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Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
Ida Hay is aSwedish/Norwegian illustrator and visual designer based in British Columbia, Canada who started drawing as soon as she was old enough to hold a pen. She has always been colour sensitive, already as a young child her family noticed her...
Posted by: Creativepool Editorial
For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...
Posted by: Creativepool Editorial
Holly Moore, CEO of the female founded, Manchester based full-service events agency, Make Events, launched a brand new podcast with an impressive line-up of familiar industry faces this summer. After recovering from a 5-year battle with OCD - a...
Posted by: Creativepool Editorial
While social media might have become an incredibly important tool, nobody is going to take your business seriously without a website. Designing that website is a key task as it needs to find a perfect balance between form and function. It’s a...
Posted by: Benjamin Hiorns
In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...
Posted by: Creativepool Editorial
Mark Brown has been creating motion graphics and 2D animations for over a decade and, as he tells it, it’s basically all he’s ever wanted to do. A comic artist with an artistic background, Mark is a unique animator with an eye for the...
Posted by: Creativepool Editorial
For brands looking to make a splash this October during Amazon Prime Day, creative mobile campaigns are key. In this article, Paul Coggins, CEO of Adludio, argues that the ad industry has sat on its creative laurels for too long. If the...
Posted by: Creativepool Editorial
Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...
Posted by: Creativepool Editorial
The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...
Posted by: Creativepool Editorial
Last month, Gemma Owen announced her six-figure partnership deal with fast-fashion brand, Pretty Little thing. By comparison, Love Island’s Tasha turned heads after announcing her preloved fashion partnership with eBay. Tasha’s...
Posted by: Creativepool Editorial
The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...
Posted by: Creativepool Editorial
Last month, UK YouTube group Sidemen took on YouTube All-Stars in the latest of their series of charity football matches. However, according to Ed East, Founder and Group CEO of Billion Dollar Boy, it wasn’t the on-field activity which really...
Posted by: Creativepool Editorial
Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...
Posted by: Creativepool Editorial
A small but passionate team born from the ashes of some of the biggest agencies in the world, the spectacularly named Orange Panther Collective was founded on the cusp of the pandemic in March 2020. From social gurus to brand strategists, big...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...
Posted by: Creativepool Editorial
For this week’s member spotlight, we turn our focus to Alan Parry, a “a post-production nerd turned video production swiss army knife.” He freelances under the name Velvet Pig and specialises as an editor and motion graphics...
Posted by: Creativepool Editorial
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, Entertainment, and even more. The latest edition of our Global Creative Calendar...
Posted by: The Darnell Works Agency
Draw is a UK-born architectural interiors and branding agency whose mission is to “bridge the gap between in-house design and creative studios.” From new interior schemes to visual identity and packaging design, it works with leading...
Posted by: Creativepool Editorial
As more mainstream agencies have been putting out campaigns for non-health brands, Guy Swimer, ECD at McCann Health London, ponders the creative world of healthcare. He discusses how the creative and competitive bar in healthcare is being raised and...
Posted by: Creativepool Editorial
“lurid, exploitative, and sensational subject matter” Nope, not a pithy framing of social media, but the definition of a genre of serialised storytelling from the last Century, known as pulp fiction. Pulp was named after the cheap paper it was...
Posted by: Richard
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...
Posted by: Creativepool Editorial
Paulo Areas, CCO at Forever Beta shares his insights on AI imagery and where it is heading in the future; this follows Forever Beta’s campaign with Included, a global impact-led diversity and inclusion consultancy. We have heard several times...
Posted by: Creativepool Editorial
With a background in art, design and advertising, James Callahan is one of the Owners and Directors of FutureDeluxe; an experimental creative agency driven by visual research, art & technology. Futuredeluxe are based in London and Los Angeles....
Posted by: Creativepool Editorial
Be The Fox is a production agency who works with Samsung, Huggies and Bulldog. Diana Ellis-Hill, ex BBC, who now is Co-Founder and Director at Be The Fox, is passionate about creative that challenge stereotypes, empowerment for women and offer real...
Posted by: Creativepool Editorial
Music licensing for ads is notoriously complicated. This is partially due to multiple layers of rights in any song. You have to consider where the music has come from, who wrote it and performed it , where it will end up, and if your license covers...
Posted by: Creativepool Editorial
LA-born George Gottl is the Chief Creative Officer and Co-Founder of UXUS, a leading global strategic design consultancy. But it’s so much more than that. When Gottl and his team are working with a client they are cultivating a one-of-a-kind...
Posted by: Creativepool Editorial
Therése Forssell is Director of PR, Communications & Events at Star Stable one of the few online gaming sites targeted specifically towards girls. The horse adventure game has 25 million registered players worldwide in 14 languages, making it...
Posted by: Creativepool Editorial
A creative and analytical Illustrator who "also happens to be a cinema, anime and milkshake enthusiast. Tshegofatso Nthute is an artist that enjoys capturing the human experience. He likes to integrate nature and the cosmos into his art which is...
Posted by: Creativepool Editorial
Nutshell Creative is an integrated marketing agency in Milton Keynes that “delivers the full spectrum of creative, digital and print services.” While many would have you believe that print is dead, brands that underestimate the...
Posted by: Creativepool Editorial
This week, we’re getting to know Dan Mason, Partner and Managing Director at 2LK - the “specialist agency of choice for tomorrow’s brand experience pioneers.” Tell us a bit about your role! Is there a “typical”...
Posted by: Creativepool Editorial
Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...
Posted by: Creativepool Editorial
For this week’s member spotlight, we’re getting to know an award-winning creative producer with a proven track record in everything from documentaries to music videos, commercials, and everything in between. David Morris, the head of...
Posted by: Creativepool Editorial
For this week’s company spotlight feature, we head across the channel to Barcelona, where BCN Visuals have been collaborating with agencies to produce exciting 3D advertising campaigns for some of the world’s biggest brands. These are not...
Posted by: Creativepool Editorial
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial