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Displaying 325 - 360 of 397 results

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Leaders

Spotify CEO bites back at Taylor Swift

Country darling turned stratospheric pop star Taylor Swift caused a minor uproar last week when she (or more accurately her record label) decided to pull her back catalogue from Spotify, including the new album “1989,” which is set to...

Posted by: Benjamin Hiorns
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Inspiration

Beyond Fashion: Uniqlo commits to innnovation

Ten years ago Uniqlo had just 100 stores, all in Japan. Next year, it will have 840 in Japan and a further 1,170 elsewhere. The two-thousand or so stores are performing phenomenally with the clothing retailer set to amass sales of $14 billion in the...

Posted by: bluemarlin
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Leaders

Finally, the first Living Wage employer in Ad-Land

The UK branch of the Ogilvy & Mather Group recently became the first major, global advertising giant to instigate a Living Wage policy amongst its employees. Becoming a living wage employer means that a company will pay all of their employees a...

Posted by: Benjamin Hiorns
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Leaders

Happy Halloween! Getting spooky in Shoreditch's Haunted House

Celebrities in London's Shoreditch (Jack The Ripper Territory) recently got scared out of their wits by O2 thanks to a unique haunted house, which VCCP Kin created as part of the brand's “Connected Devices” campaign. Reality TV stars...

Posted by: Benjamin Hiorns
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Leaders

Extendable Creativity with Steven Soderbergh

He’s a film director whose credits include Erin Brokovich, Traffic, and Contagion but now Steven Soderbergh is trying his hand at launching a new alcohol brand. It took the Oscar-winner six years to get the Bolivian brandy that he claims...

Posted by: bluemarlin
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Leaders

Hoverboards you say? Yes Please!

Anyone who has ever seen Back to the Future Part 2 has no doubt spent the best part of the last few decades longing for the day when the likes of self-tying shoelaces and hoverboards would become a tangible reality. Well the wait is almost over (at...

Posted by: Benjamin Hiorns
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Leaders

What the UX? If 'user experience' is so important, why is it so bad?

Remember what a pain using a website used to be? Leaving aside the time it took for a page to load, which was often sufficiently long to allow a quick city break, it wasn't unusual to find the navigation wrongly linked, or the image files so large...

Posted by: Magnus Shaw
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Leaders

Teenagers are bored with Facebook. But why is that such bad news?

MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...

Posted by: Magnus Shaw
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Leaders

MediaCom land lucrative A-B InBev account

The WPP shop MediaCom has been selected to take care of US media planning and buying duties for Anheuser Busch InBev, the brewing giant whose brands include globally recognised beers such as Budweiser, Bud Light, Stella Artois and Beck's. The company...

Posted by: Benjamin Hiorns
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Leaders

Samsung wraps up its global agency review

Samsung recently finished its global agency review, adding Wieden & Kennedy and BBH to the roster, and keeping Leo Burnett and Starcom MediaVest on board. The results have given the Publicis Groupe a fair amount of breathing room considering the...

Posted by: Benjamin Hiorns
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Leaders

Marriott announce the launch of global content marketing studio

Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...

Posted by: Benjamin Hiorns
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Leaders

Weber Shandwick claims top honours from The Holmes Report

Leading global PR firm and Interpublic Group agency Weber Shandwick have been named as the “Global Agency of the Year” for 2014 by The Holmes Report; a report conducted by the Holmes Group on the public relations business. The agency beat...

Posted by: Benjamin Hiorns
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Leaders

Coca-Cola Goes Green with Rosie Huntington-Whiteley

After eight years, the world’s leading drinks manufacturer Coca-Cola launched the first new cola drink, Coke Life, with a multimillion-pound ad campaign. The campaign, which comprises outdoor, print, digital and experiential, launched in the...

Posted by: Creativepool
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Leaders

Cleaning Has Never Been Easier Than It Is Now

The innovative AKQA, from the world’s largest advertising group WPP, has partnered with Dyson to develop Dyson Link - mobile software that communicates with The Dyson 360 Eye™ robot to carry out connected cleaning from anywhere. On 4th...

Posted by: Creativepool
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Leaders

Publicis join forces with Adobe

The Publicis Groupe and Adobe recently announced a strategic partnership in order to deliver the group's end-to-end marketing platform 'Always-On'. The bespoke platform automates and connects all components of their client's marketing efforts through...

Posted by: Benjamin Hiorns
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Leaders

IPG kill off Rouge and find new home for Cadillac

The Interpublic Group (IPG) recently announced that it will be retiring the “Rogue” brand it created to serve Cadillac and will be giving all Cadillac work to Lowe and Partners Worldwide in an effort to “Deliver a comprehensive...

Posted by: Benjamin Hiorns
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Leaders

Ariel Bath Announces 2014-2015 brand campaign

As the first American brand to bring modular, computerised steam shower systems to the US, Ariel Bath is looking to set Ariel at the standard in luxury for in-home steam showers with its 2014-2015 brand campaign. The "Healthy Living at Home" campaign...

Posted by: Benjamin Hiorns
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Leaders

Coca-Cola buys a $2.15 billion stake in Monster energy drink

Coca-Cola and Monster formed a long-term partnership last week, with the soft-drink behemoths looking to take the Monster brand into the global market. Coca-Cola will acquire exactly 16.7% of the company in a deal that is set to benefit both brands....

Posted by: Benjamin Hiorns
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Brave Brands: Innocent

Coca-Cola bought its first 18% stake in Innocent in 2009. Four years later, in 2013, the soft drinks giant upped its ownership of the smoothie brand to 90%. Why was Coke so keen to spend hundreds of millions buying Innocent? We have a pretty good...

Posted by: bluemarlin
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Inspiration

Burn and Create. Be a Fanatic.

Hello, my name is Denis Voronin, I'm 27 years old , I have a beautiful wife and two cool children, a son and a daughter. I was born and live in Russia and I think in the future and I will stay in Russia.I started working with Fotolia at the beginning...

Posted by: Fotolia
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Inspiration

Ant Tales

Stock Photographer Andrey Pavlov has one of the most thematically dedicated and unique Fotolia portfolios specialising in the photography of ants in fairytale like situations. Unbelievably, despite the photos looking as if they have been photoshopped...

Posted by: Fotolia
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Inspiration

Under the skin. Why are we so obsessed with tattoos?

Late last year, a picture of Cheryl Cole appeared on the internet and in various newspapers. Nothing particularly odd about that; Ms. Cole is a constant media fixture. Only this picture, which she had released herself, was of her backside, newly...

Posted by: Magnus Shaw
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Inspiration

Designs Of The Year 2014

Spring can mean different things for different people but in the design world it's all about the nominees and the winners of Designs Of The Year. Acting as the main event at the Design Museum until the 25th August, the seven different categories...

Posted by: Jessica Hazel
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Leaders

Sir John Hegarty says modern advertising is 'sh*t'. Is he right?

“If you look at the UK, we are suffering because we are not putting the time into the idea and there’s empirical evidence to say that the quality of our output has gone down. It’s not my opinion. Empirical evidence from the audience...

Posted by: Magnus Shaw
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Leaders

How 'ambition' became a dirty word.

Do you remember Cait Reilly? She was the graduate who brought a legal case against the government after she was forced to abandon her voluntary work with a museum, and replace it with unpaid 'work experience' at Poundland. Both situations allowed her...

Posted by: Magnus Shaw
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Leaders

Closed ears. How the music industry ruined itself.

In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...

Posted by: Magnus Shaw
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Leaders

Top 10 Creativepool Companies of 2013

2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...

Posted by: Creativepool
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Features

YouTube and You: are you doing yourself out of a job?

“That’s the power of social media” - that’s what they keep telling us. Yep, social media can indeed be harnessed and used to great effect by an enormous range of businesses - from sole traders to multinationals. For some of...

Posted by: Ashley Morrison
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Leaders

The heads up. Why Facebook has lifted its ban on decapitation videos.

In my late teens, a video was doing the rounds. It was called 'Faces Of Death' and I don't think it was an official release - more a much-copied bootleg. Essentially it was a compilation of clips showing people meeting their deaths in accidents. A...

Posted by: Magnus Shaw

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