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Leaders

Rebrand Roundup: From Kentucky to Outer Space

Beardwood & Co - Iron-Tek Beardwood & Co took inspiration from a classic American poster by Harold Von Schmidt for a packaging and ID rebrand of the Iron-Tek protein supplement range, in what its agency is referring to, rather boldly, as a...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: More Pokémon, a self-driving bus and a talking T. Rex

The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Crispin Porter + Bogusky

Copenhagen creates the Breathalyzela Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Forever Hope to Netflix

Branch - Forever Hope Foundation The Branch consultancy has worked on the development strategy and brand identity for the charity startup Forever Hope Foundation (FHF), which was set up to partner with other charities and run high-end events for...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Jersey, Whisky, the Roundhouse & More

Monotype - Transport for London Monotype, the font and technology specialist, has updated the iconic Transport for London typeface to coincide with its centenary, featuring new hashtag, @ and ampersand signs. The new typeface, called...

Posted by: Creativepool Editorial
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Leaders

Creativepool are set to make a big splash at Cannes Lions 2016

It's that time of year once again when ad land descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...

Posted by: Creativepool
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Leaders

McCann London create new trainer and Norman Walsh exhibition

McCann London has teamed up with iconic British sports show brand, Norman Walsh, to create a trainer inspired by the agency’s iconic art deco building on 7-11 Herbrand Street. The “Herbrand Seven-Eleven” trainer, in the distinctive...

Posted by: Creativepool Editorial
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Leaders

Jelly London and RKCR/Y&R go 'Shwopping' with M&S

Commissioned by RKCR/Y&R, Jelly London’s in-house animation team; The Kitchen, has produced a series of quirky animations to promote Marks & Spencer's latest Shwopping campaign to raise money for Oxfam. Featuring Absolutely Fabulous star, Oxfam...

Posted by: Creativepool Editorial
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Leaders

RSA Student Design Awards: The Winners

This year’s winners of the world’s longest-running global student competition, the RSA Student Design Awards, were announced last week, and include a kettle that collects grip data to measure frailty, a new insulation material made from...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Ministry of Sound to the Peace Corps

Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....

Posted by: Creativepool Editorial
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Leaders

#fansofcannes: Oreo's wonderfilled

Ever wondered what makes a great campaign? wonder noun: 1. 
a feeling of amazement and admiration, caused by something beautiful, remarkable, or unfamiliar. "He observed the intricacy of the ironwork with the wonder of a child." 2. 
a person...

Posted by: Jones Knowles Ritchie
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Leaders

The Clerkenwell Design Week Must-See Shortlist

Icon’s House of Culture at Fabric In its second year, Icon House of Culture will once again feature a curated selection of top international brands within it's extraordinarily raw surroundings. Dare...

Posted by: Creativepool
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Leaders

BBDO and OMD make Grey Goose soar in cinematic new spot

Grey Goose, the world’s most popular premium vodka, is set to launch the next chapter of its “Fly Beyond” brand platform with a new campaign from BBDO, which is part of the brand's significant global investment in driving category...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Cuban Rum to Marbled Popcorn

Pearlfisher - Havana Club Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Irn-Bru to Swedish Fish

jones knowles ritchie - Irn-Bru The fizzy drink “Made from Girders” and beloved of anyone of Scottish descent who has ever experienced a bone shattering hangover is getting a rebrand for a modern age. jones knowles ritchie has created...

Posted by: Benjamin Hiorns
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Leaders

LACMA let fans bathe in Purple Rain in honour of Prince

2016 has not been a good year for music, and I'm not talking about the fact that Justin Bieber continues his ungodly ascent or the fact that I failed to get tickets for next month's Radiohead gigs. I'm referring, of course, to the simply unfair spate...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Levi's & The 501 Jean

How do you make a brand timeless? It’s the million-dollar question in all branding conundrums. And folks trapped in the middle of the problem could do a lot worse than look to the Levi's 501 Case Study for inspiration. Levi's transition from...

Posted by: Kate Lewin
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Features

Web Design Predictions and Challenges for 2016

2016 is here. All the web designers and developers are already gearing up to test and embrace fresh ideas and innovations that the year will bring forth. In the past year, one can take a look at our dynamic industry and pick the trends that were...

Posted by: Creativepool Editorial
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Leaders

Google gets creative with a Virtual Theremin in the Chrome Music Lab

Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...

Posted by: Creativepool Editorial
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Leaders

The Week in Branding

Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Atlas is the adorable and terrifying faceless face of the future Atlas – The Next Generation Robotics company Boston Dynamics has developed a new version of its humanoid robot; “Atlas,” which can walk in snow, pick up heavy objects and even...

Posted by: Creativepool Editorial
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Leaders

Doner London & Rankin breathe fresh life into global Geox campaign

Doner London unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox this week, which aims to reposition them as a more modern, emotionally engaging, premium lifestyle brand, with their breathable sole technology at...

Posted by: Creativepool Editorial
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Leaders

Deutsch take over the Grammys with a little help from Gwen Stefani

Whilst many might consider the Grammys to be little more than a back-slapping exercise for the US recording industry's biggest money-makers that celebrates numbers sold over genuine artistry (much like our own Brit Awards), it can't be denied the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Wieden+Kennedy - Chrysler American-est As a big fan of both The West Wing and independence Day, I couldn't help but be drawn to the concept of this campaign by Wieden+Kennedy Portland for Chrysler and their parent company FCA Global. “Premium...

Posted by: Benjamin Hiorns
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Leaders

The Controversial Uber Rebrand

A taxi service that has changed the way we think about taxi services, Uber has been a genuine phenomenon, but it's still finding its feet outside of the US, so it seems like an odd choice to instigate a complete company rebrand at this time. What's...

Posted by: Benjamin Hiorns
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Leaders

Street Art takes over the Redsand Sea Forts

An ambitious project is being launched which will see street artists and illustrators painting the Redsand Sea Forts just off the east coast of England. The sea forts are located in a cluster eight miles north of Whitstable off the Kent coast, and...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns
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Features

Wogan: Children In Need & Versions of Pudsey

In what has been a rather unsettling start to 2016 in terms of celebrity “news” – with David Bowie and Alan Rickman creating a torrent of outpouring across social media – we couldn’t let the week go by without a nod to Terry Wogan. Upheld...

Posted by: Ashley Morrison
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Leaders

Rebrand Roundup: From KFC to Budweiser

Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson use Keyboard Cat to help shelter pets find homes

Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...

Posted by: Benjamin Hiorns
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Leaders

Rankin & AMV BBDO bring imaginary friends to life

AMV BBDO has brought together some of the world’s best creative talent for a new exhibition, which opens this week at the V&A Museum of Childhood and features work from respected model makers from Aaardman, of Wallace & Gromit, Psyop and...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Week 3

FCB West - Electronic Arts Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...

Posted by: Creativepool Editorial

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