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Leaders

Buzzman shows the power of sport for Paris 2024

The Committee for the Paris 2024 Olympic and Paralympic Games has unveiled its vision for the event through a campaign created by agency Buzzman. Entitled Sport Can Change Everything, the lead film is a collective call to push limits and get...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: evian drinks in The Baby Bare Necessities

The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...

Posted by: Creativepool Editorial
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Leaders

Festive Feels: All the ads of Christmas 2018

Burberry - Close Your Eyes and Think of Christmas Vodafone - Christmas Covered Agency: Ogilvy UK Director: Gary Freedman Production: Independent Films Visa - #KeepItLocalThisChristmas Agency: Saatchi & Saatchi Director: Chris...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2017: The Last Big Winners

Now that the sun has set on the Cannes Lions 2017, we're looking back over the weekend at the big winners that were announced at the climax of this year's tumultuous, exhausting but reliably satisfying festival of creativity. There's been no shortage...

Posted by: Creativepool Editorial
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Leaders

Berlin Dispatch: This year's winners at The CICLOPE Festival of Craft

Unlike advertising festivals, CICLOPE Festival focuses on the art of execution, rather than of the ideas. Whether it’s a TV commercial, a mobile app or an interactive installation, CICLOPE believes a the finished result is as important as the...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: Levi's & The 501 Jean

How do you make a brand timeless? It’s the million-dollar question in all branding conundrums. And folks trapped in the middle of the problem could do a lot worse than look to the Levi's 501 Case Study for inspiration. Levi's transition from...

Posted by: Kate Lewin
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

Posted by: Creativepool Editorial
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Leaders

General Election 2017: Adland Roundup

It's finally here. The 8th of June, 2017. Snap UK General Election Day. A day that will live in infamy. Probably. In all honesty, the vast majority of us are probably just glad we can finally draw a line under all of this divisive piffle tomorrow and...

Posted by: Benjamin Hiorns
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Leaders

David Bowie: A Death in Design

When the news dropped yesterday morning that the man born David Robert Jones (he changed his stage name to avoid being mistaken for Davy Jones from The Monkees) had passed away at the age of 69, I was actually half way through my 7th or 8th run...

Posted by: Benjamin Hiorns
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Leaders

Danny Trejo reveals his feminine side

Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...

Posted by: Creativepool Editorial
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Leaders

Dirty Sanchez veteran grows up (almost)

Does anyone remember Dirty Sanchez? Unfortunately, I do. For the (lucky) uninitiated amongst us, it was essentially a Welsh reading of Jackass. In other words, it featured man-children degrading themselves via a series of increasingly bizarre stunts...

Posted by: Benjamin Hiorns
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Leaders

Punk Rock meets Nintendo. Finally!

Jeff Hong is something of a fringe celebrity in certain corners of the internet thanks to the Brooklyn, New York-based storyboard artist's recent “Disney Unhappily Ever After” illustrations, which took Disney princesses and transplanted...

Posted by: Benjamin Hiorns

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