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Workshop

7 simple ways for freelancers to win big clients

It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...

Posted by: Antonino Lupo
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Workshop

A guide to handling unpaid invoices and refusenik clients.

Creativepoolers in the fortunate position of holding down a fulltime staff job will be familiar with the warm glow of the monthly payslip. Sure, you'd probably like the net total to be larger, but at least your earnings show up on a predictable...

Posted by: Magnus Shaw
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Workshop

5 easy tips to send the best holiday gifts to your freelance clients

December is a bit like the Valentine’s Day of freelancing - a chance to show appreciation to your significant clients for everything they’ve done for you since you first met. This may involve sending freelance holiday cards, gifts and...

Posted by: Antonino Lupo
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Inspiration

How Wonderstuff reaches clients without pitching | #CompanySpotlight

Based in North East England, Wonderstuff is a wonderfully ambitious branding agency with a great heart, committed to making each client's journey unique. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of...

Posted by: Creativepool Editorial
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Features

Purpose isn’t just a shiny tick box to offer your clients

Love the new Conscious products made-in H&M. At least 50% of Conscious products is made from sustainable materials! And the remaining half, well… We don’t care about that, do we? H&M often makes the headlines for all the wrong reasons,...

Posted by: Antonino Lupo
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Features

How to handle a PR crisis: the best examples from brands

Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...

Posted by: Antonino Lupo
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Features

The impact of remote filming on clients and producers

Among the many innovations that the 2020 Covid crisis accelerated, remote filming is certainly the most interesting. If anything, because it was a proper life-saver for an entire sector. Both the events and the production industry have been forced...

Posted by: Antonino Lupo
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Leaders

How can brands handle woke capitalism?

So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...

Posted by: Creativepool Editorial
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Leaders

The Freelancer Grind: Returning clients

80% of your work comes from 20% of your clients. Returning clients are what will keep you in business and constantly working. So, be sure to keep good relationships with the people you have previously worked with so your phone is always...

Posted by: Hashmukh Kerai
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Leaders

The Freelancer Guide: How to find clients

Finding clients, or ‘new business’ is tough. They are often like buses, you wait ages for one, then all of a sudden two or three arrive at once. This is evident more so for creatives, as we are not very tuned to the business side of...

Posted by: Hashmukh Kerai
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Leaders

Burger King’s flame-grilled glasses are too hot to handle

Fast food chain Burger King has launched a range of flame-grilled glasses in France to promote the intense flavour of its burgers. Independent agency Buzzman is behind the limited-edition product, with more than a million of the glasses created and...

Posted by: Creativepool Editorial
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Leaders

To hug or not to hug? The 'right' way to greet colleagues and clients

Who'd have thought that greeting people would become such a 21st century problem? Of course, the protocols for saying 'hello' and 'goodbye' have varied from culture to culture, country to country, for millennia. Indeed, in France (where they're very...

Posted by: Magnus Shaw
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Features

Over promise, under deliver. How lazy clients kill campaigns.

by Magnus Shaw. A couple of years ago an ailing roadside restaurant chain called in a radical TV chef to boost their menu and therefore their revenues. They refurbished some tired looking outlets, hired new people and ran a fairly hefty marketing...

Posted by: Creativepool
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Features

How to... Get bigger clients

by Printed.com. Every small business strives to win bigger and bigger clients who have more money to spend, but if you're going to to do this you need to pitch your services in a way that appeals to them and gives them confidence that you can...

Posted by: Creativepool
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Workshop

How to avoid being bullied by your client

You can hear horror stories from all over the industry, and unfortunately any agency leader can tell you that they are far too common. Clients leveraging their influence and the power of their wallets to have agencies submit to abusive behaviour,...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a freelance copy editor?

“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow the bravest sonic branding creative director of all

Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...

Posted by: Creativepool Editorial
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Job Description: Digital Designer

In their primary role, digital designers combine their creativity and technical skills to produce digital graphics for computer and electronic games, websites, movie special effects, and more. Some digital designers might create graphics for...

Posted by: Creativepool
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Job Description: Lighting Designer 

The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...

Posted by: Creativepool
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Job Description: 3D Visualiser

3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...

Posted by: Creativepool
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Workshop

What kind of creative careers are there in esports?

It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...

Posted by: Antonino Lupo
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Workshop

The Ultimate and Comprehensive Guide to Freelance Tax

In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...

Posted by: Antonino Lupo

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