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Inspiration

#CompanySpotlight on former BBC in-house agency Red Bee Creative

Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...

Posted by: Creativepool Editorial
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Inspiration

A retro flash mob featuring Steps brings the house down | #BehindTheIdea

Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...

Posted by: Creativepool Editorial
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Features

Amplification through simplification - A guide to going in-house 

The rise of digital encouraged many brands to reconsider who implements each part of their marketing. The need for more content as part of a digital transformation has created an increased demand for in-house resources. But going in-house isn’t...

Posted by: Creativepool
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Industry

Inside Out Awards creating a new home for in-house creative teams

The Inside Out Awards are on a mission to inform, inspire and celebrate the next generation of trailblazing in-house creative team leaders across the UK. 2021 sees more opportunities for those working within an in-house creative team to hear from...

Posted by: Inside Out Awards™
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Inspiration

Learning the value of self-doubt with film production house Anattic TV

"You’ll know you’re on the right path when you realise that no matter how better you get, you’ll always criticise yourself." We've had way too many occasions to talk about the impostor syndrome and why you shouldn't believe it. And...

Posted by: Creativepool Editorial
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Workshop

Good agencies are better than in-house brand teams – Here's why

Jordan Lonsdale has been in the game long enough to live the two, often discussed sides of the same industry: in-house teams and agencies. According to the Wonderhatch account director, there are several misconceptions thrown into the mix when...

Posted by: Creativepool Editorial
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Leaders

Behind the Idea: Bringing down the house for Lacoste

It’s been a busy week for French clothing brand Lacoste and its creative agency BETC Paris. As well as launching the second instalment of its Save Our Species campaign for Biological Diversity Day, it released a new ad capturing the deep...

Posted by: Creativepool Editorial
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Leaders

Announcing the winners for the UK's only In-House Design Awards 2018

Congratulations to all the creative teams who entered the UK's only In-House Design awards this year. To celebrate and announce the winners a party was held on Wednesday 7th November 2018 at Savills central London office within their private event...

Posted by: Hands Down™
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Leaders

Creativepool are proud Sponsors of the UK's only In-House Design Awards

The UK In-House Design Awards celebrates the very best in In-House design, showcasing entries from across the UK. With seven distinct categories covering brand development, collaboration, influence, creativity and originality there is something for...

Posted by: Hands Down™
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Leaders

Advertisers show growing appetite for in-house agency services

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. The study reveals that external agencies are...

Posted by: Sharon Whale
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Leaders

WE ARE Pi Launches Pi Studios With Channel 4 Documentary on House Music

The Amsterdam-based entertainment company Pi Studios launches today with its first TV commission from Channel 4, and media partnership with digital publisher Lad Bible. Pi Studios connects the dots between brands, broadcasters and digital publishers...

Posted by: Creativepool Editorial
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Leaders

Gorillaz Launch Mixed Reality App to Promote Worldwide House Party

This week saw the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album “Humanz,” to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the...

Posted by: Creativepool Editorial
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Leaders

Grayson Perry and Apparata create A House for Artists in East London

Grayson Perry is working with London-based architects Apparata on an affordable-housing scheme with integrated studios for artists located in Barking, east London. A House for Artists is designed to provide relatively low-cost rental accommodation...

Posted by: Creativepool Editorial
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Leaders

Airbnb launch the 'Live There' house in Shoreditch with a #DingDong

I have yet to experience the Airbnb service (though I am booked into one in Budapest this coming August) and I've heard conflicting reports, but it can't be denied that the online service has fundamentally changed the way many of us plan our...

Posted by: Benjamin Hiorns
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Industry

The good side of being an in-house designer

A massive thank-you to our friends over at Academy Class, as the winner of this year's 'in-house design team' award at Fresh Awards 2015 will get £1000 worth of consultancy from Academy Class amongst other prizes. With less than 2 weeks left,...

Posted by: Hands Down™
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Leaders

Inside the floating house on the River Thames

Some London commuters were taken by surprise yesterday morning when they spotted a fully functioning house floating down the River Thames. The Floating House stunt was arranged by TBWA\London for Airbnb, the website that allows anyone to rent out...

Posted by: Creativepool Editorial
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Leaders

Pick Me Up returns to Somerset House

The Pick Me Up Graphic Arts Festival has returned to Somerset House, with a fresh line-up of artists and designers poised to bring the very best in new illustration, graphic design and related disciplines to the idyllic grounds for the sixth year...

Posted by: Creativepool Editorial
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Features

jelly London at Secret 7", Somerset House

Secret 7" opens for another year tomorrow, at the swanky new venue of Somerset House. The hotly tipped exhibition, featured in this week’s Time Out, brings music and art together for a fantastic cause, and features 700 artists from all over the...

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