Displaying 865 - 900 of 1038 results
The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...
Posted by: LEAP
AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...
Posted by: Creativepool Editorial
Buzzman - Oreo “Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial
As we awoke this new year, rubbing the dry grit of 2017 out of our eyes – in search of the last bastion of moisture, on the loofa we used to call "tongue" – we might just have been able to whisper the words "never again" with a little more...
Posted by: Sophie Summers
Leeds-based integrated digital marketing specialist, Enjoy Digital, is spreading some extra special festive cheer this December with the launch of its interactive online Christmas GIF generator. The online application is available here:...
Posted by: Enjoy Digital
CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...
Posted by: Creativepool Editorial
Frank Kolkman's VR death machine To tackle “death anxiety” among terminally ill hospital patients, designer Frank Kolkman has created a device that simulates a near-death experience using virtual reality. Visitors to Dutch Design Week...
Posted by: Creativepool Editorial
Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...
Posted by: Creativepool Editorial
The new year is just around the corner. There’ll be moments you’ve planned, and moments you’ll experience out of the blue. The anticipation of what’s to come is incredibly exciting. It’s a whole new year to fill, so give the gift of a story...
Posted by: VCCP
Melvæ r & Co - What's Brewing? It is a little-known fact that Norway has some of the strictest laws in the world when it comes to alcohol. So much so that apart from going to a bar, the only place you can get hold of anything stronger than...
Posted by: Creativepool Editorial
The Gate London - Tomorrow's People The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped...
Posted by: Creativepool Editorial
Whilst it has received something of a critical mauling and is the kind of concept that will cause more than a few adult eyes to roll (especially if they’ve been dragged along by the scruff of the neck to see it), The Emojii Movie at least...
Posted by: Benjamin Hiorns
Standing in other people's shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London last week, creative direct marketing agency Soul asked...
Posted by: Persuasion Communications
Droga5 - Tencent New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...
Posted by: Creativepool Editorial
Robert Gorby, VP of SMB Business at SDL, examines 5 simple ways in which marketers and advertisers can boost their localisation efforts without spending a fortune. You would have to have been living on a desert island or under a rock to have missed...
Posted by: Creativepool Editorial
Common Industry - NME Common Industry has announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new...
Posted by: Creativepool Editorial
Robert Kendal, Managing Director of Yulio Technologies, on how we can apply what we know about the 2D world in VR and his own experiences with VR design. Finding yourself facing your first leap into VR? Don’t worry, you’ve got this. VR...
Posted by: Creativepool Editorial
Droga5 London - Secret Escapes Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account. Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and...
Posted by: Creativepool Editorial
Young adults now spend a staggering 438 hours daydreaming of a more glamorous life and spend more than £3000 a year trying to achieve it according to a recent study commissioned by Europe’s leading airline easyJet. This 'glam-bition' is...
Posted by: Creativepool Editorial
B&B Studio - BrewDog LoneWolf Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an...
Posted by: Creativepool Editorial
Proximity London - Virgin Atlantic/Virgin Holidays As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin...
Posted by: Creativepool Editorial
TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...
Posted by: Creativepool Editorial
June 8th is going to be a big day in everyone’s calendars, but for freelancers in particular. That’s because it’s not just the general election, it’s also National Freelancers Day! So book your tickets, drop off your ballots...
Posted by:
Havas Media - Beats by Dre Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA. Havas Media won the business after a competitive pitch againstOMD and the7stars. The media account...
Posted by: Creativepool Editorial
Navigate - Monarch Airline Monarch has appointed Navigate to manage its affiliate programmes, Monarch Flights and Monarch Holidays. Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate...
Posted by: Creativepool Editorial
Karmarama (See Hero Image) Karmarama has hired Rob Chandler and Daniel Prestes as Strategy Lead for Data-Driven Content and Strategy Director respectively. Rob joins Karmarama following a year-long consultancy role, working with companies such as...
Posted by: Creativepool Editorial
Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...
Posted by: Creativepool Editorial
Anyone over the age of 30 will remember the original 'mobile' phones. It's ridiculous to think of it now, but back in the 80's, when the concept of mobile phones was first hitting the marketplace, the idea of carrying a lunchbox sized charger and a...
Posted by: Benjamin Hiorns
Heavenly/McCann - Alzheimer's Society The Alzheimer’s Society has been rebranded to “banish ideas of dementia as an older person’s disease” and make the charity accessible to a much wider and younger audience. Consultancy...
Posted by: Creativepool Editorial
Publicis Groupe Publicis Groupe has announced, as predicted by many, that Arthur Sadoun, current head of Publicis Communications, will replace Maurice Levy as chairman and chief executive of Publicis Groupe on June 1. Levy, who has served as CEO of...
Posted by: Creativepool Editorial
The Victoria & Albert Musuem has selected the Guardian’s Brexit-themed crackers conceived by mcgarrybowen to be part of its permanent collection. The crackers, created by mcgarrybowen for the Guardian to put a lighthearted, satirical spin on the...
Posted by: Creativepool Editorial
Rothco - Kerry Foods UK Rothco is continuing its international expansion out of Dublin having been awarded the international contract for Kerry Foods’ Kids Dairy Snacking business encompassing Cheestrings, Yollies and Scoffies. Cheestrings...
Posted by: Creativepool Editorial
IAB UK Jon Mew has been announced as CEO of the IAB (Internet Advertising Bureau), making him the successor to Guy Phillipson, who recently stepped down from the role. Mew has been at the IAB since 2008, joining as head of mobile before being...
Posted by: Creativepool Editorial
Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...
Posted by: Benjamin Hiorns
Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...
Posted by: Benjamin Hiorns
Beatboxing carollers remixed classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London last week, those first to use the service...
Posted by: Creativepool Editorial