Displaying 181 - 216 of 676 results
“Even the smallest of gates is more powerful than the tallest of walls” This is how The Gate introduces themselves and it’s quite the introduction. While they’re technically only 5 years young, they fancy themselves as an...
Posted by: Creativepool Editorial
As Christmas becomes a ghost of the past, the new year breathes down our necks with the guilt of resolution and the daunting blank page before us. My resolution is to make it in 2022 I’m not talking about fulfilling my career goals, getting...
Posted by: Tony Pipes
Louis Armstrong's What a Wonderful World is a recurring tune in creative work around the globe, and for good reason. It carries enormous poetic and symbolic power, which once again is masterfully demonstrated in the campaign by Hell Yeah! and Olio...
Posted by: Creativepool Editorial
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining what's...
Posted by: The Darnell Works Agency
It’s been a great and unique year for web design. Even as the world started opening up again, the best websites of 2021 demonstrated the need for brands and individuals to jump on the Digital Transformation ship, showcasing their capabilities...
Posted by: Antonino Lupo
Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...
Posted by: Simon Manchipp
The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...
Posted by: Creativepool
Furniture designers are proficient in designing and creating furnishings, taking into consideration both functionality and fashion. They design both exterior and interior furnishings, often keeping in mind things like customer preferences,...
Posted by: Creativepool
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Rich Brown...
Posted by: Creativepool Editorial
Make to Treasure is an attitude. Simply put, the idea any brand-related promotional tool we produce should add value, so we need to make it last. Promotional materials that belong in a brand’s ID should add texture, weight (metaphorically and...
Posted by: Heather Golding
3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...
Posted by: Creativepool
There's no getting bored around Poet and Copywriter Ellana Blacher. Her extensive experience in the creative and fashion industry overseas has few equals in the Creativepool community, with some stunning work crafted for clients such as Dr. Martens,...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
For someone with an interest in gaming, Wayne Leonard's career can only sound incredibly inspirational. Wayne, now VP & Account Director at George P. Johnson, has been in the industry for decades, going as far as the production team for the first...
Posted by: Creativepool Editorial
Have you ever found yourself in a gravity-defying bus stop, with upside-down bottles, roses and Victorian surrealism? Thanks to Space and their work for Hendrick's Gin in selected UK locations, you just might soon. As restrictions begin to relax,...
Posted by: Creativepool Editorial
It was 1989 when a British scientist felt the need to automate information-sharing between scientists around the world. Until then, universities and institutes worldwide had struggled to share instant information and data about new scientific or...
Posted by: Antonino Lupo
You will often hear stories and recommendations from the industry instructing you to find your own niche. When we look at the story of young and energetic animation studio Kino Bino, we see how important it is to believe in that process. Kino Bino...
Posted by: Creativepool Editorial
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
In all honesty, this is probably the best thing you'll see today. In our lives we all got used quite fast to how eccentric, creative and unique music videos can be. They always push the boundaries, going the extra mile to surprise us with daring...
Posted by: Creativepool Editorial
The global pandemic has presented the creative industries with a great series of unique challenges. For creative professionals around the UK and beyond, such challenges led to most of the industry envisioning new, innovative creative solutions,...
Posted by: Creativepool Editorial
A year of remote working has forced many to re-channel their resources to the online environment - including the pitching progress. As pitching moved out of meeting rooms and into a virtual screen, agencies have found ways to perfect their approach...
Posted by: Creativepool Editorial
When Dot Creative Studio was born in 2011, the business had to find its place in a market stippled with some sort of ignorance about the creative arts. But if you ever wondered about whether creativity does indeed thrive in restraints and challenges,...
Posted by: Creativepool Editorial
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...
Posted by: Creativepool Editorial
Candide McDonald grew up in an advertising family. Her path into the industry was almost written in the stars, and her numerous years as an ex-senior creative are a testimony of that love for the industry. Later, Candide went on to found The Stable,...
Posted by: Creativepool Editorial
"As an Italian, Silvia grew up surrounded by art and has always been fascinated by it, in particular interactive installations and immersive experiences." This is how Creative & Art Director at MullenLowe London Silvia Sella kicks off her bio here...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
As an Annual awards veteran, Leo Uehara isn't new to the Creativepool community and the team here isn't certainly a stranger to his incredibly unique and amazing style. The motion designer was able to snatch a Bronze in the Annual 2020 competition...
Posted by: Creativepool Editorial
Young, cosy, born and developed through hardship and great creative passion - animation studio Kino Bino has just the perfect story of what is hopefully set to be a successful animation studio in the United Kingdom. Kino Bino was founded in 2019...
Posted by: Creativepool Editorial
There’s little doubt that the pandemic has fuelled the adoption of virtual experiences across the retail sector. From clothing to eyewear, furniture to beauty, there are few categories that haven’t ventured into AR, VR, 3D, Gaming,...
Posted by: Creativepool
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
It was clear quite early on that 2020 would become the year when socials took the centre stage. With most of the world in lockdowns or respecting social distancing rules, there were few outlets for entertainment and creativity outside of our beloved...
Posted by: Creativepool Editorial
After a quick chat and after reviewing the conversation below, we can see why Tony Hitchin was asked to take on the role as General Manager of Pro Carton. Tony believes that no marketing plan should be small, for there is no small plan able to...
Posted by: Creativepool Editorial
To Del Mak, choreography is much more than 'just' aesthetic moves. To Del Mak, choreography is a vision; an art that he wishes could be involved in the production process much earlier on, and much more than it currently is. Choreography is also...
Posted by: Creativepool Editorial