gives you...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Ogilvy & Mather

Going into the Red in Asia Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...

Posted by: Creativepool Editorial
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Leaders

Razorfish go for the feels with new Canon campaign

Razorfish has announced the launch of a multichannel communications campaign, influencer engagement and online film “Me and my bear” for the popular photograph sharing mobile application Lifecake, which was acquired by Canon earlier this...

Posted by: Creativepool Editorial
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Leaders

The Launchpad: The newest agencies opening their doors this month

This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...

Posted by: Creativepool Editorial
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Leaders

Redfoo leaves LMFAO for a summer in Malibu

In a move some might see as a little on-the-nose and others might see as a pretty decent fit considering his “Party rocking” reputation, former LMFAO DJ Redfoo (known as Stefan Kendal Gordy to his loved ones) has been named as the brand...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 Droga5 has announced its new head of Data Strategy, Andrew Tully. His position is effective immediately, reporting into Global Chief Strategy Officer, Jonny Bauer. Tully will work across all accounts at Droga5. Prior to joining Droga5, Tully...

Posted by: Creativepool Editorial
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Leaders

The Boutique: A new fashion PR venture from Ogilvy

Ogilvy Public Relations has announced the launch of a speciality division that will provide communications strategy for retail, fashion and e-commerce clients, while helping brands forge strategic collaborations in the fashion space. The Boutique @...

Posted by: Creativepool Editorial
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Leaders

Meet Marcus Haney: The man who breaks into festivals for a living

This modern world has brought us a swathe of unusual job titles. Certainly our grandparents wouldn't have a clue what a Social Media Manager does, much less an SEO Executive. So how about a Professional Fence Jumper? This is how a man called Marcus...

Posted by: Magnus Shaw
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Leaders

Account Wins of the Week

One Earth Farms - Transcend3 One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner in Canada. OEF is an umbrella housing many natural and organic food brands, including Beretta Farms and Sweetpea...

Posted by: Creativepool Editorial
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Leaders

3BlackDot Appoint Marwan Abderrazzaq to lead game development role

3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...

Posted by: Benjamin Hiorns

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