Displaying 145 - 180 of 1038 results
As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...
Posted by: Creativepool Editorial
I’m a bit OCD, so I have specific pockets for everything: keys, wallet, phone, gloves, notes, tissues. And I think losing things is a bad omen. Which is why the last time I lost my keys I refused to go on holiday the next day. My wife,...
Posted by: Chris Turner
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
There is a lot to be said for the life of the freelancer. The freedom, the flexibility, and the lack of people to answer to (besides your clients, of course) makes it a tempting path for many. I myself was tempted 15 years ago now and I’ve...
Posted by: Benjamin Hiorns
The cruelty of killing fox cubs for sport is highlighted in a TV sports show parody created by Engine Creative in one of their first campaigns under their new House 337 banner. The campaign was conceived for Keep The Ban - a non-profit organisation...
Posted by: Creativepool Editorial
Holly Moore, CEO of the female founded, Manchester based full-service events agency, Make Events, launched a brand new podcast with an impressive line-up of familiar industry faces this summer. After recovering from a 5-year battle with OCD - a...
Posted by: Creativepool Editorial
Last month, UK YouTube group Sidemen took on YouTube All-Stars in the latest of their series of charity football matches. However, according to Ed East, Founder and Group CEO of Billion Dollar Boy, it wasn’t the on-field activity which really...
Posted by: Creativepool Editorial
“Mental health” has become something of a buzzword in recent years and I honestly have conflicted feelings about it. I’ve struggled with my on mental health throughout my adult life and I know for a fact that most of my friends and...
Posted by: Benjamin Hiorns
Iris recently launched its latest integrated brand campaign for Starbucks UK. “Every Table Has a Story” aims to reinstate Starbucks as an inclusive and inspiring ‘Third Place’ where all are welcome to work, reset, connect and...
Posted by: Creativepool Editorial
Southampton FC recently launched three unique NFTs inspired by its kit design, created by London-based brand and experience design studio ShopTalk/DEPT in collaboration with Formidable and Southampton FC. The NFT kit designs suggest a new,...
Posted by: Creativepool Editorial
Global technology brand HONOR recently announced “Gateway to the Future,” an initiative designed to enrich cultural heritage through the power of technology. Launched during its IFA 2022 keynote, the brand challenged two popular artists...
Posted by: Creativepool Editorial
This week, we’re getting to know Dan Mason, Partner and Managing Director at 2LK - the “specialist agency of choice for tomorrow’s brand experience pioneers.” Tell us a bit about your role! Is there a “typical”...
Posted by: Creativepool Editorial
For years now, Netflix has enjoyed a (largely) uncontested pride of place as far as streaming platforms are concerned. But the crown is slipping. While Netflix was the first mainstream platform to offer up online streaming and access to top-quality...
Posted by: Benjamin Hiorns
I’ve been a freelance writer for well over a decade now and have never once felt like a “second best” option. I might have fallen into freelancing, but I did so with open eyes and knew exactly what the drawbacks would be (primarily...
Posted by: Benjamin Hiorns
The video games industry is comparable to other industries, but also entirely unique. Video games can draw huge fan bases, in the same way popular football teams can. But they also offer individually unique experiences, that can take you on a...
Posted by: Creativepool Editorial
The Brazilian Pop Art illustrator Butcher Billy has created a series of posters for the Netflix production Stranger Things 4 which have captivated audiences and become a worldwide phenomenon on social media, and beyond. The nine artworks - one for...
Posted by: Creativepool Editorial
Budding entrepreneurs come from all walks of life and that includes famous actors, with many movie stars moving beyond their ‘day jobs’ and investing in their own side hustles. Just like anybody else, some brands and businesses thrive,...
Posted by: Creativepool Editorial
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
Alicia Van der Meer, digital marketing manager of Monumental, explains the evolution of influencer marketing in the last five years, with insight into how brands can get it right. With personal accounts from today’s influencers, Alicia dissects...
Posted by: Creativepool Editorial
A little story: My son is at art school here in Shrewsbury, where they’ve recently had their end-of-year exhibition. During the event, he managed to get a commission and a sale. When asked for a price, he froze for a few seconds and then...
Posted by: Tony Clarkson
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...
Posted by: Matter Of Form
For almost 70 years now, the Cannes Lions International Festival of Creativity has represented the high point on the creative calendar for agencies, studios and artists of all persuasions. The pandemic, however, might have been something of a...
Posted by: Benjamin Hiorns
Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
At the start of the bank holiday weekend, the Queen’s Jubilee was predicted to give a £6bn boost to the UK’s retail and hospitality sector as Brits used the four day weekend to spend in restaurants, pubs, hotels and shops. But the...
Posted by: Creativepool Editorial
Ask anyone my age (yes, I’m a millennial) and they’ll probably tell you the pandemic changed the way they think about work. For me, very little honestly changed. I’ve been a freelance writer for my entire professional life and have...
Posted by: Benjamin Hiorns
It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...
Posted by: Chris Bicourt
Writer/director James Gunn’s new “The Suicide Squad” spinoff “Peacemaker” successfully debuted on HBO Max last month, famously introducing yet another of the filmmaker’s iconic, buzz-worthy, music-driven title...
Posted by: The Darnell Works Agency
Towards the end of 2021, book publisher Penguin Random House collaborated with independent branding and marketing agency Posture Media for a year-end campaign dubbed “Find Your Light”, which celebrated how books helped shaped...
Posted by: Creativepool Editorial
After Life is one of the most popular British television experiences of the last few years. It’s striking and honest look at the realities of grief have made it a rare show that resonates with both fans and critics. Ricky Gervais might be a...
Posted by: Creativepool Editorial
Trends. January is always going to be the month of trends and trend think pieces. It’s inevitable and it makes sense and while some might baulk at the idea of reading yet another thousand words of ponderous prattle, if there’s one company...
Posted by: Benjamin Hiorns
Recently Smarties has set out to achieve a much ambitious goal: to have all its packaging be sustainable or reusable by 2021. That may have come with a few compromises - but Smarties was absolutely set on not losing its much colourful identity, which...
Posted by: Creativepool Editorial
Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...
Posted by: Simon Manchipp
There’s always been that sense that you shouldn’t start Christmas adverting too early; that there’s a time and a place when it’s ok to utter the c-word for the first time each year. It’s traditionally been when John...
Posted by: The PR Boutique
Even before the pandemic, the stigma around mental health was starting to get lifted as more voices around the industry focused on the importance of voicing one's concerns, and seeking prompt help whenever possible. If anything, the pandemic could...
Posted by: Creativepool Editorial