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Inspiration

From London to Zimbabwe with Shift Engage | #CompanySpotlight

Founded in the heart of Zimbabwe after the founding partner relocated from London, Shift Engage was born out of circumstances and transformed a temporary move into a life opportunity for a number of talented professionals in Harare. An independent...

Posted by: Creativepool Editorial
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Inspiration

What hides within an electriclime? | #CompanySpotlight

As a relatively young boutique film studio, electriclimefilms was founded in 2010 and has since expanded globally, with offices in Singapore, Dubai and Sydney. 11 years later (no, we're not old - you are), they are still working with brands and...

Posted by: Creativepool Editorial
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Inspiration

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Leaders

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding
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Features

Michael Scantlebury: Independents on the up

Asked for his thoughts on the current state of the advertising industry, Michael Scantlebury, founder and director at independent agency Impero, says he feels we’re on the cusp of a recession. But that's not necessarily a bad thing, as the...

Posted by: Ryan Watson
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Leaders

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Leaders

The future of the agency model is the hands of the disruptrepreneurs

Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in...

Posted by: London Advertising
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Leaders

Top Hires of the Week

Leo Burnett Melbourne Leo Burnett Melbourne has announced a new line-up in its creative department with the appointment of four new Creative Directors - deepening the agency's core offering as a creative solutions company. Chris Jovanov, Jess...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Splendid Unlimited - Royal Holloway Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution's website experience to communicate its reputation as one of the UK's best universities. Royal Holloway is ranked...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Publicis London To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing...

Posted by: Creativepool Editorial
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Leaders

The UK's first dedicated live social content agency launches in London

New agency Live & Wired is being heralded the UK’s first dedicated live social content agency, delivering creative, production and talent for brands with a specific focus on social media. Founded by Sophie Kostrowski and Sian Hainsworth, both...

Posted by: Benjamin Hiorns
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Industry

thenetworkone is pleased to announce: The Indie Awards

The Indie Awards are the first ever international awards, exclusively for independent agencies and judged by independent agencies. Why now? There has never been a better time or a greater need to: Raise the profile of independent agencies Reward...

Posted by: thenetworkone
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Features

Creative Discussions: Jason Yates & the Protein World Transformation

Jason Yates is many things. He’s a former actor who has appeared on some of the biggest shows in the UK (including Eastenders), a visionary marketing mind and a bloody nice bloke. First and foremost, however, he is the Managing Director of...

Posted by: Benjamin Hiorns
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Leaders

Accenture acquires Karmarama in the UK

Accenture has acquired Karmarama, one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers. The acquisition strengthens the ability of...

Posted by: Creativepool Editorial
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Leaders

Zulu Alpha Kilo make a comical RFP for both Clinton & Trump

The independent, Toronto-based agency Zulu Alpha Kilo has found an unusual way to get attention stateside, sending an RFP (request for proposal) to the campaigns of presidential candidates Hillary Clinton and Donald Trump to become either candidates...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Mather named World's Most Effective Agency Network by Effies

Effie Worldwide has announced Ogilvy & Mather as the most effective agency network in the world, reclaiming the top slot it has held for three out of six years since the Effie Index was established. The agency was previously awarded the title in 2012...

Posted by: Creativepool Editorial
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Leaders

Publicis Kaplan Thaler named as lead creative agency for Red Lobster

Publicis Kaplan Thaler has been named as the lead creative agency for the American seafood restaurant chain, Red Lobster, two months after its account was put into review following a departure from parent company, Darden. Media for the brand is...

Posted by: Benjamin Hiorns
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Workshop

What does 2012 have in store for us?

In truth no one knows. Conversations we’ve had with many of our clients show that 2012 holds a certain unpredictability, which is making many a little nervous. There seem to be a lot of pitches around and enough work for everyone but with the...

Posted by: Creativepool
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Workshop

Obsessing over the Story with Wardour #CompanySpotlight

This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Joanne Lucy, Managing Director @ Major Players

Tell us a bit about your role! Is there a “typical” day? In one word: Hectic! I’m the Managing Director for Majar Group - a talent solutions business in the creative, digital, and tech space, formed from the merger of Major Players...

Posted by: Creativepool Editorial
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Industry

Catching flight with Wings The Agency #CompanySpotlight

For this week’s company spotlight, we sit down with Demian Campos, Founder and Chief Creative Officer at WINGS The Agency, an agency opened in the face of great adversity as the world pivoted to a remote working model during the pandemic. How...

Posted by: Creativepool Editorial
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Inspiration

Taking a bite out of the Brandpie #CompanySpotlight

This week, we spoke to Dave Allen, Founder of “independent purpose-driven transformation consultancy, Brandpie. How was your company born and where are you based? Brandpie was conceived in the summer of 2008 and launched in December 2008....

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Workshop

#CompanySpotlight on Lewis Moberly

Lewis Moberly is an independent branding consultancy that uniquely holds both the top award for Design Excellence (D&AD Gold) and the top award for Design Effectiveness (DBA Grand Prix). They work across brand strategy, corporate and brand identity,...

Posted by: Creativepool Editorial
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2023 Winners Announced

7th September 2022 - This year, Creativepool is celebrating 10 years of creative excellence with the eighth edition of the Creativepool Annual. And what a decade it’s been! The Creativepool Annual 2023 winners represent the cream of the crop...

Posted by: Creativepool
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Inspiration

#CompanySpotlight on former BBC in-house agency Red Bee Creative

Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...

Posted by: Creativepool Editorial
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Inspiration

Blowing the whistle on Whistlejacket | #CompanySpotlight

This week, we spoke to Richard Morris, Partner at independent creative company Whistlejacket. He spoke about the humble beginnings of the agency just under 10 years ago, its recent pivot to a hybrid working model and how us creative humans MUST...

Posted by: Creativepool Editorial

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