Leaders
Beardwood & Co - Iron-Tek
Beardwood & Co took inspiration from a classic American poster by Harold Von Schmidt for a packaging and ID rebrand of the Iron-Tek protein supplement range, in what its agency is referring to, rather boldly, as a...
Posted by: Benjamin Hiorns
Leaders
Studio Science - Octiv
Studio Science, a leading design and innovation consultancy, has designed a comprehensive rebranding and repositioning initiative for Octiv, a sales productivity solutions platform formerly known as Tinderbox. The Octiv...
Posted by: Creativepool Editorial
Leaders
Copenhagen creates the Breathalyzela
Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...
Posted by: Creativepool Editorial
Leaders
Branch - Forever Hope Foundation
The Branch consultancy has worked on the development strategy and brand identity for the charity startup Forever Hope Foundation (FHF), which was set up to partner with other charities and run high-end events for...
Posted by: Creativepool Editorial
Leaders
Monotype - Transport for London
Monotype, the font and technology specialist, has updated the iconic Transport for London typeface to coincide with its centenary, featuring new hashtag, @ and ampersand signs. The new typeface, called...
Posted by: Creativepool Editorial
Leaders
Spin - Ministry of Sound
Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....
Posted by: Creativepool Editorial
Leaders
Pearlfisher - Havana Club
Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual...
Posted by: Creativepool Editorial
Leaders
jones knowles ritchie - Irn-Bru
The fizzy drink “Made from Girders” and beloved of anyone of Scottish descent who has ever experienced a bone shattering hangover is getting a rebrand for a modern age. jones knowles ritchie has created...
Posted by: Benjamin Hiorns
Leaders
Energy BBDO Chicago - LG
LG G5 Jason Statham
It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...
Posted by: Creativepool Editorial
Leaders
Wieden+Kennedy - Chrysler
American-est
As a big fan of both The West Wing and independence Day, I couldn't help but be drawn to the concept of this campaign by Wieden+Kennedy Portland for Chrysler and their parent company FCA Global. “Premium...
Posted by: Benjamin Hiorns
Leaders
The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...
Posted by: Benjamin Hiorns
Leaders
Wolff Olins - Enel
Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...
Posted by: Creativepool Editorial
Leaders
FCB West - Electronic Arts
Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...
Posted by: Creativepool Editorial