Displaying 325 - 360 of 4112 results
With the Six Nations Championship underway, rugby fans will be glued to a range of screens over the next few weeks - with advertisers in close pursuit. Nielsen Sports Fan Insights reports that rugby union has a fan base in the UK of at least 12...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? The VaynerMedia model is built for the speed of culture so there’s always a lot going on. I wouldn’t say there’s a “typical day” but most days involve...
Posted by: Creativepool Editorial
Valtech is a global transformation company, powered by digital innovation. They empower customers to build impactful experiences, improve human lives, and accelerate business growth. As managing director, Chris Daplyn talks to us about...
Posted by: Creativepool Editorial
This week’s member spotlight shines on Constantine Lourdas, a UK-based award-winning photographer, motivated and versatile creative professional that’s been working within the photographic and media industry for twenty one...
Posted by: Creativepool Editorial
As creative filmmakers and video producers expand both their imaginations and their budgets for impressive technology and design, skilled motion graphics designers are essential. Motion graphics designers, sometimes just called motion designers,...
Posted by: Creativepool Editorial
One of the few agencies forged successfully amidst the fires of COVID, Trouble Maker is an end-to-end content, media and distribution agency with four founders that have experience with some of the biggest brands in the world. They came together to...
Posted by: Creativepool Editorial
This week, we're shining our member spotlight on Georgia Rowe, Creative Director at Hot Creative, a leading boutique full service design studio offering creative solutions across marketing, advertising and design. She has been working professionally...
Posted by: Creativepool Editorial
There is increasing pressure on the retail sector during the peak holiday season, commencing with Singles Day and Black Friday in November and ending with the January sales. With the busiest time of the year for planning holiday marketing campaigns...
Posted by: Creativepool Editorial
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
When browsing the shelves at a local supermarket, what’s the first thing you generally notice about a product? Maybe the colourful box it comes in or the informative plastic wrapping? The right packaging can boost any product’s appeal and...
Posted by: Benjamin Hiorns
Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...
Posted by: Creativepool Editorial
Not everyone is perfectly flawless, and neither is every piece of work. Even if the designer, artist, or photographer is a genius, their work will often contain a few sore spots. Indeed, even the supermodels on Instagram and on the billboards we see...
Posted by: Creativepool Editorial
It takes quite a lot of confidence to name an agency after yourself. But GLOCK founder and CEO Carsten Glock certainly doesn’t come across as arrogant. Indeed, he never even set out to create an agency at all. But how did he get there and where...
Posted by: Creativepool Editorial
Design used to feel optional in tech, something to be sprinkled on at the end. Now, leading companies like Apple, Uber and TikTok rely on design and designers to identify new ideas and help users accomplish their goals - whether looking for their...
Posted by: Creativepool Editorial
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...
Posted by: Creativepool Editorial
"The camera need not be a cold mechanical device. Like the pen, it is as good as the man who uses it. It can be the extension of mind and heart." This is the mantra by which Ken Gerhardt wields his camera and shapes his vision. A commercial and...
Posted by: Creativepool Editorial
Evolving your brand to stay relevant, futureproofed and profitable is a key challenge for today’s business leaders. In this article, Carlo D’Alanno, executive creative director at design and technology agency Rufus Leonard, shares three...
Posted by: Creativepool Editorial
Billy Jones, Senior Director of Brand Marketing of Hootsuite, takes us through the creative process and gives us an exclusive peek behind the curtain on the social media management platform's latest rebrand. Social media is a dynamic, polarising and...
Posted by: Creativepool Editorial
An animation and motion design studio based in Mumbai, the Post Office Studios team is a collective of designers, animators, visual effects artists and new media tech experts that create high end moving image content in advertising, film and...
Posted by: Creativepool Editorial
This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...
Posted by: Creativepool Editorial
For this week's member spotlight, we're focusing on an up-and-coming designer that's really found her footing as a freelancer in recent months. Leanne Hardacre is a freelance Clothing Designer & the Founder of Hachure Active, an eco-conscious outdoor...
Posted by: Creativepool Editorial
Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...
Posted by: Creativepool Editorial
Creative agency ico Design was recently tasked with bringing niche fragrance brand Commodity into the mainstream by amplifying a new core product philosophy to appeal to a global audience. It first started by addressing what the brand stood for,...
Posted by: Creativepool Editorial
Alicia Van der Meer, digital marketing manager of Monumental, explains the evolution of influencer marketing in the last five years, with insight into how brands can get it right. With personal accounts from today’s influencers, Alicia dissects...
Posted by: Creativepool Editorial
This year at Cannes Lions, we saw a lot of key trends emerge, from the importance of sustainable advertising and steps towards more eco-conscious practices, to our place in the metaverse. But, as expected, audio advertising and the innovation the...
Posted by: Creativepool Editorial
The content marketing landscape is continuously transforming; since the digital revolution, the way we generate and consume content is evolving almost daily. The pandemic has also been a strong influence in recent years, advancing our interactions in...
Posted by: Creativepool Editorial
Esteban Pava is an executive producer with 9 years of experience in the Colombian Advertising film market. During this time, he’s produced everything from TV commercials and digital content, to branded content and production services. This...
Posted by: Creativepool Editorial
The fashion industry runs on the continuous change in taste and aesthetics. A cynical eye could see this as fickle and superficial. Most branding agencies, however (WMH&I included), like to think that they are not subject to any apparent design...
Posted by: WMH&I
Gravita is a full-service agency based in Leeds that was very much ahead of the curve as far as remote working is concerned. Indeed, they were a fully remote company from the very start when the doors opened back in 2012. They have spent the last 10...
Posted by: Creativepool Editorial
Dan Goman is the founder and CEO of Ateliere Creative Technologies, a pioneering technological force that’s transforming the post-production and OTT industries with ground-breaking innovations, from digital supply chain solutions to unique,...
Posted by: Creativepool Editorial
One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...
Posted by: Matter Of Form
Mobile advertising is fast becoming the rule rather the exception and one agency that knows this better than most is the Barcelona-based BcnMonetize. Founded in 2016, the leading mobile advertising agency helps businesses of all sizes generate ROI...
Posted by: Creativepool Editorial
Every week, we seek to shine our member spotlight on some of the most talented and perhaps undercooked creative individuals that make up our extensive Creativepool roster. But this week, we decided to shine our spotlight not on an individual but on...
Posted by: Creativepool Editorial
Whether you’re a freelance 3D artist, graphic designer, illustrator or writer - really, no matter your daily occupation, you will sooner or later be forced to measure your performance. Yes, the flexibility and freedom of freelancing are hard...
Posted by: Creativepool Editorial
"Most people would say to go big or go home. Well, that wasn’t exactly what we did." Alex Safavinia is the CEO and Creative Director of Kasra Design, an award-winning animation company specialising in 3D animation and explainer video...
Posted by: Creativepool Editorial