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Displaying 73 - 108 of 148 results

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Inspiration

Advertising & Marketing Trends that will dominate 2021

2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...

Posted by: Antonino Lupo
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Workshop

How young creatives can build a career in 2021

A young graduate looking to enter the industry in the middle of a pandemic? Well, you're not alone. According to the BBC, there are at least seven ways in which young people employment (or lack thereof) has been affected by the Covid crisis, either...

Posted by: Antonino Lupo
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Inspiration

2021's most inspiring Graphic Design trends

If you thought 2020 was a chaos, you clearly haven’t seen what graphic design might have in store for 2021. After such an unbelievable year (in good and bad terms), we can all expect designers to bear the marks of 2020 for quite some time,...

Posted by: Antonino Lupo
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Inspiration

7 tips to stay creative and inspired in the second lockdown

And how to remain focused at home We’ve seen that coming. With COVID-19 cases spiking all across Europe, it was just a matter of time before most of the continent decided to head towards a second lockdown - to “save Christmas,”...

Posted by: Antonino Lupo
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Leaders

Gayle Carpenter on collaboration and diversity

Starting your own business can feel like quite a big and daunting task. How do you abandon the relative security of a paid job to tackle such a huge challenge? Founder of Sparkloop Gayle Carpenter made that choice a long time ago, and hasn't looked...

Posted by: Creativepool Editorial
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Features

How brands can develop lifelong consumer friendships

Making friends through loyalty, consistency, honesty, kindness and relevance. Brands are designed to bring in revenue; we get that. But great brands, the brands that stay with us for life, offer consumers something more. They deliver on brand...

Posted by: The Being Group
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Features

How has Jane Doe changed in the last few months?

What you should know about your customer and how to create digital CX in the post-pandemic world. There’s no doubt that 2020 has been a transformational year. While Covid-19’s impact at the macro level (across global politics, economics...

Posted by: Sophia Charters
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Inspiration

Creativity and Adaptation in Mihaly Sipos

Is there a magic formula to remain inspired and motivated? Every once in a while you do get that random bunch of online gurus trying to sell you the ULTIMATE SOLUTION TO REMAIN ENDLESSLY INSPIRED™, but creativity simply doesn't work that way....

Posted by: Creativepool Editorial
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Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
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Inspiration

Stanford the Flying Pig: Up, Up and Away!

Liz Carlston had written a book. She wanted to self-publish it on Amazon but needed to make her book different from everybody else’s. Children’s books all look the same nowadays: arty-farty and scratchy. Loose creations that look more...

Posted by: Creativepool Editorial
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Leaders

Colour - It's Personal (using orange in graphic design)

In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...

Posted by: Alan
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Leaders

Design agencies speak out on mental health

Illustrations: Vault49 Today marks World Mental Health Day, an international day for global mental health education, awareness and advocacy against social stigma. The subject has become more important than ever as the world continues to change and...

Posted by: Creativepool Editorial
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Leaders

What PR lessons can we learn from Brexit?

Brexit: the PR disaster that simply won’t go away. Heads have rolled, reputations have been severely tarnished, promises have been made and broken, and all the while the UK public has been left scratching its proverbial head trying to work out...

Posted by: Creativepool Editorial
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Leaders

What the creative industry can learn from Chernobyl

- Spoiler Alert - The final episode of HBO’s TV series Chernobyl aired last night. It’s being met with wild applause across the globe and is officially the highest-rated show in HBO history. Chernobyl is a miniseries that documents the...

Posted by: Maksimilian Kallhed
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Workshop

5 tips on how to be happier at work

Four out of five staff admit to feeling burnt out and 73% expect their stress levels to increase in the near future, according to new research from Workfront, a cloud-based modern work management tool for businesses. With these problems having a...

Posted by: Creativepool Editorial
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Features

Michael Scantlebury: Independents on the up

Asked for his thoughts on the current state of the advertising industry, Michael Scantlebury, founder and director at independent agency Impero, says he feels we’re on the cusp of a recession. But that's not necessarily a bad thing, as the...

Posted by: Ryan Watson
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Workshop

How to hire a creative

When recruiting Graphic Designers, Web Developers and other Creatives, not everybody understands exactly what they should be looking for and how to go about it. As one of the UK’s top creative recruitment agencies, Brand Recruitment have put...

Posted by: Brand Recruitment
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Leaders

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Industry

Take Fucking Risks: meets Cindy Gallop & Ellie Flynn WRAP UP

Date 9th May 2018 Speakers Paul Mellor, Mellor&Smith Cindy Gallop Ellie Flynn Venue The Vaults, Waterloo, London Wow! FOUR HUNDRED AND TWENTY of you showed up at The Vaults on Wednesday. This was our 5th event and the largest yet… by...

Posted by: Mellor&Smith
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Leaders

Creativepool announces worldwide winners for the Annual 2018

The Creativepool Annual 2018 winners were revealed in a momentous night at Banking Hall, London on Thursday 10th May. A night of anticipation and celebration, the 2018 Edition of the Annual unveiled a spectacular showcase of the winning creative...

Posted by: Creativepool
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Inspiration

The Flaw in Flawsome

Is the well intentioned brand-championing of our individuality actually working to reinforce outdated beauty ideals? Flawsome is intended to be a powerful statement of self-acceptance. In the recent Diesel, 'Go with the flaw campaign', we see a...

Posted by: ECHO
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Leaders

Rebrand Roundup: New designers, the RAF, feeling super and other stories

Village Green - New Designers Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...

Posted by: Creativepool Editorial
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Inspiration

Brand Perspective with Sam Moore, Head of Digital at Carlsberg

As part of our "Brand Perspective" Annual 2018 judges series, meet Sam Moore. Tell us what you do for a living? Head of Digital at Carlsberg. What does that involve? I manage the digital user experience for both On Trade customers (e.g. Pubs and...

Posted by: Heather Deacon
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Leaders

Top Hires of the Week

UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...

Posted by: Creativepool Editorial
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Inspiration

Converagency: The device of our time

In times full of powerful stimuli that come from a multiplicity of channels, there is a need to think, to be, to live and to create outside the box in order to communicate honestly. A 360° perspective is no longer enough. It might seem...

Posted by: Pancho González
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Leaders

General Election 2017: Adland Roundup

It's finally here. The 8th of June, 2017. Snap UK General Election Day. A day that will live in infamy. Probably. In all honesty, the vast majority of us are probably just glad we can finally draw a line under all of this divisive piffle tomorrow and...

Posted by: Benjamin Hiorns
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Leaders

Upcycling: Swedish Pop-Up Turns Fashion Into Food

The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Lynx TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Everyday truths in the photography of Sophie Harris-Taylor

Sophie Harris-Taylor is an emerging photographer from London whose work explores both the relationships we have with ourselves and those we have with others. Truth and honesty are common themes in her work, as reflected in her decision to shoot only...

Posted by: Kate Lewin
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Leaders

Will Digital Kill Packaging?

Galvanised by convenience and speed, we are ordering more online than ever before. E-commerce is the fastest growing retail channel in Europe and North America; globally it is expected to represent 70% of all sales transactions by 2017. The volume of...

Posted by: Bulletproof

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