Displaying 37 - 72 of 2839 results
The beauty of the creative industry is that every professional you meet in the field will be happy to tell you they're making money by doing something they love. Freelance 3D artist Paul Gawman is no different. He's lucky enough to be successful as...
Posted by: Creativepool Editorial
There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...
Posted by: Antonino Lupo
One in 10 advertising industry employees have suffered sexual harassment at work in the last 12 months, a recent report by think tank Credos revealed. These shocking findings came despite previous steps taken by the industry to stamp out such...
Posted by: Creativepool Editorial
Illustrations: Vault49 Today marks World Mental Health Day, an international day for global mental health education, awareness and advocacy against social stigma. The subject has become more important than ever as the world continues to change and...
Posted by: Creativepool Editorial
Leeds-based digital agency Blueclaw has changed its name to 'GreyClaw' and is challenging other companies to do the same to raise money for Age UK. The SEO specialist has replaced its staff photos on its Meet the Team page (below) with elderly...
Posted by: Creativepool Editorial
Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...
Posted by: David Alexander
"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...
Posted by: David Alexander
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers. Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
The media landscape is rapidly diversifying, predominantly as a result of new technologies emerging that are having a significant impact on the creative industry. This is not only having an impact internally as businesses seek to update their...
Posted by: Creativepool Editorial
Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...
Posted by: Benjamin Hiorns
The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...
Posted by: Andy Bolter
This year, Creativepool is back at Spikes Asia; the region's oldest and most prestigious festival of creativity, which has now grown into a glorious three-day celebration of inspiration and creative achievement and an unrivalled platform from which...
Posted by: Creativepool
Anyone who has ever said, or even intimated that the London ad scene isn’t competitive should have their illusions shattered by a football tournament due to take place later this afternoon. 26 agencies and 182 players are competing in an...
Posted by: Creativepool Editorial
I've waffled on enough already about the unmitigated disaster that has been the Brexit, and it's unlikely that a better advertising campaign could have saved us from the gallows, but it's still fun sometimes to ask ourselves “What If?” In...
Posted by: Benjamin Hiorns
Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...
Posted by: Benjamin Hiorns
The lion's share of the Dubai Lynx Festival of Creativity shortlists were released yesterday, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. Leo Burnett will no doubt be attempting to repeat its double...
Posted by: Creativepool Editorial
For some time, it hasn't been a question of 'if' but 'when' and 'who'. Well, now we know the answer. The Independent (and its Sunday title) is the first national UK newspaper to surrender its print edition and become a digital-only...
Posted by: Magnus Shaw
This Thursday January 21st, three of Cincinnati’s largest advertising agencies: POSSIBLE, Rockfish and Barefoot Proximity, will compete in the inaugural “Agency Fight Night,” a real-time contest to see who can generate the most...
Posted by: Creativepool Editorial
McCann Worldgroup dominated the 2015 Campaign Asia-Pacific Agency of the Year Awards. With the global marketing firm being ranked the most creative agency network in Greater China and taking home the largest number of “Agency Of The Year”...
Posted by: Creativepool Editorial
This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...
Posted by: Creativepool Editorial
Many years ago, I worked for an agency which specialised in recruitment and graduate communications. It was pretty successful too, with a host of blue-chip clients and a stack of creative awards. It was American owned, and one day the message came...
Posted by: Magnus Shaw
I'm one of those contradictory specimens that loves the idea of camping, but hates actually camping. It's too cold at night, too hot during the day, and about as comfortable as an ill fitting pair of jeans. Even the recent phenomenon known as...
Posted by: Benjamin Hiorns
Here's a little plug for a Twitter feed we can all enjoy. Called @AgencyQuotes, it simply compiles strange, amusing and ridiculous things which have been uttered in the offices of creative businesses throughout the land. Highly entertaining and...
Posted by: Magnus Shaw
The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...
Posted by: Benjamin Hiorns
Starcom MediaVest announced last week that it is to split and launch MediaVest as a separate agency. The Publicis Group agency made the decision just a week after it was announced that Diageo, the alcoholic beverages company, decided to move their...
Posted by: Benjamin Hiorns
Leo Burnett Worldwide recently celebrated its fifth year in six as the top creative network in the annual Gunn Report's 'All Gunns Blazing' category. The report outlines the best and most innovative creative agencies in the world, distilling the...
Posted by: Benjamin Hiorns
Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...
Posted by: Magnus Shaw
by John Fountain I'll wager that if you visit any creative agency's website and go to the "About" page you'll find that, though the pictures and design might be poles apart, the words themselves will all be pretty much the same. Which is weird when...
Posted by: Creativepool
by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...
Posted by: Creativepool
by Magnus Shaw Last week I wrote a piece for Creativepool (which you can read here) explaining how the rubbish customer service offered by Orange ensured I would never purchase from them again, and simultaneously wasted their advertising budget. So...
Posted by: Creativepool
I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...
Posted by: Creativepool
Doppler & Dubbs covers the entire range of the sound postproduction process and have over 40 years years of industry experience to draw from. Working as a team, their skills cover the entire array of the sound post and music production processes...
Posted by: Creativepool Editorial
There’s something quietly Dickensian about the term “cost-of-living crisis” that’s given the news over the last few months a surreal air of uncanniness, at least in the UK. The concept that so many of us, even those such as...
Posted by: Benjamin Hiorns
This week, we're talking to Ferju Cuevas, Founder & CCO at 1947 to discuss how they've spent the last 12 months building an agency from scratch. How was your company born and where are you based? Alongside Rodsel Ticona, Founder & DCD at 1947, we...
Posted by: Creativepool Editorial
This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...
Posted by: Creativepool Editorial
For this week’s Company Spotlight we look beyond the UK and the US to an agency based in Venezuela; a country currently in the midst of a political humanitarian crisis. But they often say the greatest creativity thrives in times of...
Posted by: Creativepool Editorial