Displaying 613 - 648 of 2502 results
Just the other day I saw a freelance job ad looking for a freelancer who would rewrite 10 articles of 3,000 words each… at the price of $25. $25, for about 30,000 words. It is over half of a medium-sized novel - which are usually paid by...
Posted by: Antonino Lupo
Who remembers the Acts of Homemaking campaign from Woodie's? It was one of the highlights of the 2020 Christmas ads, and a chance for Woodie's and Rothco to tell a lovely story about the kindness of a neighbourhood at Christmas time. Arguably, 2020...
Posted by: Creativepool Editorial
The story of design agency hcma is a quite unique one, which you can probably already guess by the fact they are a former traditional architecture firm made creative with the passing of decades. Relentlessly curious and community-focused, the team...
Posted by: Creativepool Editorial
When the results for the Q1/FY 2021 were released a few months ago, tales of recovery and hope started spreading across the industry, as optimistic figures of growth and recouped losses started popping up from the industry giants and beyond....
Posted by: Antonino Lupo
As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...
Posted by: Antonino Lupo
Following up an initiative which started in 2019 with the #PledgeNoPlastic installation, Timberland has partnered once again with Do Epic Sh*t to shine the spotlight on the true 'heroes of sustainability', highlighting the work of four environmental...
Posted by: Creativepool Editorial
Candide McDonald grew up in an advertising family. Her path into the industry was almost written in the stars, and her numerous years as an ex-senior creative are a testimony of that love for the industry. Later, Candide went on to found The Stable,...
Posted by: Creativepool Editorial
Mixteca is a non-for-profit organisation providing essential services to Latinx immigrant communities in Brooklyn, NY. The support Mixteca provides to those communities ranges from mental health to adult education, immigrant rights services and more...
Posted by: Creativepool Editorial
The one of pitching is an interesting business. On one hand, we love the thrill that comes before winning a new account/client. Agencies thrive in that addictive spiral of pitch, win, repeat - and same goes for freelancers. From the perspective of a...
Posted by: Antonino Lupo
To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...
Posted by: Antonino Lupo
Air pollution is deadly. However, as dangerous and fatal as its effects may be, people still perceive them as distant and something that doesn't affect their daily lives. That can only lead to more problems in the near future, and it is for that...
Posted by: Creativepool Editorial
When Nestlé Brazil turned to FutureBrand São Paulo with a new challenge, the team was tasked with a rather ambitious brief: to highlight the company's commitment to sustainability with a renewed brand architecture, whilst showcasing the...
Posted by: Creativepool Editorial
Amstel is one of the largest beer brands in the international scene. Few will know, however, of its humble origins in 1870, and how it rose to such worldwide success. Fast forward over a century later and Amstel now stands for friendship and...
Posted by: Creativepool Editorial
With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...
Posted by: Creativepool Editorial
It had been a while since Saddington Baynes last entered The Annual, but 2020 was the year in which they showed all their prowess in the field. Last year, the team was able to secure a Silver in the 3D category for their Marie Boutteçon project,...
Posted by: Creativepool Editorial
Ever since Podge Events Founder Phil Jones entered the community, we knew he would become a very special member of Creativepool. Phil is the man behind the infamous Podge Lunch launched in the 90s, created by request of the key players in the design...
Posted by: Creativepool Editorial
There’s a common understanding in the fiction writing scene, according to which conflict drives story. Even outside of fiction, it is a common storytelling technique to highlight the struggles of your characters to make them more relatable. We...
Posted by: Antonino Lupo
Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...
Posted by: Creativepool Editorial
"As an Italian, Silvia grew up surrounded by art and has always been fascinated by it, in particular interactive installations and immersive experiences." This is how Creative & Art Director at MullenLowe London Silvia Sella kicks off her bio here...
Posted by: Creativepool Editorial
How do you pull off an iconic ad feel with limited time and an ambitious idea? The people at production company Anattic will know more about that after crafting the splendid spot with Daniel Ricciardo below. To kick off a collaboration between the...
Posted by: Creativepool Editorial
With the stigma around mental health issues and vulnerability still alive here in the UK, we can only imagine how bad it can be as a member of an underrepresented community. Black Minds Matter UK set out to change that. With a campaign/challenge...
Posted by: Creativepool Editorial
To say that 2020 was a year of tumult is easily an understatement. With lockdowns, BLM protests and increasing awareness about climate change, it truly was an incredible start of the decade and one during which brands learned how to embrace purpose...
Posted by: Creativepool Editorial
"When the going gets tough, the tough get going." It is with these immortal words by Billy Ocean that Head of Design at UKTV Peter Allinson recounts his own experience with the past year of lockdowns and restrictions, moments of doubt and anxiety for...
Posted by: Creativepool Editorial
The advertising clutter is real. According to research from the industry and beyond, consumers are exposed to an average of 8,000 ads every single day and all of these aim to sell products en masse, creating more problems than the ones they claim to...
Posted by: Creativepool Editorial
We don't jest when we say that Javier Medellin Puyou (also known as Jilipollo) is one of the top illustrators on Creativepool and definitely one of our personal favourites here in the team. Javier's use of perspective, colour and texture is...
Posted by: Creativepool Editorial
Creative Partner at BBD Perfect Storm Cory Eisentraut loves social projects. Work and cases in which communities and fans interact straight with the brands, building meaningful moments and connections that are meant to leave a lasting impression...
Posted by: Creativepool Editorial
When it comes to period care, not everyone is considered. Period-subscription service Freda believes that access to period products should be human right, but today, at this stage, there still isn't enough awareness that menstruation is not 'just' a...
Posted by: Creativepool Editorial
As our top ranked Experiential Agency, the team at Imagination certainly has some fire in them and they want to make sure the entire creative industry knows about it. As you will read further below, Imagination knows how wonderful it is to be able...
Posted by: Antonino Lupo
The potential of neuroscience and neurocreativity is endless. This project by Saddington Baynes demonstrates that and much more. Assisting with a global agency pitch, Saddington Baynes employed its Engagement Insight tool to generate measurable...
Posted by: Creativepool Editorial
Remember the Golden Goobilee? You should. It was the brilliant ad that enraged conservatives back in February, to the point that an anti-LGBT petition tried to stop it from circulating online. Obviously they failed, and the beauty of that ad remains...
Posted by: Creativepool Editorial
Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
Growing research has established an unbreakable link between neurodiversity and one's propension to creative thinking. The creative industry itself has among the highest rates of neurodiversity representation in the whole business world, from...
Posted by: Creativepool Editorial
Ambassadors is a creative production studio driven by the belief that craft makes all the difference. It is a testimony to Ambassadors's love for the industry and craft of animation that they were able to become our very first Creative Services...
Posted by: Creativepool Editorial
How can creatives change the world? We are just about coming out of a society-shattering pandemic, one that brought a cataclysmic series of changes into our daily habits. With the gap between consumers and brands now shrinking by the day, the...
Posted by: Antonino Lupo
We’ve seen brands rise and fall during the last decade, but never as fast as in 2020. A correct approach to brand purpose could make or break a brand in the last year-and-something, and those regarding brand purpose as a shiny checkbox for...
Posted by: Antonino Lupo