Displaying 37 - 72 of 1952 results
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
AI might be a digital beast but it’s not without its carbon footprint. By its very nature, it’s a technology that requires large amounts of processing power and power requires fuel. The environmental cost of AI use in the creative...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...
Posted by: Creativepool Editorial
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...
Posted by: Benjamin Hiorns
In the ever-connected world of 2024, brands don’t have the luxury of secrecy. If there’s one thing the digital revolution has thrust upon the world without compromise, it’s the need to complete and perpetual transparency and that...
Posted by: Benjamin Hiorns
In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...
Posted by: Creativepool Editorial
Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness. We are running out of space and time to tackle this problem - our landfills,...
Posted by: Benjamin Hiorns
Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...
Posted by: Marc Posch
"How often can something be incredible before it becomes normal for it to be incredible and thus not looked upon as incredible anymore?"- Rob Auton Zebras are amazing. Monochrome in a dusky landscape. Unique, striped, designed to distract and...
Posted by: Tony Pipes
How did you get into the industry? I started on the corporate side of things many years ago, working on events and marketing activation campaigns. But I always wanted to be hands-on and combine my communications degree with the more creative side of...
Posted by: Creativepool Editorial
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...
Posted by: Marc Posch
Julie Aguilera is Associate Director & Head of Consumer at Rooster. Tell us a bit about your role! Is there a “typical” day? I work part time and am in the office once a week. My one day in the office is inevitably filled with...
Posted by: Creativepool Editorial
In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...
Posted by: Creativepool Editorial
In today's hypercompetitive digital landscape, brands are constantly seeking innovative ways to stand out and connect with their target audiences on social media platforms. Enter artificial intelligence (AI), a game-changing technology that is...
Posted by: The PHA Group
This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...
Posted by: Creativepool Editorial
Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...
Posted by: Benjamin Hiorns
Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...
Posted by: Lysle Wickersham
Thinking about taking part in Annual 2024? Here are 7 reasons why it is the creative industry's "Most Award". 1. Most Distributed Giving your work global exposure. One of our big aims each year with The Annual is to get your work noticed. The...
Posted by: Creativepool
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...
Posted by: Creativepool Editorial
By Gaynelle Brautigam, Head of Innovation at Tactical Sometimes, inequality isn’t easy to spot until you experience it first-hand. For example, I never gave much thought to being a second-generation immigrant, until I started applying for my...
Posted by: Creativepool Editorial
A major new billboard and digital radio campaign launched last month by creative agency Pablo and intensive care rehabilitation nurse Kate Tantam, calls for an end to the postcode lottery for NHS rehabilitation services that help people recover from...
Posted by: Creativepool Editorial
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
In a city where the Underground map is as iconic as Big Ben, any change to the transport network is bound to raise eyebrows. The recent rebranding of the London Overground’s ‘Orange Line’ is no exception. As the old familiar orange...
Posted by: Benjamin Hiorns
JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s...
Posted by: Creativepool Editorial
We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...
Posted by: Creativepool Editorial
Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...
Posted by: Benjamin Hiorns
Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...
Posted by: Creativepool Editorial
FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...
Posted by: Creativepool Editorial
It should go without saying that the creative industries have the potential and the responsibility to reflect and celebrate the diversity of society, and to challenge and transform the status quo. However, according to a report by the Creative...
Posted by: Benjamin Hiorns
Diversity is more than just a buzzword to be wheeled out every time you need to prove how “progressive” you are and it’s time all creatives sat up and took note. The clarion call has been ringing out for years now but from film and...
Posted by: Benjamin Hiorns
Amy Still is Founder & CEO at Whisk. With over 15 years of experience in digital and social-first advertising, she’s witnessed the shift from mass broadcast platforms to niche community-driven spaces, where people seek more authentic and...
Posted by: Creativepool Editorial